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HBR Casestudy - How Leaders Create and Use Networks
1. Managing Yourself
How Leaders Create & Use Networks
Harvard Business Review – January 2007
By Herminia Ibarra & Mark Hunter
Idea Brief
Alternative to ‘Networking’ is to ‘Fail’
Successful leaders know ‘whom to tap’ to get the Job done
Skill, ‘whom to tap’ require leaders to realize the importance of forming
Operational Networks
Personal Networks
Strategic Networks
2. Operational, Personal & Strategic Network
Operational Network
Personal Network
Strategic Network
Operational Networking
comes ‘natural’ to managers
Relatively easier to measure
efficiency & productivity
Turn silo thought to a
collective supportive process
Contacts/ partners are
usually non-discretionary
‘Depth’ is the key
Manage strong relationships
Coordination &
Cooperation
Job/ Task Done
Trust &
Knowing Role
People
3. Operational, Personal & Strategic Network
Operational Network
Personal Network
Strategic Network
Personal Networking has to
‘be developed’ by managers
Results are not ‘binary’;
however advantage is
‘sustainable’
Advance communication,
etiquette, social & personal
skills
Contacts are mostly
‘discretionary’ & it is not
clear who is relevant
‘Breadth’ is the key
Work on hand
Managing Time out
Manipulative
Important
referrals, contact &
rapport building
Safe Place for
Personal
Development
Find Coaches &
Mentors
• Social gatherings
• Club outings
• Conferences/
workshops
• Shared interest
groups
• Follow role model
Challenges:
Network lacking knowledge
of professional domain
No time for activities
indirectly related to work
4. Operational, Personal & Strategic Network
Operational Network
Personal Network
Strategic Network
Next level; figure future
possibilities & get
stakeholder buy-in
Set direction to advantage
Lead transformation
Contacts are followed in
strategic context & are
mostly ‘discretionary’; not
clear who is relevant
‘Leverage’ is the key
Focus on broad
strategic issues;
‘the big picture’
Exercise personal
network gains to
‘work’
Key is leverage:
Ability of a leader
to marshal use of
idea &
information from
one sector to
advantage in the
other
Leveraging Network
• Mind your Mindset
• Work from Outside
In
• Ask & you shall
receive
Challenges:
Realize the change from an
excellent functional manager
to a business leader
Require significant time &
energy; retain balance to
manage operational demands
5. Points to Ponder
Can a leader be called a manager as he is continually feed up by the networks
he developed Or has at disposal
Is information, research, corporate case-studies & other sources continue to
undermine efficacy of Networks?
If the eventual gain is to gain stake holder trust than how a leader is different
than a manager?
Networks support democratizing situations; whereas leadership is not
democracy. Do networks support &/ built like-wise?
Is relationship building & personal networking different sides of the same coin