Historic - STRATEGIC EXPERIMENTAL MARKETING... Conducted a campaign research by extracting the consumer responses on social media to measure strategic experiential module to find the best performance indicators for experiential elements of campaign. Findings: The success of the "Angry Birds Live Game" campaign offers valuable insights for Deutsche Telekom's future marketing strategies: 1. Experiential Continuation: Deutsche Telekom should continue to prioritize customer experiential marketing, creating campaigns that immerse customers in memorable experiences that resonate with the brand's message. 2. Interactive Touchpoints: Incorporating interactive elements at various customer touchpoints, such as public transport stops, can enhance engagement and provide opportunities for customers to interact with the brand. 3. Strategic Collaborations: Collaborating with well-known brands or franchises can amplify the experiential aspect of marketing campaigns. Partnerships like the one with Rovio can leverage existing brand affinity. 4. Omnichannel Approach: An omnichannel marketing strategy, as seen in this campaign, can ensure that the experiential elements reach a diverse audience across various platforms.