Delivered by Dave Roberts, ServiceMesh at Cloud Expo 2011, NYC

1. THE AGILE IT PLATFORM
The Big Win
Stop Playing Small-Ball with Your Cloud Strategy
Dave Roberts
Vice-President, Strategy
dave.roberts@servicemesh.com
Personal Twitter: @sandhillstrat
Company Twitter: @servicemesh

2. ServiceMesh Corporate Background
• Provider of enterprise-class “solution delivery lifecycle management” software for
Fortune 500 / Global 2000 clients
• Customers include some of the world’s largest and most sophisticated companies in:
– Financial services
– Health care
– Consumer
– Other IT-intensive industries
• Global presence, headquartered in Los Angeles with offices in Austin, London,
New York, Sydney, and Washington D.C.
3X revenue growth in 2010
3rd consecutive year of profitability
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3. Why?
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4. A Look Back at a
Decade of IT Evolution
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5. 10 Years Ago
Total Time: ~12 – 16 Weeks
Developer IT Department
1 Request 6 Installation and Configuration
7 Ready
4 Purchase Order
3 Approved
2 OK?
5 Shipment
Manager Vendor
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6. 5 Years Ago: Virtualization
Total Time: ~1 Week
Developer IT Department
1 Request 4 Create VM
VM
Provisioning
5 Ready Tool
3 Approved
2 OK?
Manager
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7. 3 Years Ago: Cloud
Total Time: ~1 Week
Developer IT Department
1 Request 4 Create instance
Cloud
Provisioning
5 Ready Tool
3 Approved
2 OK?
Manager
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8. 1 Year Ago: Self-Service Portal
Total Time: ~1 Hour*
Developer IT Department
1 Request 2 Create instance
Self-Service
Portal
Cloud
Provisioning
3 Ready Tool
* M – F, 8:30a – 5:30p
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9. Today: Self-Service Portal + Automated Orchestration
Total Time: 5 minutes
Developer IT Department
2 Request 3 Create instance
Self-Service
Orchestration
Portal
4 Ready 1 Create service offerings
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10. Conventional Cloud Thinking:
1 Cloud is cheaper.
2 Cloud is more agile.
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11. All this is “small ball.”
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12. Small Ball:
Minor League
Junior Varsity
Doesn’t Really Matter
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13. Technology Waves
Capabilities / Business Value
Incremental Improvement
~10 - 15 Years
Intense Value Creation
Time
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14. Technology Waves
2010s: Cloud
Capabilities / Business Value
1995: The Web
1980s: Personal Computing
Time
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15. Technology Waves
2010s: Cloud
Capabilities / Business Value
1995: The Web
1980s: Personal Computing
Fortunes are won
and lost here
Time
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16. Technology Waves
2010s: Cloud
Capabilities / Business Value
1995: The Web
1980s: Personal Computing
Winners enforce
the status quo
Time
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17. Lesson:
Big value capture happens
during rapid technology
adoption
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18. Value Capture:
Market Share
Revenue
Profitability
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19. Your Market Share
Your Revenue
Your Profitability
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20. Think about the Web…
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21. Winners:
“Let’s use the web to change the
way we engage with our customers
and transact business.”
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22. Losers:
“Let’s buy a server and put up a
home page.”
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23. $37B revenue
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24. Bankrupt
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25. Agile IT and cloud computing
are at least as transformational
to enterprises as the web.
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26. But, most of us are playing
small ball.
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27. 1 Problem: Narrow View
IT Department
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28. Machine and operations
arbitrage is thin.
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29. vs.
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30. IT Operations Automation
≠
Business Agility.
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31. Solution: Focus on the
1 Solution Delivery Lifecycle
Customer Sales Marketing Business Developer IT Department
Analyst
Business Unit
Optimize the overall Solution Delivery Lifecycle
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32. Lowering cost/effort/hassle
results in more experiments.
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33. Fast fail
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34. Test:
Did you alter your company’s
earnings per share?
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35. Test:
Did you alter your company’s
earnings per share
for the better?
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36. Problem: Generic Offerings,
2 Limited Synergy
Developer IT Department
Self-Service
Portal
1 Create service offerings
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37. “You can have any color you want as long as it’s black.”
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38. Business units are tempted to
bypass IT.
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39. 2 Solution: Embrace Collaboration
Developers Application
Architect
Product
Manager
IT Department
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40. Problem: Diverse User Base with
3 Diverse Hybrid Clouds
Creates Governance Holes
Development Hybrid Clouds
Self-Service
Portal
Product +
Planning Orchestration
Operations
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41. Simple role-based access control
is not enough.
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42. 42

43. Solution: Advanced Policy
3 Management
Development Hybrid Clouds
2 Enforcement and Audit
Product
Planning
Operations 1 Create policies
Audit /
IT Security Governance
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44. Your Challenge
1 Focus on the Solution Delivery Lifecycle.
2 Embrace collaboration.
Empower all users with advanced policy
3 management.
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45. Big finish
Cue the blatant product plug…
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46. ServiceMesh Agility Platform™
Transforming the Solution Delivery Lifecycle
Build Share
Dev, Arch, Proj
Developers Mgrs, Admin
& Architects
Agility Designer™ Agility CenterPoint™
Plan Assemble, validate, publish Subscribe, collaborate, assess Run
Analysts and
Project Mgrs Dev, Operations,
Identity & Admin
Admin & Operations
Agility Planner™ Agility Manager™
Inventory, profile, prioritize
Agility Access™ Provision, manage, monitor
Identity Federation
Internal SaaS
External Secure PaaS Providers
Private Providers
Private Public
Proprietary & Confidential 46

47. Thank you
Dave Roberts
Vice President, Strategy
Email: dave.roberts@servicemesh.com
Web: http://www.servicemesh.com/
Company Twitter: @servicemesh
Personal Twitter: @sandhillstrat
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