its a review research for students who wanna present it in class

1. TO: DR. SAKILA MADAM ASSISTANT PROFESSOR AND FACULTY OF
MEDIA STUDIES IN GCU
ASSIGNMENT: THE IMPORTANCE AND SCOPE OF MEDIA RESEARCH
FROM: S.A. HUSSAINI ID. GCU0317MJMC1328
PREPARED BY: HUSSAINI
PAPER: RESEARCH MYTHOLOGY
1ST PPT OF R&M

2. Picture itself speaks

3. RESEARCH
Research in common parlance refers to: a search for knowledge.
Research is a scientific and systematic search for pertinent information on a
specific topic.
The search for knowledge through objective and systematic method of finding
solution to a problem is research.

4. According to Clifford Woody,
“ Research comprises of defining and redefining problems, formulating hypothesis
or suggested solutions; collecting, organizing and evaluating data; making
deductions and reaching conclusions; and at last carefully testing the conclusions
to determine whether they fit the formulating hypothesis.”

5. Research is, thus, an original contribution to the existing stock of knowledge
making for its advancement .
It is the pursuit of truth with the help of study, observation, comparison and
experiment,

6. The motives for doing research may be either one or more of the following
1. Desire to get a research degree along with its consequential benefits;
2. Desire to face the challenge in solving the unsolved problems, i.e.,
concern over practical problems initiates research;
3. Desire to get intellectual joy of doing some creative work;
4. Desire to be of service to society;
5. Desire to get respectability.

7. SICNIFICANCE OF RESEARCH
All progress is born of inquiry.
Doubt is often better the overconfidence, for it leads to inquiry leads to invention”
Research inculcates scientific and inductive thinking and it promotes the
development of logical habits of thinking and organization

8. OBJECTIVE OF RESEARCH
The purpose of research is to discover answers to questions through the
application of scientific procedures.
The main aim of research is to find out the truth which is hidden and which has
not been discovered as yet.
Though each research study has its own specific purpose, we may think of
research objectives as falling into a number of following broad groupings:
1. To gain familiarity with a phenomenon or to achieve new insights into it ( studies
with this object in view are termed as exploratory or formative research studies)
2. To portray accurately the characteristics of a particular individual, situation or a
group ( studies with this objective in view are known as descriptive research
studies.

9. Why is media research important?
Generally speaking, the goal of media research is to understand media
audience. The majority of media is based on advertising model. When you
know your audience, it helps you to send more targeted advertising
messages.

10. ESCOPE OF MEDIA RESEARCH
Media, to return to the etymology of the word, are the entities positioned one
kind of middle or other. They are middle-objects, conditions or technologies
that facilitate human communication, between one and one, one and many,
or many. Media are agents of cultural "between-ness. "They bridge spatial
separations, so that people not in each other’s immediate physical presence
can connect. They bridge time, so ideas, information and cultural
representations from another time (a minute ago or a century ago) can be re-
heard and re-seen. Media, in other words, material means for the production
and distribution of meanings across space and time.
From era to era we changed in different aspects and ways
Much of the dialogue in this network is focused within disciplines: sociology,
business, education and the disciplines of "media studies" and
"communications" themselves. However, in the nature of phenomena so
pervasive as media, many of the conversations are interdisciplinary. We also
welcome a range of forms of intellectual focus, from empirical expositions to
theoretical and conceptual analyses.