The future of media and marketing communications: engage consumers! (Steven van Belleghem)
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There are three levels of activation: the receipt of the message, spreading of the message and the creation of the information. All three are becoming a necessity for us to understand if we want to co-create the advertising future. Classic advertising models are long gone. Steven Van Belleghem will guide you through data and best practice in order to give you an insight on how to achieve a long-lasting consumer involvement through combining classic and social media.
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The future of media and marketing communications: engage consumers! (Steven van Belleghem)
- 7. @StevenVBe Steven@VanBelleghem.biz
- 9. ………..……………………... Conversations are the driver of business growth. ………..……………………...
- 11. ………..……………………... Conversations are the driver of business growth. ………..……………………...
- 12. Yo u h a v e l o a d s o f ………………………………………….………..……………..………………………………………… Unused Conversation Potential ! ………………………………………….………..……………..…………………………………………
- 14. ………………………………………….………..……………..………………………………………… Unused Conversation Potential ………………………………………….………..……………..…………………………………………
- 15. ………..……………………… Open your eyes & ears Start looking for your Unused Conversation Potential. It’s everywhere. ………..………………………
- 16. ………………………………………….………..……………..………………………………………… Towards a Conversation Company ………………………………………….………..……………..………………………………………… The Conversation Company optimizes the conversation potential
- 17. ………………………………………….………..……………..………………………………………… Conversation Company boosts your business through: ………………………………………….………..……………..………………………………………… Social Media People ………………………… Culture …………………………
- 18. ………………………………………….………..……………..………………………………………… Company Culture is the Conversation Guide ………………………………………….………..……………..…………………………………………
- 19. ………………………………………….………..……………..………………………………………… Do you have clear brand values? ………………………………………….………..……………..…………………………………………
- 20. ………………………………………….………..……………..………………………………………… Are the corporate values integrated into everything you do? ………………………………………….………..……………..…………………………………………
- 21. “Personal and moral integrity is one of our basic fundamentals and it has to start with each of us.” Sam Walton founder
- 24. ……………………………………………………….… Brand positioning is the long term effect of company culture ……………………………………………………….…
- 25. ……………………………………………………….… Company Culture is about having a clear identity and staying loyal to it in everything you do. ……………………………………………………….…
- 31. ……………………………………………… Company Culture is the only long term strategy of the Conversation Company ………………………………………………
- 32. ………………………………………….………..……………..………………………………………… Conversation Company boosts your business through: ………………………………………….………..……………..………………………………………… ………………………… People ………………………… Social Media Culture
- 33. ………………………………………..….… Where does every conversation start? ………………………………………..….…
- 34. ……………………………………. In the Conversation age, PEOPLE are the media …………………………………….
- 36. ………………………………………….………..……………..………………………………………… Unused Conversation Potential: Customers ………………………………………….………..……………..………………………………………… 28%
- 37. ………………………………………….………..……………..………………………………………… Unused Conversation Potential: Employees ………………………………………….………..……………..………………………………………… 40%
- 38. Conversations from internal stakeholders Proud Conversation company company Boring Adored company company Conversations from external stakeholders
- 39. Conversations from internal stakeholders Proud Conversation company company Boring Adored company company Customer experience Conversations from external stakeholders
- 41. …………………………………. Really, unused conversation potential can be found everywhere ………………………………….
- 42. Conversations from internal stakeholders Proud Conversation company company Culture & news content Boring Adored company company Conversations from external stakeholders
- 44. ………………………………………….…. The magic words: Train & facilitate ………………………………………….….
- 45. Conversations from internal stakeholders Proud Conversation ………………………………….… company company Connections lead to growth (McKinsey) ………………………………….… Boring Adored company company Conversations from external stakeholders
- 47. ………………………………………….………..……………..………………………………………… Transparency is a strength, not a threat ………………………………………….………..……………..…………………………………………
- 48. ………………………………………….………..……………..………………………………………… People are a strength, not a threat ………………………………………….………..……………..…………………………………………
- 49. ………………………………………….………..……………..………………………………………… Conversation Company boosts your business through: ………………………………………….………..……………..………………………………………… ……………………………….…… People Social Media ……………………………….…… Culture
- 50. ………………………………………….………..……………..………………………………………… Social Media are NOT the goal ………………………………………….………..……………..…………………………………………
- 51. ………………………………………….………..……………..………………………………………… Social Media are the perfect partner of the Conversation Company ………………………………………….………..……………..…………………………………………
- 52. ………………………………………… Until now, we only used the first dimension of their power …………………………………………
- 53. ………………………………… First dimension: people to build reach …………………………………
- 58. Structural collaboration Low Low High Reach High
- 59. High Structural collaboration Low High Current focus of Low most companies Reach
- 60. High Structural collaboration Low All four High quadrants have value Low Reach
- 61. Structural collaboration Low Low High Reach High
- 62. High Consumer Broad, open Structural collaboration consulting Collaboration board Low High Conversations Customer Content Experience Low Reach
- 63. ………………………………………….………..……………..………………………………………… A true people centric Company Culture ………………………………………….………..……………..………………………………………… Collaboration Content Employees Conversations Customers Customer Experience OPEN AUTHENTIC POSITIVE
- 64. ………………………………………….………..……………..………………………………………… A true people centric Company Culture ………………………………………….………..……………..………………………………………… Collaboration Content Employees Conversations Customers Customer Experience Customer Experience is about what you DO, Not whay you SAY.
- 66. ………………………………………….………..……………..………………………………………… Unused Conversation Potential: Customer Experience ………………………………………….………..……………..………………………………………… Service schizophrenia
- 67. ………………………………………….………..……………..………………………………………… A true people centric Company Culture ………………………………………….………..……………..………………………………………… Employees Conversations Customers Conversation Management is about observing, facilitating joining.
- 72. ………………………………………….………..……………..………………………………………… A true people centric Company Culture ………………………………………….………..……………..………………………………………… Content Employees Customers Content should be the start of a good conversation
- 73. ………………………………………….………..……………..………………………………………… Unused Conversation Potential: Content ………………………………………….………..……………..………………………………………… Content does NOT equal campaign
- 74. ………………………………………….………..……………..………………………………………… Content ………………………………………….………..……………..………………………………………… Specific update, project or campaign
- 79. ………………………………………….………..……………..………………………………………… A true people centric Company Culture ………………………………………….………..……………..………………………………………… Collaboration Employees Customers Collaboration is an extreme form of customer centricity.
- 81. ………………………………………….………..……………..………………………………………… Customers are probably the most effective consultants your company can hire. ………………………………………….………..……………..…………………………………………
- 82. ………………………………………..……..… Collaboration Involve customers in EVERYTHING you do. ………………………………………..……..…
- 83. ………………………… They are employees that are not on the payroll …………………………
- 85. @StevenVBe Steven@VanBelleghem.biz
- 86. ………………………………………….………..……………..………………………………………… Start now! ………………………………………….………..……………..…………………………………………
- 88. 48
- 90. Thank you! ………………………………………….………..……………..………………………………………… Let’s connect on linkedin.com/in/stevenvanbelleghem @stevenVBe Steven@VanBelleghem.biz ………………………………………….………..……………..…………………………………………