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Partner Presentation
     November 2012
World Design Capital 2014 Opportunity:
         Repositioning Cape Town

FROM                    TO
 The Past               The Future
 Scenery                Creativity
 Indulgence             Inspiration
 Wine & Dine            Business & Investment
 Leisure &Reflection    World Design Capital
 Table Mountain         Silicon Valley of Africa
Ambition



Market leader with a fresh, creative and
responsible approach to high end tourism
Mission

A high end tour operator and visitor
consultation service in Cape Town
Challenge
    3 hours 3 days or 3 weeks?

                                   business and
Primed to meet the needs of        government
                                   leaders
visitors whose time is at a high   group tour
premium                            convenors
                                   sports people
                                   event
                                   organisers
                                   Celebrities
                                   Artists
                                   Dignitaries
                                   Academics
                                   entrepreneurs
Heart And Mind Partnership




Gill “Can                             Shahid
Do”                                   Solomon
Schroeder
                                      Urban
African
tour diva                             strategist
                                      and
                                      futurist

            Our network of DEVA Consuls
Gill Schroeder

 One of the first successful black woman tour
  operators in Cape Town, ten years in business
 Experienced in day tours, VIPs, special events,
  conferences and African tour packages
 Tour Diva: mentors upcoming tour guides
Shahid Solomon

 City Planning & Economic Development executive for
  City of Cape Town 1993- 2004
 Mega projects
 Local alternative tourism company in 2005
 Consults nationally on 21st century foresight
 Outbound and inbound business and official missions
Uniqueness




Love of                    Mastery of
 people                    Strategic Business
 Cape Town                 Visitor Service
 Tourism                   Destination
Best in the World

   Personal Chaperoning & Touring
   Itinerary Design
   Intelligence & Research
   Government & Business Delegation Support
As Good as Cape Town can be:


 Investment Facilitation
   Business Investment
   Social Investment
 Conference and Event
  Support
Can Do Excellence:
   Video and film
   Helicopters
   Charters
   Bookings
   Business-to-business matchmaking
   Foreign language guides and translators
   Events and Meetings
   Social Networking
EXPERIENCE DESIGN




 Six DEVA Experience Lenses
   multiple focus points
   narrowing down choices and making decisions.
 Each Experience Lens includes
   a prepared Briefing
   a Proto Itinerary
   preselected DEVA Consuls: local experts & icons
LENSES ON CAPE TOWN
             Aerial City Lens


Who better to escort you on an aerial tour of Cape Town than a
seasoned city planner who will explain how the city developed,
where it is going and what its challenges are
 It might just be possible to do this, have lunch in Franschoek
  and experience Africa’s Big Five in the same day.
LENSES ON CAPE TOWN
People History and Culture Lens

   Afrika Cape Town       Music Cape Town (Jazz, Hip
   Colonial Cape Town     Hop, Classical)
   Creole Cape Town       Sacred Cape Town
   At Home in Cape Town   Citizen Cape Town
   Pink Cape Town         Walkabout Central Cape Town
   Prehistory Cape Town   Ghostly Cape Town
   Struggle Cape Town     Gospel Cape Town
LENSES ON CAPE TOWN
Business, Professional and Creative
   Business & Investment Cape Town
   Cape Town Film Capital
   Art and Collectables Cape Town
   Cape Town Destination Management
   The Fringe: Cape Town’s Design and Innovation Park
   Medical Cape Town
   Academic Cape Town
   Birding Cape
LENSES ON CAPE TOWN
Environment and Development Lens:


    Sustainable Cape Town
    Biodiverse Cape Town
    Future Cape Town
    City Design and Planning Cape Town
    Third World Cape Town
LENSES ON CAPE TOWN
Relaxation Fun and Adventure Lens:


Cape Town by Night* Golf Cape* Lazy Summer Cape Town *
Teen Cape Town * Scenic Cape Town * Shopping Cape Town
* Surf & Skate Cape Town * Cape Town Safari * Underwater
Cape Town * Body, Mind and Spirit of Cape Town * Wine
Cape * Cheese Cape * Culinary Cape Town* High Adventure
Cape Town * Hikers Cape Town * Kiddies Cape Town
LENSES ON CAPE TOWN
              Cape Town Design Capital

Our Signature Lens curates the City’s diverse innovations

    Cape Town’s culturally diverse population…gives the city its rich
    creolised character. The City’s food, music, dance and language reflect
    this rich variety – as does Cape Town’s wealth of good designers and
    designs” Lorelle Bell in Creative Cape Town Annual 2010.



