Why you should study at HSLU

1. Business Engineering│Innovation
in the Heart of Switzerland
Dr. Shaun West
Business Engineering|Innovation
shaun.west@hslu.ch
ch.linkedin.com/in/shaunwest
www.slideshare.net/ShaunWest

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7 Universities of Applied Sciences in Switzerland

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Lucerne – Study in the heart of Switzerland

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- World-famous center of culture and tourism
- Center of education
- Six schools (Engineering and Architecture, Business,
Information Technologies, Social Work, Art and Design,
and Music)
- A broad spectrum of attractive programs
Lucerne – Study in the heart of Switzerland

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Lucerne University of Applied Sciences and Arts
Engineering
&
Architecture
Business Art
&
Design
MusicSocial
Work
Information
Technology

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School of Engineering & Architecture
10 Bachelor programs (BSc degree) – 1 program in English
2 Master programs in Engineering and in Architecture (MSc degree)
2,053 Students
>200 R&D projects per year
>35 Continuous education programs

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141 Full-time lecturer
58 Part-time lecturer
249 Assistant lecturer / Junior and senior researchers
59 Technical and administrative staff
School of Engineering & Architecture

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Bachelor courses:
- Architecture
- Interior Design
- Civil Engineering
- Building Technology
- Electrical Engineering
- Computer Science
- Mechanical Engineering
- Business Engineering|Innovation
- Energy Systems Engineering
- Medical Technology
Master courses:
- Architecture
- Engineering
School of Engineering & Architecture

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- Student exchange on Bachelor’s and Master’s level ► 90 percent of
our business engineering students study one semester abroad
- Lectures and project works offered in English
- Participation in applied research projects and support in finding
internship opportunities in Swiss firms
- Exchange of lecturers
International Activities

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Austria University of Applied Sciences Upper Austria, Wels
Denmark University of Southern Denmark, Odense
England Coventry University, Coventry
London South Bank University, London
Finland Kymenlaakson University of Applied Sciences, Kotka
Lapin AMK, Rovaniemi
Savonia University of Applied Sciences, Kuopio
France Pierre Mendès France University, IUT2, Grenoble
Germany Beuth University of Applied Sciences, Berlin
Hamburg University of Applied Sciences, Hamburg
Münster University of Applied Sciences, Münster
Ireland Dublin Institute of Technology, Dublin
Netherlands Amsterdam University of Applied Sciences, Amsterdam
Saxion University of Applied Sciences, Enschede
Poland Lodz University of Technology, Lodz
Opole University of Technology, Opole
Russia St. Petersburg State Polytechnical University, St. Petersburg
Spain Universidad Politécnica de València, València
University of Seville, Seville
Sweden KTH – The Royal Institute of Technology, Stockholm
Södertörn University, Huddinge
Switzerland University of Applied Sciences and Arts of Southern Switzerland, Tessin
European Partner Universities (Engineering)

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Australia University of the Sunshine Coast, Brisbane, Queensland
New Zealand Otago Polytechnic Dunedin, Dunedin
Mexico Universidad de Monterrey
USA California Polytechnic State University (CalPoly), San Luis Obispo
Polytechnic Institute, Worcester – Massachusetts
Purdue University, West lafayette – Indiana
Wentworth Institute of Techology, Boston – Massachusetts
Peru Universidad de Ingeniería & Technología UTEC, Lima
China The Hongkong Polytechnic University, Hongkong
Tsinghua University, Beijing
India Indian Institute of Technology in Roorkee (IITR), Roorkee
Israel Ariel University, Ariel
South Korea Hanyang University, Seoul
Taiwan National Taiwan University of Science and Technology, Taipei
Thailand Silpakorn University International College, Bangkok
Partner Universities from Overseas (Engineering)

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We guarantee practical and future oriented
studies

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We have outstanding lecturers and highly
motivated researchers

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Our infrastructure is state of the art

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BSc in Business Engineering|Innovation

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BSc in Business Engineering|Innovation

