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at
info@scientificrevenue.com
“Among the most innovative
companies in the space”
We’re Hiring. www.scientificrevenue.com
Look
info@scientificrevenue.com
Scientific Revenue
• Dynamic Pricing for In-App Purchases
– SaaS Platform running in AWS
– First vertical is mobile gaming; eventually
expanding out to all forms of digital content
• Venture-backed, based in Redwood City
– 8 engineers, 4 data scientists, 2 economists,
others
– No computer science PhDs!
We’re Hiring. www.scientificrevenue.com
info@scientificrevenue.com
What is Dynamic Pricing
Different:
• Prices
• Coin amounts
• Framing text
• Default selection
• Different bonus types
Same:
• Call to action
We’re Hiring. www.scientificrevenue.com
info@scientificrevenue.com
Architecturally
Mobile
Game
SDK
Pricing Engine
Real time Segmenter
Multivariate Test Framework
Multiarm Bandit Test
Framework
Storage
Denormalized Storage
Bespoke Databases
Web App
Inte
rnet
We’re Hiring. www.scientificrevenue.com
info@scientificrevenue.comWe’re Hiring. www.scientificrevenue.com
info@scientificrevenue.com
Use Case 1: Ad-Hoc Analysis of
Segment Behavior
We’re Hiring. www.scientificrevenue.com
info@scientificrevenue.com
UC 2: Differential Analysis of Segment
Behavior
• “Empirical Estimates” AKA “Model Training”
– What is “high engagement”
– What is “large first week spend”
– We have ~70 models we train
• 50 simple, 20 complex
• “Economic Health”
– Is [this segment] a healthy one?
• Bespoke metrics
– The gaming industry is essentially broken here
We’re Hiring. www.scientificrevenue.com
info@scientificrevenue.com
UC 3: Classical Economic Analysis
• Price elasticity and
sensitivity
– We have global data
– We have FX and
fluctuation data
– We change prices
• The idea of price
elasticity is actually a
little broken (cf:
behavioral economics)
We’re Hiring. www.scientificrevenue.com
info@scientificrevenue.com
UC 4: Outcome Analysis
• We’re running multivariate tests and multiarm
bandits in production
• Sometimes it’s easy to understand the
outcome of a test
• Sometimes it requires staring at the data
• When you’re staring at the data, nothing beats
R
We’re Hiring. www.scientificrevenue.com
info@scientificrevenue.com
UC 5: Supervised Learning
• Main use: Prediction
– Longevity
– Churn
– Whale
– About to Spend
– Overdue to spend
– Holy Grail:
• Within 24 hours, be able to predict how long the player will stay,
and how much they will spend (in the absence of intervention)
• Other uses:
– Qualitative analysis of traffic changes
– Creation of new segments based on outcomes
We’re Hiring. www.scientificrevenue.com
info@scientificrevenue.com
UC 6: Clustering
• Automated discovery of meaningful segments
• Cluster against data & then measure if there
are meaningful differences using the EE and
EH frameworks
– Promote concepts to price management and
reporting frameworks (web application)
We’re Hiring. www.scientificrevenue.com
info@scientificrevenue.com
UC 7: Archetypal Analysis
We’re Hiring. www.scientificrevenue.com
info@scientificrevenue.comWe’re Hiring. www.scientificrevenue.com
Thank You

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