Topic of the day benchmarking

TOPIC OF THE DAY -
BENCHMARKING
NAME - SHAHBAZ SIKANDAR NADAF
DEPARTMENT -
M.PHARMACY(PHARMACEUTICAL QUALITY
ASSURANCE)
UNDER THE GUIDANCE OF – Mr. SHAKEEL
MEMON
12/8/2019ALLANA COLLEGE OF PHARMACY,PUNE

CONTENTS
1. Defination of benchmarking
2. Benchmarking objectives
3. Benchmarking fundamentals
4. Benchmarking triggers
5. Benchmarking teams
6. Reasons to benchmarking
7. Types of benchmarking
8. Benchmarking process
9. Advantages of benchmarking
10. Limitations of benchmarking
11. References

DEFINATION OF
BENCHMARKING
The continuous process of measuring products, services
and practices against the company’s toughest competitors
or those companies renowned as industry leaders.

BENCHMARKING OBJECTIVES
- Establish that there is a need for change
- Identify what should be changed
- Create a picture of how the organization should
look after a change

BENCHMARKING
FUNDAMENTALS
- Know the operation. Assess strengths and weaknesses.
This should involve documentation of work process
steps and practices as well as a definition of the
critical performance measurements used.
- Know industry leaders and competitors. Capabilities
can be differentiated only by knowing the strengths
and weaknesses of the leaders.
- Incorporate the best and gain superiority. Adapt and
integrate these best practices to achieve a leadership
position.

BENCHMARKING TRIGGERS
Events that cause a benchmarking project to be initiated usually fall
into one of three groups-
1. Problem – If a crisis occurs within an organization, such as a
major cost overturn to cancel an existing contract, the topic for
an improvement project may be apparent.
2. Policy – If the organization does not have a significant
problem , then selecting a benchmarking project may be
difficult.
3. Innovation – If the organization becomes aware of some
innovative technology, practice,or process employed by
another organization , this information may well cause an
organization to commission a benchmarking study.

BENCHMARKING TEAMS
Benchmarking is conducted by teams consisting of individuals
with direct operational experience and knowledge of process.
Members should possess analytical, research,process
documentation and team facilitation skills.
These requirements favor candidates with engineering or
technical backgrounds and those with research experience.
Benchmarking teams are typically commissioned by the process
champion.
Team size 3 to 6 is preferred. Teams rarely function effectively
if they consist of more than 9 to 12 members.
Large teams can be considered but will most likely break down
into small subgroups to do their work.

REASONS TO
BENCHMARKING
1. It enables organizations to effect radical
improvements, not just incremental ones.
2. It exposes managers to practice that which they
would have never developed of their own.
3. It accelerates change and an awareness of world class
status.
4. It provides a goal that is attainable.
5. It helps to improve your performance.
6. It aids to jump into global quality league.

TYPES OF BENCHMARKING
1.First Generation Reverse Engineering
2.Competitive Benchmarking
3.Process Benchmarking
4.Strategic Benchmarking
5.Global Benchmarking

BENCHMARKING PROCESS
PHASE 1 – Planning
PHASE 2 – Analysis
PHASE 3 – Integration
PHASE 4 – Action
PHASE 5 - Maturity

PHASE 1 - PLANNING
- Identify what is to be benchmarked
- Identify comparative companies
- Determine data collection method and collect data

PHASE 2 - ANALYSIS
- Determine current performance gap
- Project future performance levels

PHASE 3 - INTEGRATION
- Communicate benchmark findings and gain the
acceptance
- Establish finctional goals
- Develop action plans

PHASE 4 - ACTIONS
- Implement specific actions and monitor programmes
- Recalibrate benchmarks

PHASE 5 - MATURITY
- Leadership position attained
- Practices fully integrated into processes

ADVANTAGES OF
BENCHMARKING
1. When incorporated in company, the productivity
,sales and profitability will increase.
2. It provides targets that have been achieved by others.
3. If ideas for improvements come from other
industries, resistance to change will be less.
4. Customer’s requirement can be meet easily to his
satisfaction.

5. Technical breakthroughs can be analysed/identified early, quality of
product increases.
6. Raises people’s experience and increases knowledge.
7. It helps a company to learn its strengths and weaknesses and those of
other organisations.
8. Effective goals can be set.

LIMITATIONS OF
BENCHMARKING
1. It is a judgemental process.
2. It is difficult to obtain the useful information about
competitors.
3. It is costly affair.
4. It is a creative activity.
5. It requires thorough understanding of current product
processes.
6. Employees resist changes.

REFERENCES
1. JURAN’s QUALITY HANDBOOK, FIFTH
EDITION , BY JOSEPH M. JURAN & A.
BLANTON GODFREY, PUBLISHED BY
McGRAW-HILL INTERNATIONAL EDITION,
PAGE NO-12.1
2. TOTAL QUALITY MANAGEMENT, BY
R.KESAVAN, B. VIJAYA RAMNATH & C.
ELANCHEZHIAN, PUBLISHED BY
I.K.INTERNATIONAL , PAGE NO – 5.1

Topic of the day benchmarking

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Ähnlich wie Topic of the day benchmarking

Ähnlich wie Topic of the day benchmarking (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Topic of the day benchmarking