Online Branding-Elements of a Successful Brand
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Information about what goes into a successful brand strategy, naming conventions for your brand, and how to bring the brand to life online. To learn more, visit www.six-degrees.com/brand-strategy
![[object Object],[object Object],Frank R. Schab](https://image.slidesharecdn.com/online-branding-1225902305169504-8/85/Online-Branding-Elements-of-a-Successful-Brand-1-320.jpg)
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Online Branding-Elements of a Successful Brand
- 7. Interview brand owners to assess brand perceptions, aspirations, strengths, weaknesses, barriers, etc and determine internal alignment Review existing/commission new customer insight research to determine needs/wants, brand perceptions, purchase behaviors, etc Understand market drivers & dynamics, examine trends that may impact brand Audit communications and performance of competitors
- 8. Develop the brand platform E X T E R N A L I N T E R N A L
- 9. Determine the perceptions to create around the brand that support the brand promise
- 10. Make sure strategy meets at least these three criteria