Looking for ways to scale your Google ads account and advance your strategy? Are you optimizing for offline actions, too, like calls and sales? Check out this presentation on the basics of Google Ads offline conversion optimization, and we’ll show you how to maximize your ad ROI. In this webinar, you’ll learn: - How to change your campaigns to optimize offline actions rather than only on the “online” activity. - The best ways to track the clicks to conversion, then optimize based on actual revenue. - How the Google Click Identifier (GCLID) works and how this is crucial for Google ads offline optimization. Michael Scott, Paid Ads Marketing Strategist at Manticore Marketing, together with CallRail’s Product Marketing Manager, Amelia Northrup-Simpson, will discuss ways you can Google ads along with other tracking systems to start optimizing your offline activity. Watch now, and start shifting your focus more on actual sales.