This document summarizes an episode about optimizing sales funnels. It introduces the host Chris Mercer and says the focus will be on optimizing a funnel. It explains the goal is to get one idea, act on it, and repeat. It asks why the listener should care and says they will learn the question great optimizers ask, the necessary steps to optimize, why most conversion attempts fail, and more. It outlines the steps of defining "nods", matching expectations, and measuring and testing without guessing. It closes by asking what the listener's one idea is and encouraging action.

1. Episode 24: How To Optimize A Funnel

3. Who Am I?
Chris Mercer
• Funnel Optimizer
• Content Developer
• Host of DMTW
• Call me “Mercer” 

4. This Week’s Focus Topic…

5. Your Goal:
• Get ONE Idea
• Act On That ONE Idea
• Repeat!

7. “How To Optimize
Your Sales Funnel”

8. Why Should You Care?
Because Today You’ll Get…
• The Question Great Optimizers Ask
• The Steps Necessary To Optimize
• Why Most Conversion Attempts Fail
• And more…

9. What Are Conversions?

10. What Are Conversions?
(This is why most
conversions fail)

11. What Are Conversions REALLY?
Advertising
Nods

12. The Question All Great Optimizers Ask

13. “Am I matching
expectations?”

16. • The Less
Guessing
They Do…
• The Better It
Is For You

17. Optimization Steps

18. Optimization Steps
Define Your “Nods”
Match Expectations
Measure & Test
(NO GUESSING!!)

19. What Was
Your One Idea?
• Nods?
• Matching Expectations?
• Testing?
• Action Brings Results!

20. Click Here To
Watch The
Recording Of This
Episode