Capstone slidedeck for my capstone project part 2.pdf
Â
SearchCon 2015 | Local SEO Presentation with Matt Lacuesta
1. :: ANALYTICS INSIGHTS
Examining web analytics data is a critical initial step in the Foundational
Inbound process.
âą cepamerica.com has Google Analytics installed and tracking; however, improvements
should be made to the configuration:
âą Implement display support to enhance demographic data and enable
remarketing.
âą Use segments and custom dashboard reports to set up consistent reporting
measures.
âą Implement event tracking and goals to measure meaningful actions such as form
submissions and phone calls (if integrated with phone tracking).
âą Use Tag Manager to consolidate tags within the site.