Alan Hilburg is one of the world’s leading senior advisors to law firms, corporate general counsels and boards of directors for his expertise in crisis mitigation, litigation communications and related institutional and personal brand issues. Hilburg brings clients a deep understanding of the need to and the strategies to protect a client’s reputational considerations. His experience has armed him with a working knowledge of the legal system and process and broad media contacts and the ability to deliver clients’ messages very effectively As a speaker, Hilburg has been invited to deliver more than 100 speeches in the past seven years on winning litigation communication strategies. He has won six Silver Anvils (the highest international communications award) and five Clios (for his advertising campaigns). www.sempl.si

1. Navigating in the New Grayscale… Loyalty to Who? How to create the conditions for loyalty.

3. Let’s Begin at the End LOYALTY Relevance Experience Trust Love Dedication Affinity Engagement Relationship Allegiance Pride Commitment Passion

4. “ No Dorothy…you’re not in Kansas anymore!”

7. Is loyalty a precondition of trust? Or, Is trust a precondition of loyalty?

10. Our new reality is consumer democracy and empowerment

12. Six Sigma to Human Sigma

14. What’s the state of trust in the world?

18. Curiously…asked 20 of you…

20. Let’s debrand some branding myths

21. A BRAND is not a logo… Leci n’est pas une brand

22. A BRAND is not a slogan…

23. A BRAND is not an identity…

24. And finally, a BRAND is not a product…

26. So, from the perspective of chapter recruiting and agency/company new biz…

27. So, how do we differentiate our individual and institutional brands agencies in this new emotional world?

29. Context before Content

31. OIVSIO

34. This is what they said… 10% or less Disney is pure emotion 50% We always remind them There is nothing emotional in our product, but totally in our relationships 10-20% Not enough!!!

36. Identity Chart

47. What are you the protagonist for?

48. Sh*t happens…decisions are a choice

52. “ najlepša ti hvala” Alan Hilburg Hilburg Associates [email_address] 01.703.615.3621 (24/7 really)