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- Mathematics and Physics
- Mechanical Engineering, Electrical Engineering and Computer
Science
- Marketing and Accounting, Controlling, International Marketing
- Product Management, Strategic Management, Service Innovation,
Operations Management, etc.
- Industrial Design, Open Innovation, etc.
- Interdisciplinary projects with external partners
- Intensive weeks in February (Intellectual Property Management,
Lucerne International Winter School, Recycling) and in September
(Marketing Project, Leadership, Distribution Management,
Recycling)
BSc in Business Engineering|Innovation
Wide range of modules taught in English

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- Intensive week from February 5th to 10th 2017
- Topic: Design Thinking
- Lecturer: Prof. Larry Leifer from Stanford University
- 40 participants: 1/3 from Lucerne and 2/3 from our
international partner universities
- Participants from partner universities to be nominated by your
international office
- Conditions: all inclusive (course work, company visits, social
events, accomodation, food), travel expenses / additional food
(evening) to Lucerne to be paid by participants
International Winter School Lucerne

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Château Chillon – Lake of Geneva

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Top of Europe – Jungfraujoch

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Ascona – Lake Maggiore

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Bachelor-Diplomarbeiten | Jahrbuch 2015 | Seite 3
FH Zentralschweiz
Technik & Architektur
Lucerne University of
Applied Sciences and Arts
Jahrbuch2015
Wirtschaftsingenieur|Innovation
Bachelor-
Diplomarbeiten
Bachelor-Diplomarbeiten | Jahrbuch 2015 | Seite 43
Mothers today want to be more
independent while knowing they provide
their baby with the best. Aiming to help
maintain the babies natural sucking
behaviour as learned on the mother’s
breast Medela conducted research with
the University of Western Australia,
resulting in the development of the
feeding-solution Calma.
As there is no such product as Calma on
the market, the feeding-solution can be
named a radical innovation. Even
though commercialization of a radical
innovation is often the least
well-managed process of the entire
innovation process, it heavily influences
the product’s performance afterwards.
Launched in 2010, the potential of the
current target group is exhausted, what
makes it hard to generate further sales.
Reacting to this, Medela requested a
new marketing strategy for a relaunch
of the product.
Applying the tools Marketing Mix and a
SWOT Analysis led to a better
understanding of the company and its
surroundings. Based on the gained
information a new marketing strategy
was developed, regulating further
marketing activities throughout Europe.
These also include the in shop
appearance of the product and the
necessity of educating professionals.
Besides, a change of the packaging and
an extension of the target group is
recommended.
Developing a Marketing Strategy
for a Radical Innovation
Graduand: Lena Herting
Tutor: Peter Radcliffe-Lunn
Expert: Lars Losinger
Commercial Partner: Medela AG
Image:CopyrightMedela(CourtesyofMedela)

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Bachelor and Master Programs are very closely
linked to Industry

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Student: Simon René Burri
Lecturer: Dr. Silvio Di Nardo
Industrial partner: KNF Flodos AG
Concept «Shopfloor Management» for
KNF Flodos AG

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Student: Lena Herting
Lecturer: Peter Radcliffe-Lunn
Industrial partner: Medela AG
Developing a Marketing Strategy for a
Radical Innovation

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Student: Andreas Neuhaus
Lecturer: Thierry Aubert
Industrial partner: SUNCAR HK AG
Remote Diagnostics and Fleet Management for
Construction Machines

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Student: Marco Pfefferli
Lecturer: Dr. Silvio Di Nardo
Industrial partner: Heliobus AG
Business Model «Heliobus Glassfloor AG»

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Student: Fabio Röllin
Lecturer: Dr. Silvio Di Nardo
Industrial partner: Leancom GmbH
Reduction of changeover times in operating theatre:
Potential and opportunities for a service provider
in Lean Healthcare

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Student: Maximilian Zimmermann
Lecturer: Günter Zepf
Industrial partner: Schindler Elevator
Proof of Concept: New concept for distribution of
goods in buildings

