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IT’S ABOUT
PEOPLE STUPID!
Understanding the barriers that are slowing the digital transformation?
Günter Zepf, Shaun West, Ute Klotz and Barbara Kummler
What are top three drivers for digitization in your firm?
What are the three most important barriers to digitization?
How can to help firms to overcome the barriers?
Finding a strong vision, a business idea tailored to new
customer needs, and finding and evaluating business models for
economically profitable implementation
Working on the culture and ability of the company to transform
it from the way the industrial economy works to the way the
digital economy works
The digital transformation change agent becomes a supplier of
methods, tools and knowledge
Firms have found that there are challenges to
adopting new ways of working
… what are the barriers in a Swiss-centric
industrial context?
… how to support firms to overcome these
challenges?
Methodology
What was the driver?
Individual case specific
approach with targets on
- Process efficiency
- Customer satisfaction
- Data analysis
- Organizational change
What are the main challenges?
Cultural issues, leadership
competency, lack of digital skills.
Technology is only effective with
well-designed processes.
Empowerment with based on shared
information must be shared and
integrated across the organization.

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Understanding the barriers that are slowing the digital transformation?

  • 1. IT’S ABOUT PEOPLE STUPID! Understanding the barriers that are slowing the digital transformation? Günter Zepf, Shaun West, Ute Klotz and Barbara Kummler What are top three drivers for digitization in your firm? What are the three most important barriers to digitization? How can to help firms to overcome the barriers? Finding a strong vision, a business idea tailored to new customer needs, and finding and evaluating business models for economically profitable implementation Working on the culture and ability of the company to transform it from the way the industrial economy works to the way the digital economy works The digital transformation change agent becomes a supplier of methods, tools and knowledge Firms have found that there are challenges to adopting new ways of working … what are the barriers in a Swiss-centric industrial context? … how to support firms to overcome these challenges? Methodology What was the driver? Individual case specific approach with targets on - Process efficiency - Customer satisfaction - Data analysis - Organizational change What are the main challenges? Cultural issues, leadership competency, lack of digital skills. Technology is only effective with well-designed processes. Empowerment with based on shared information must be shared and integrated across the organization.