1. Marketing Equals Members
Vice President Public Relations Training
District 37
Toastmaster Leadership Institute East
Presented by: Sharon Dawson
Date: June 29, 2013
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2. TM’s Definition of VP PR Role
Protect and publicize the Toastmasters
brand.
Promote the club to local media.
Maintain a club website.
Join a Toastmasters-moderated social
networking website.
Produce and distribute a club newsletter
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3. At the Club Meeting
Ask for contributions to the newsletter and
website
Promote events from other clubs, such as
T3 S3 in August
Promote TLIs, District Conferences
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4. Flyers & Business Cards
Members can distribute at their
workplace, church, etc
Different themes: Want to Nail That
Interview? Fear of Public Speaking?
Elevator Speech
Pick Target Audience
Neighborhood Welcome Kits
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5. The Toastmaster Magazine
Post articles (with permission) to your club
website or blog
Add label to front with your club website,
Facebook, Meetup links
Leave at doctor's offices, coffee shops,
gyms, break rooms at work
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6. Press Releases
Club events - anniversaries, contests
New officers
Members earning levels (CC, ACB, DTM,
etc)
Examples:
http://www.toastmasters.org/PRresources
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7. Club Newsletter
Help fill in the gaps that you don't have
time for at meetings
Bios of new members, new officers
Recognize non-Toastmaster
achievements (new baby, promotion, etc.)
Distinguished Club Program progress
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8. Club Website
FreeToastHost.org 2.0
Customize for your club
Pictures of members & meetings
Three clubs in same city – which would
you attend?
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12. Facebook & Twitter
Be sure to setup as a FB Page, not a
Person
Setup with a generic email address for
club
Populate with Testimonials from club
members
Advertise themes for the meetings
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13. Facebook Example
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14. Meetup
Share costs with nearby clubs (if not
same day/time)
Ask your members to signup and RSVP
for meetings
Keep up to date
Strong, positive message
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15. LinkedIn Group
Networking opportunities
Share knowledge to gain new members
Members add Toastmaster club to their
profile page

16. Other Ways to get the Word Out
Hold a Speechcraft
Hold a Youth Leadership Program
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17. Public Relations Committee
Delegate – Extravagant titles
Newsletter Editor
Webmaster
Check PR email address & do updates
when you're on vacation
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18. Google Your Club
Facebook, Twitter, Meetup shows up?
Older websites out there with your Club's
name & old data?
Is your club listing on
www.toastmasters.org accurate?
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19. 19
First video is from a
talking bird; from 2011
Last updated 2011
Old, no current listings
on there

20. Toastmasters Intn’l resources
Visual Branding page
www.toastmasters.org/vbp
 PR Corner
www.toastmasters.org/Members/PRCorner.aspx
Website usage guidelines
www.toastmasters.org/Web_Use
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