In the 40th Episode of Digital Marketing This Week, we talked about conversions -- probably the holy grail of marketing today. Everybody is talking about conversion rate optimization, but what does it really mean? In this episode, we talked about some low hanging fruits that you can take advantage of to increase your conversion rates.

1. Episode 40: A Marketer’s Guide To Conversions

3. Chris Mercer
• Analytics &
Optimization
• Content Development
• Host of DMTW
• Call me “Mercer”
Who Am I?

4. This Week’s Focus Topic…

5. Have A Question?
http://ssm.tips/question Live Chat

6. Your Goal:
• Get ONE Idea
• Act On That ONE Idea
• Repeat!

7. Why Should You Care?
Because Today You’ll Get…
• A framework you can use…
• Some ideas on where to start…
• “Low Hanging Fruit”
• And more…

8. “A Marketer’s
Guide To
Conversions”

9. Conversion Is A Process

10. Start With A Framework

11. Start With A Framework

12. Pain vs Pleasure

13. Reduce Pain

14. Reduce Pain

15. Reduce Pain

16. Promote Pleasure

17. Promote Pleasure

18. Promote Pleasure

19. Low Hanging Fruit
Headlines:
Are they congruent?

20. Low Hanging Fruit
Call-To-Action:
Is it clear?

21. Low Hanging Fruit
Images:
Do they support copy?

22. Split Testing Tools

23. Conversions isn’t about
convincing. It’s about
getting out of the way.

24. What Was
Your One Idea?
• Low hanging fruit?
• Framework?
• Getting out of the way?
• Action Brings Results!

25. Click Here To
Watch The
Recording Of This
Episode