How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

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The document discusses Google Optimize, Google's new A/B testing tool. It compares the "old" content experiments tool to the "new" Optimize tool. Optimize offers improvements like a visual editor, more test types, and easier setup. However, it currently has limitations like needing an invite to use it, only allowing 3 active tests, and being in beta. Overall, the author encourages marketers to get invited to use Optimize, as it is a powerful tool that will continue improving and can help companies make more money by identifying high-performing content variations.

Business

How Google’s Newest Free Tool Will Make
You Money (And How It Won’t!)
Chris Mercer – Measurement Marketer, SeriouslySimpleMarketing.com

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
• Co-Founder of
SeriouslySimpleMarketing.com
• Measurement Marketing™
• Help Marketers Know Their Numbers
• Help Marketers Trust Their Numbers
“HOWDY! I’M MERCER…"
Chris Mercer
Measurement Marketer
SeriouslySimpleMarketing.com

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
What You’ll Get Today…
• The Difference Between The “Old” and the “New”
• Complete Tour of Google Optimize
• How Google Optimize Will Make You Money
• How Google Optimize Won’t Make You Money

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
“Old & Busted” vs “New Hotness”

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Old & Busted

Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Pros:
• Free
Cons:
• Requires New
Pages
• Complicated
Setup
• No Visual Editor
• Limited Testing
Types
Content Experiments

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
(How Google Optimize Will Make You Money)
What Can It Do?

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
(How Google Optimize Won’t Make You Money)
What Won’t It Do?

Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Limitation #1
• Need Invite
http://optimize.google.com

Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Limitation #2
• 3 Active
Tests

Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Limitation #3
• Can’t use
Google
Audiences
as a Rule

Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Limitation #4
• Mulitvariant
Testing
limited to 16
combinations

Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Limitation #5
• Beta!

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
The Decision…

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Google Optimize is a powerful tool that will only get better.
Get Invited.
Get Started.

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
• Get more Measurement Marketing:
http://SeriouslySimpleMarketing.com
• Get these slides & Google Optimize tips:
Text OPTIMIZE to 512-270-2332
• Email:
mercer@seriouslysimplemarketing.com
Chris Mercer
Measurement Marketer
SeriouslySimpleMarketing.com
Questions?

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
THANK YOU!

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How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

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