An overview of colgate company

2. PRESENTED BY:-
SAVIO
PRIYANKA
KAVITA
SAYALI
AJAY
SHALINI Guided by-
Kshamata Ma’am

3. HISTORY
 Company was founded in 1806 by William
Colgate in New York.
 After founder's death, it was known as
Colgate & Company.
 Toothpaste was first marketed in 1873
 Colgate moved from original location to
Jersey City, New Jersey in 1910.
 In1928, Colgate and Palmolive-Peet merge,
forming Colgate-Palmolive-Peet Company.
 Name changed to Colgate-Palmolive
Company.

4.  Palmolive dishwashing liquid was introduced in
1966.
 Colgate toothpaste was reformulated with
fluoride; Ultra Brite which was introduced for the
first time.
 In 1992 the Mennen Company was acquired &
Colgate toothpaste is introduced overseas.
 Total toothpaste is launched in the United States
in 1997; Colgate takes lead in domestic
toothpaste market.
 In 2004 company acquires European oral care
firm GABA; & major restructuring was launched.

5. PRODUCTS & SERVICES

6. ORAL PERSONAL HOME
CARE CARE CARE
Toothpaste
Toothbrushe
s
Toothpowde
r
Mouthwash
Body Wash
Liquid Hand
Wash
Skin Care
Hair Care
Surface
Care

7. SERVICES
Free education materials for teachers &
dental professionals.
Conducting dental check ups especially for
children.
Providing counseling services.

8. COMPANY BRANCHES
Colgate Flavors and Fragrances, Inc.; Colgate
(Guangzhou) Co. Ltd. (China)
Colgate Oral Pharmaceuticals, Inc.; Colgate-
Palmolive (America)
Colgate-Palmolive Europe S.A. (Belgium)
Colgate-Palmolive Europe Sarl (Switzerland)
Colgate-Palmolive (India) Limited
Colgate-Palmolive Industrial & Commercial Ltd.
(Brazil)
Colgate-Palmolive Services, S.A. (France).

9. SWOT ANALYSIS
STRENGTHS
 Colgate is a well-known brand name in the Oral Care
industry.
 Toothpaste Market Share
 Colgate has up-graded 25 of 91 manufacturing plants.
 Colgate acquired Mennen, a men's toiletry company.
 Product Diversification

10. WEAKNESS
 Loss of market share in oral care Industry.
 Rising prices of raw materials in market.
 Increasing demands of trade unions &
employees.

11. OPPORTUNITIES
 Lateral Recruitment
Global career opportunities, personal and
professional growth,
Outstanding rewards and recognition.
 Campus Recruitment
Aimed at getting students fresh out of
premier B-Schools.
 Scope for development in technology

12. COMPETITORS.
The Procter & Gamble Company;
Unilever; The Clorox Company;
S.C. Johnson & Son, Inc.;
The Gillette Company;
Johnson & Johnson;
Alberto-Culver Company;
Reckitt Benckiser plc;
Sara Lee Corporation;
Church & Dwight Co., Inc.;
Pepsodent Inc.

13. AWARDS:-
YEAR AWARDS
2003-04 50 Best Companies for Diversity
2005-06 NAFE Top 30 Companies for Executive Women
2003-04 Global Most Admired Companies
2002-03 Top 20 Companies for Leaders
2002-03 Best Employers in India

14. MILESTONES:-
YEAR
1998 New Toothpowder factory at Waluj, Aurangabad
1990 Soap plant started production
1997 Manufacturing facility in Hetauda, Nepal for
Dental Cream and Tooth powder
1998 Successfully rolled out SAP in India. Colgate
Oral Pharmaceuticals launched.
1999 Regional Technology Centre & Corporate office at
Powai, Mumbai.

15. FUTURE PLAN
Providing training education &growth
opportunities.
Ensuring that people feel recognized &
rewarded.
Encouraging a healthy balance between
work & personal responsibility.
Creating an exciting & motivating work
environment.