organization study

1. Organization Study
at
Kadamba
Marketing Souharda Sahakari Niyamita
Presented By
Sathwik Bhat
1BG21BA080
Department of Business Administration
BNM INSTITUTE OF TECHNOLOGY
Guided by
Mr. Santhosh K V
Assistant Professor
Department of Business Administration
BNM INSTITUTE OF TECHNOLOGY
Department of Business Administration

2. Industry Profile
Manufacturing
Manufacturing mean transforming raw materials into finished goods
creation of new products, either from raw materials or components
Service
service industry provides people with intangible product
or services and completes tasks that are useful to
customers.

3. Manufacturing industry is started in india in during industrial revolution 19th century
It is consider as the backbone of the company.
Contribution of industry to National Economy
Over the last Two decades the share of manufacturing sector has 17% of GDP out
of total of 27 % for the industry which includes 10% for mining ,quarrying, and
electricity and gas.
Since 2003, manufacturing is once again growing at the rate of 9-10 % per annum
Prime Minster of India Mr.Narendra Modi launched "Make In India" program to
place India on the world map as a manufacturing hub and give global recognition
to the Indian economy.

4. Company Profile
Started in 2005
Location:-Sirsi
President:- Sri. Shambhulinga hegde
Activity:-Manufacturing Organic Products
Financial Services.
Vision : Well-developed and prosperous farming community with lucrative crops
flourishing in their farms and new techniques and technologies adding value to their
product.
Kadamba
Marketing Souharda Sahakari Niyamita

5. Mission
Branding, packaging, and marketing should be used to promote value-added
agricultural products. Increasing public awareness of profitable and related crops, as
well as the value added to agricultural products Give instruction on proper
cultivation, pruning, and management.
Objectives
Creating infrastructure to meet farmers' needs Farmers will be trained in crop
production, value addition, and packaging, as well as marketing strategies to help these
products reach global markets.
Milestones
After extensive efforts to raise awareness, honey harvesting became scientific and sustainable.
Every organic product received a minimal guaranteed amount, which greatly aided farmers.
Intermediaries are cut out, and the farmer receives the good price for the goods directly.

6. Cosmetics Fruit and nuts Spices Curry
Face wash Pineapple Turmeric powder Sambar powder
Face gel Jambula Black pepper Rasam powder
Shampoo Mango squash White pepper Chutney powder
Soap Kokum Cardamom Bisibelebath powder
Hair oil Amla Nutmeg Garam Masal Powder
Hair dye Fruits and nuts Jam Cinnamon Grevi masala
Rose water Mixed fruit Jam Jeera Red chilly powder
Face pack Chyawanprash Cardamom Appehuli (Row mango Rasam)
Eucalyptus oil Dry fruits Ginger powder
Products and Service

8. McKinsey’s 7S Framework
Structure
In this kind of organization, a director exercises direct
supervision over a subordinate. Within the organization, power
flows from the person at the top to the person at the bottom.
Here, the association is run by the CEO. Military associations or
scalar associations are common names for this form of
association.
Strategy
In order to maintain market share and eventually expand its market, the
organization is utilizing the greatest cost-cutting measures.
Demographic segmentation is used to advertise the items
Successful holding in the areca nut trading business is enhanced by go down facilities and cold storage
facilities for both traders and farmers.

9. Systems
Tender system
Transportation system
Payment system
Employee attendance
Wages and salary system
Storage system
Skills
Employees must complete the job that has been allocated to all departments.
communication abilities, including proficiency in the native language
removing talents arguments. Understanding, relationship-keeping prowess ,and problem-solving
aptitude are highly observed.
All departments are observed and gathered for technical capabilities, product identification and
maintenance, and machine handling abilities.

10. Staff
Skilled
Semi Skilled
Unskilled
Style
An organization provides teams and networks of employees with a safe working environment.
The decisions made by the cooperative society's board of directors and members are strictly
followed.
The board of directors will then instruct the general manager on how to implement the changes.
Shared Values
Assessment of groups
Value aggregating
Trust and loyalty

11. Porters Five Forces
Rivalry among existing competitors
substantial number of unorganized firms dominate the market. Low industry growth
Low switching costs exist.
Threat of substitutes
The quality and functionality of the replacement item can be superior
Customers are fiercely loyal to the brand and won't select a rival product.
Threat of new entrants
Costs and performance at existing businesses are already low. It takes a lot of money to enter
Government policies that are restricted.
Bargaining Power of Buyers
Because they have so many options, purchasers have a lot of bargaining power.
Taste-wise, there isn't much productdifferentiation and littleswitching costs.
Bargaining Power of Suppliers
Inputs that are conveniently accessible and standardized. High entry obstacles exist for the
suppliers.

12. SWOT Analysis
STRENGTH: WEAKNESS:
OPPORTUNITIES: THREATS:
Superior vertical integration
North India has a sizable market.
More favorable financial situation
Good reputation of the company
Effective management
Due to manufacturing fluctuations, the target
cannot be established.
Insufficient product variety
Loan repayment rates are relatively low
Lack of climate change planning.
Ability to provide for member needs
financially
For delicious supari,demand is greater than
supply.
Purchasing integrated machinery
Possibility of future market research
Potential changes to regulation Health
concerns of areca nut
External factors influencing price volatility of
areca nut including
Fruits& Vegetables processing is quite labor-
intens

13. 2019 2020
2,000,000
1,500,000
1,000,000
500,000
0
Net Profit
1298462
1749375

14. S I . N o R a t i o 2 0 1 9 2 0 2 0
1 C U R R E N T R A T I O 1 . 5 2 1 . 3 3
2 Q U I C K R A T I O 1 . 4 7 1 . 2 8
3
D E B T E Q U I T Y R A T I O
2 . 7 3 2 . 3 3
4 G R O S S P R O F I T R A T I O 7 1 % 4 6 %
5 N E T P R O F I T R A T I O 0 . 5 6 0 . 5 3
6 R E T U R N O N E Q U I T Y 8 3 . 1 9 8 1 . 7 9
Ratio Analysis

15. Learning Experience
The internship encouraged me to improve and build my confidence. I find it useful in my daily
life. Internship gives me a chance to apply the education and knowledge I have gained from my
college. It helps me strengthen my professional skills and polish my ability.
Throughout the internship, I learned how to interact with various departments in the co-
operative sector. It helped me to know and understand how various organizations work. It will
helped me to improve my communication skills.
I understood how Kadamba operates. Most of the crucial decisions like annual rollout plan,
production plan, setting of annual targets, budgets etc. are taken by the top management.
Decisions relating to day-to-day transactions like daily targets; assignment of jobs will be taken
care by middle level management. Here intern got to know that the complexity of decisions gets
narrow as it moves from top level to the bottom.
So Overall experience was good. It helps me to adopt such skills