World Design Capital 2014
                     Project


 Project to enhance the scope and
  depth of
   the content of the tour script for
    World Design Capital 2014
   Tour Guide capability.
 Our itineraries and scripts will be
  shared with a cadre of emerging tour
  guides.
 Itineraries will be collated and
  published for broad usage
Responsible Tourism

                  Authentic Black Economic and
                  Female Empowerment



Promoting
Sustainable
Development to                                   Skills Transfer
Powerful
Audiences


                    Attracting Much Needed
                    Investment
African Summer Teasers


 Designa Cape Town Pearl : Four days of the best of the
  Jewel in Africa’s Crown P.O.A of crafted itinerary
 Designa Cape Town Palette: Six days of rich connection
  with the world’s finest city P.O.A of crafted itinerary
 Designa Portrait of South African Contrast: Ten Days :
  cosmopolitan Cape Town and the Kruger wilderness P.O.A
  of crafted itinerary
 Designa Rims of the Indian Ocean: Cape Town, Antanarivo
  and Port Louis: creole skies of ocean, spice and sun P.O.A of
  crafted itinerary
How can                          assist?
Client            Chaperoning   Itinerary         Intelligence     Total Support
High End Hotels   In Source     Appointments      Business &       Overflow
                                                  Professional
Tour Operators    Exclusive     Local Insight &   Leisure,         Out Source
                                Appointments      Business &
                                                  Professional
Conference &      Support       Programme         Leisure,         Out Source
Event                           Extension         Business &
Organisers                                        Professional


VIP Hosts         Out Source    Local Insight &   Leisure Business Contract In
                                Appointments      & Professional

High End          Contract In   Comprehensive     Leisure,         Contract In
Travellers                                        Business &
                                                  Professional
More About



www.designavip.african-gillcando.co.za


designavip@facebook.com

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Repositioning Cape Town for World Design Capital 2014

