Klaus Bichler's Talk at SciBarCampVIE about science communication in the context of interviews and media.

1. Science Journalists: Who they are, how they work and what they need. SciBarCamp Vienna 29-30.10.2011 Klaus Bichler, @K_laeuschen

2. Media Usage in Austria

3. Daily Newspapers (14+) Media Analyse: http://www.media-analyse.at/studies.do (11.10.2011)

4. Weekly Newspapers Media Analyse: http://www.media-analyse.at/studies.do (11.10.2011)

5. Monthly Magazins Media Analyse: http://www.media-analyse.at/studies.do (11.10.2011)

7. AGTT: http://www.agtt.at/show_content.php?sid=23 (11.10.2011) TV

9. Functions of Mass Communication Social Political Economical Socializing Social Orientation Recreation Integration Creation of publicity Articulation Pol./soc. Education Critique and control Circulation Regeneration Govern

10. The Austrian Science Journalist

11. Print Journalists Kaltenbrunner et al (2007): Der Journalisten Report

12. Radio Journalists TV Journalists Kaltenbrunner et al (2007): Der Journalisten Report

13. Special interest Kaltenbrunner et al (2007): Der Journalisten Report

14. Gender Gap Kaltenbrunner et al (2007): Der Journalisten Report

15. Kaltenbrunner et al (2007): Der Journalisten Report

16. Education Kaltenbrunner et al (2007): Der Journalisten Report

17. Kaltenbrunner et al (2007): Der Journalisten Report

18. Attitudes Kaltenbrunner et al (2008): Der Journalisten Report II

19. Kaltenbrunner et al (2008): Der Journalisten Report II

20. Science Coverage

21. Content Analysis: 1920 scientific Articles (not only science department) July 2005-September 2005 Done by Medienhaus Wien News Outlets Der Standard (Daily Newspaper) Die Presse (Daily Newspaper) Profil (Weekly Magazine) Heureka (Science Supplement of the weekly Falters ) derstandard.at/Wissenschaft (Online) ORF Science (Online)

22. Dispersion of topics (all beats) Kaltenbrunner; Kraus (2005/2006): Studie Weiterbildung für WissenschaftsjournalistInnen Medicine Natural science Technics Social sciences Economic sciences Others All 539 28.4% 484 25.5% 206 10.9% 437 23% 187 9.9% 44 2.3% 1897 100%

23. Dispersion of topics (science beat) Kaltenbrunner; Kraus (2005/2006): Studie Weiterbildung für WissenschaftsjournalistInnen Medicine Natural science Technics Social sciences Others All 484 35.5% 454 33.3% 122 8.9% 261 19.1% 44 3.2% 1365 100%

24. Dispersion of topics (science vs others) Kaltenbrunner; Kraus (2005/2006): Studie Weiterbildung für WissenschaftsjournalistInnen Beat Medicine Natural science Technics Social sciences Science others 89 % 11 % 93 % 7 % 55 % 45 % 57.4 % 42.6 %

28. Examples

29. 04.10.2011; 12.00

30. 04.10.2011; 16:30