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Service Innovation | Dr Shaun West
The use of equipment life-cycle analysis
to identify new service opportunities
Aston Spring Servitization Conference, May 2015
Dr Shaun West and Adriano Pascual
!
!
! ! ! ! ! ! ! !
!
!
BEST!PAPER!!!AWARD!
Describing!a!Novel!Business!Model!in!Servitization!
!
presented(to:(
Shaun(West(&(Andriano(Pascual(
for$their$paper:$$
The$Use$of$Equipment$Life5Cycle$Analysis$$
to$Identify$New$Service$Opportunities$
Signed:(
(
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$on$behalf$of$the$Organising$Committee(
$
Spring!Servitization!Conference!2015!
18!–!19!May!2015!
Aston!Business!School,!Birmingham,!UK!

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Playbook:)real)people)managing)projects)
From)developing)the)idea)to)measuring)success)
Business)and)design)working)together)to)find)a)better)way)to)lead)projects))
Inspired)by)‘Design)Thinking’)and)‘Agile)Project)Management’)to)create)a)“Visual)Project)
Management”)framework)
) ))
Authors:)Renate)Akerhielm,)Hannes)Felber)and)Shaun)West)
!
! !
! !
http://www.mheducation.co.uk/ebook-playbook-real-people-managing-projects-custom-ebook-for-svdertvrns
Your local bookstore can purchase using ISBN 9781526815347
or emea_europe@mheducation.com

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Tuition fee CHF 800 per semester
Additional fees CHF 300 per semester
Accomodation CHF 400 to 800 per month
Groceries CHF 300 to 400 per month
Public transport CHF 50 to 70 per month
Health insurance CHF 90 to 180 per month
(for foreigners)
Third party liability insurance CHF 120 to 140 per year
Further information for bank accounts, scholarships, working
while studying, modules … at www.hslu.ch/international
Financial Matters – Cost of living (1 GBP = 1.25CHF )

41. In 2016 we have launched a new specialization
in Business Engineering and Production
with two majors in:
- Product and Service Innovation
- Business Engineering and Operations Management

42. International firms are usually
requesting a master degree for
any senior position in project,
product, service and innovation
management as well as in
business development.
This programme is a consecutive Master of Science in
Engineering worth 90 ECTS in collaboration with six
other Universities of Applied Sciences in Switzerland
open to all graduates of Business Engineering
programmes on Bachelor level.
Entry is both possible in spring and autumn.

43. 2/3 1/3
min 9 ECTS
min 6 ECTS
min 9 ECTS
12 ECTS
18 ECTS

44. In the Technical Scientific specialization the following
elective modules are taught by lecturers from T&A:
- Business Strategy (Prof. Dr. S. Götte)
- Market Analysis & Forecasting (Dr. C. Imboden)
- Novel Principles of Innovation & Design (Prof. Dr. P. Link)
- Servitization of Manufacturing (Dr. S. West)
- Technology Management (Dr. C. Imboden
and Dr. S. Di Nardo)
Elective modules can be chosen in many
other technical areas.

45. Full- and part-time studies with
- Part-time employment at T&A
- or external employment up to 80%
- International experiences:
- International weeks
- Semester exchanges
- Dual degrees (AUS, UK)
- Scholarships: www.hirschmann-stipendium.ch

46. Curriculum full-time studies within 3 semesters
min 9 ECTS min 9 ECTSmin 6 ECTS min 57 ECTS
12

47. Curriculum part-time studies within 5 semesters
12
min 9 ECTS min 9 ECTSmin 6 ECTS min 57 ECTS

48. Each master student is supported by an advisor:
- Development of individual study plan
- Supervisor for the individual project modules
- Support during international study experience

49. Contact/Study guidance/Application
- MSE student administration
- Daniela Bucheli
- Phone: +41 41 349 34 05
- Mail: mse@hslu.ch
- MSE programme director
- Prof. Dr. Jörg Worlitschek
- Phone: +41 41 349 39 57
- Mail: joerg.worlitschek@hslu.ch
- MSE-BEP coordinator
- Prof. Dr. Sascha Götte
- Phone: +41 41 349 35 24
- Mail: sascha.goette@hslu.ch

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Thank you for your attention