  • 1. Partner Presentation November 2012
  • 2. World Design Capital 2014 Opportunity: Repositioning Cape Town FROM TO  The Past  The Future  Scenery  Creativity  Indulgence  Inspiration  Wine & Dine  Business & Investment  Leisure &Reflection  World Design Capital  Table Mountain  Silicon Valley of Africa
  • 3. Ambition Market leader with a fresh, creative and responsible approach to high end tourism
  • 4. Mission A high end tour operator and visitor consultation service in Cape Town
  • 5. Challenge 3 hours 3 days or 3 weeks? business and Primed to meet the needs of government leaders visitors whose time is at a high group tour premium convenors sports people event organisers Celebrities Artists Dignitaries Academics entrepreneurs
  • 6. Heart And Mind Partnership Gill “Can Shahid Do” Solomon Schroeder Urban African tour diva strategist and futurist Our network of DEVA Consuls
  • 7. Gill Schroeder  One of the first successful black woman tour operators in Cape Town, ten years in business  Experienced in day tours, VIPs, special events, conferences and African tour packages  Tour Diva: mentors upcoming tour guides
  • 8. Shahid Solomon  City Planning & Economic Development executive for City of Cape Town 1993- 2004  Mega projects  Local alternative tourism company in 2005  Consults nationally on 21st century foresight  Outbound and inbound business and official missions
  • 9. Uniqueness Love of Mastery of  people  Strategic Business  Cape Town  Visitor Service  Tourism  Destination
  • 10. Best in the World  Personal Chaperoning & Touring  Itinerary Design  Intelligence & Research  Government & Business Delegation Support
  • 11. As Good as Cape Town can be:  Investment Facilitation  Business Investment  Social Investment  Conference and Event Support
  • 12. Can Do Excellence:  Video and film  Helicopters  Charters  Bookings  Business-to-business matchmaking  Foreign language guides and translators  Events and Meetings  Social Networking
  • 13. EXPERIENCE DESIGN  Six DEVA Experience Lenses  multiple focus points  narrowing down choices and making decisions.  Each Experience Lens includes  a prepared Briefing  a Proto Itinerary  preselected DEVA Consuls: local experts & icons
  • 14. LENSES ON CAPE TOWN Aerial City Lens Who better to escort you on an aerial tour of Cape Town than a seasoned city planner who will explain how the city developed, where it is going and what its challenges are  It might just be possible to do this, have lunch in Franschoek and experience Africa’s Big Five in the same day.
  • 15. LENSES ON CAPE TOWN People History and Culture Lens  Afrika Cape Town Music Cape Town (Jazz, Hip  Colonial Cape Town Hop, Classical)  Creole Cape Town Sacred Cape Town  At Home in Cape Town Citizen Cape Town  Pink Cape Town Walkabout Central Cape Town  Prehistory Cape Town Ghostly Cape Town  Struggle Cape Town Gospel Cape Town
  • 16. LENSES ON CAPE TOWN Business, Professional and Creative  Business & Investment Cape Town  Cape Town Film Capital  Art and Collectables Cape Town  Cape Town Destination Management  The Fringe: Cape Town’s Design and Innovation Park  Medical Cape Town  Academic Cape Town  Birding Cape
  • 17. LENSES ON CAPE TOWN Environment and Development Lens:  Sustainable Cape Town  Biodiverse Cape Town  Future Cape Town  City Design and Planning Cape Town  Third World Cape Town
  • 18. LENSES ON CAPE TOWN Relaxation Fun and Adventure Lens: Cape Town by Night* Golf Cape* Lazy Summer Cape Town * Teen Cape Town * Scenic Cape Town * Shopping Cape Town * Surf & Skate Cape Town * Cape Town Safari * Underwater Cape Town * Body, Mind and Spirit of Cape Town * Wine Cape * Cheese Cape * Culinary Cape Town* High Adventure Cape Town * Hikers Cape Town * Kiddies Cape Town
  • 19. LENSES ON CAPE TOWN Cape Town Design Capital Our Signature Lens curates the City’s diverse innovations Cape Town’s culturally diverse population…gives the city its rich creolised character. The City’s food, music, dance and language reflect this rich variety – as does Cape Town’s wealth of good designers and designs” Lorelle Bell in Creative Cape Town Annual 2010.  
  • 20. World Design Capital 2014 Project  Project to enhance the scope and depth of  the content of the tour script for World Design Capital 2014  Tour Guide capability.  Our itineraries and scripts will be shared with a cadre of emerging tour guides.  Itineraries will be collated and published for broad usage
  • 21. Responsible Tourism Authentic Black Economic and Female Empowerment Promoting Sustainable Development to Skills Transfer Powerful Audiences Attracting Much Needed Investment
  • 22. African Summer Teasers  Designa Cape Town Pearl : Four days of the best of the Jewel in Africa’s Crown P.O.A of crafted itinerary  Designa Cape Town Palette: Six days of rich connection with the world’s finest city P.O.A of crafted itinerary  Designa Portrait of South African Contrast: Ten Days : cosmopolitan Cape Town and the Kruger wilderness P.O.A of crafted itinerary  Designa Rims of the Indian Ocean: Cape Town, Antanarivo and Port Louis: creole skies of ocean, spice and sun P.O.A of crafted itinerary
  • 23. How can assist? Client Chaperoning Itinerary Intelligence Total Support High End Hotels In Source Appointments Business & Overflow Professional Tour Operators Exclusive Local Insight & Leisure, Out Source Appointments Business & Professional Conference & Support Programme Leisure, Out Source Event Extension Business & Organisers Professional VIP Hosts Out Source Local Insight & Leisure Business Contract In Appointments & Professional High End Contract In Comprehensive Leisure, Contract In Travellers Business & Professional