Presenter: Benjamin Föckersperger, Business Development / Account Director, Gamify NOW! Many businesses already use some sort of Gamification or Serious Games in Europe. The speaker will guide you through a tour of funny, eye-opening and also helpful products using videos and interactive demos. The session will give attendees insights on the European market and how they apply game mechanics in the business world to achieve the goals each customer hopes for. It will cover big companies like Volkswagen or Porsche as well as smaller ones and how they found their methods to be successful with gamification. For a better understanding of their impact, he will prove their success with numbers and statistics – not only from cases of is studio but also from studios around Europe.