In ‘Meet the Streets’ we train participants in trendwatching and coolhunting, in their city of choice. A course takes one whole day, divided into 3 parts:
1. Get updated of the most recent and relevant trends by Carl Rohde;
2. Become a real time coolhunter and find inspiring examples together;
3. Learn during a brainstorm how to interpret, analyze and document these fresh found Cool Signals.
3. MEET THE STREETS
PRODUCT DESCRIPTION
During a ‘Meet The Streets’ we train participants in ‘Trendwatching &
Coolhunting', in their city of choice. A course takes one whole day,
divided into 3 parts:
Part 1:
Get updated of the most recent and relevant trends by Carl Rohde.
Part 2:
Become a real time Coolhunter and find inspiring examples together.
Part 3:
Learn during a brainstorm how to interpret, analyze and document
these fresh found Cool Signals.
4. MEET THE STREETS
IMPORTANT VALUES
Get inspired by a team of experts.
Find out what’s happening on the streets .
Get in touch with your consumers.
Discover what Cool Signals can mean for your future business
and innovation skills.
Meet the Streets is an interactive, content rich and fun way to
stimulate team spirit.
Video clip & Extra information
5. MEET THE STREETS UNIVERSITY
On the 17th of april 2013 Science of the Time (SOTT) organized a Meet
The Streets course with a selected group of ambitious university students.
After a trend presentation the group went on a Coolhunt-journey true ‘De
Bergen’ in Eindhoven. Finally they evaluated their findings and spoke
about interesting clues.
6. TREND SUMMARY
Based on the next 5 important trends SOTT and the students searched
for Cool Signals:
1) Cool Communication
2) The Better World
3) The Rise Of Prosumers
4) Experience Economy
5) Future Onlife
Wondering what our definition of
Cool and our methodology is?
Check it here!
Discover their results on the following pages
7. COOL COMMUNICATION
A FEW STRONG
CHARACTERISTICS:
Fun & Creative
Out-of-the-box
‘In Your Face’
Play with words
Personal touch
Inspire people
Tell (& sell) a story
13. THE BETTER WORLD
A FEW STRONG CHARACTERISTICS:
Awareness of environmental problematics
Sustainable developments
Pay attention to the next generation
Harmonious combination of People, Planet & Profit
Upswing Corporate Social Responsibility (CSR/ MVO)
Eco Cool
18. THE RISE OF PROSUMERS
A FEW STRONG CHARACTERISTICS:
Consumers + producers = prosumers
Brands & participating consumers
Specific wishes and needs by individual users
Customized products and services
‘Your wish is my command’
‘I don’t want to pay for the rest’
21. EXPERIENCE ECONOMY
A FEW STRONG CHARACTERISTICS:
Creation of value by adding an experience to a product or service
BRING me a memorable experience
Often with a transformation in behaviour: pursuit of happiness
“With transformations, the customer is the product!”