This document is a mobile barcode trend report from ScanLife that analyzes barcode scanning trends during the 2013 holiday shopping season. The report found that barcode scanning increased 33% from the previous year and 82% from 2011, with males ages 35-44 being the most active users. Popular cities for scanning included Houston, New York, San Antonio, Chicago and Orlando. The most popular codes came from companies like Activision, Microsoft, Tanger Outlets and Kohl's. The report provides insights to help companies develop engaging marketing campaigns.

1. Mobile Barcode Trend Report from
:
Holiday Shopping Edition 2013
Holiday Scanning
Trends Offer Insights
for Year-Round Success
A new year brings new opportunities, and it’s the
ideal time to share our second annual Mobile
Barcode Trend Report: Holiday Shopping Edition.
Barcode scanning is the effective, hassle-free way to
shop, so it’s no surprise that scan activity continued to
trend upward in 2013, increasing 33 percent over the
previous year’s busy holiday season—and a whopping
82 percent over 2011.
We all know that the weeks between Black Friday
and New Year’s Eve are the most wonderful days
of the year when it comes to shopping. Our trend
report captures valuable insights for your future
marketing strategy, including who’s shopping, where
they’re active, and what encourages people to wrap
up the savings.
While codes are popular across all genders and age
groups, the most active users this holiday season
were males age 35-44. Consumers used scans to
shop across the world, especially in top cities such
as Houston, New York, San Antonio, Chicago and
Orlando. The most-liked codes came from high-tech
companies such as Activision and Microsoft, in addition to retailers like Tanger Outlets and Kohl’s.
Use our infographic to get all the details and inspire
engaging campaigns that are sure to deck your halls
with success all year long!

3. The data in this report was pulled from the ScanLife Reporting Platform. It represents traffic from both 2D Codes and UPC barcodes
scanned from the ScanLife app or third party apps. The 2D Codes scanned may have been generated on the ScanLife Platform or from
third party generators. The “Most Liked QR Codes” information was generated from a feature in the ScanLife app which allows people
to “like” their favorite content. The data was collected from 11/22/13 - 12/31/13.
To find out how your business can benefit from mobile engagement, please contact us today
at info@scanlife.com or visit us at www.scanlife.com