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Driven factors of BacksourcingExamining Outsourcing Failures
Student: Saranka Thyagarajah (Examination No.: 321804)
Supervisor: Jens Arvad Johansen
Delivery date: 10-12-2015
Introduction: Outsourcing is a trend that became visible during the
early 1990s, when companies such as IBM, Philips and Boeing decided to
try this sourcing style.1,2
Since then companies have backsourced their acti-
vities due to failed projects, which delivered low quality goods and services
leading to product recalls.3,4
This assignment identifies driven factors of backsourcing in order to under-
stand what goes wrong when outsourcing. The findings will help future deci-
sions-makers understand the consequences and possibilities of the decision
they are about to make.
Methodology: To answer the problem statement articles about out-
sourcing failures and backsourcing have been analysed. A literature review
have been conducted on these articles. This literature review have led to the
findings presented on this poster. The results are based on secondary
knowledge found in the articles. No primary data have been collected.
Definitions: The red arrows on Figure 1 illustrates backsourcing, while
the yellow arrows illustrate backshoring. This poster focuses on understan-
ding the movement of the red arrows.
Problem statement: “Why do companies backsource?”
Expectation Gap Strategic Organizational
Change
External Forces Market Trends &
Customer Demand
Conclusion: Organizations underestimate the complexity and influence outsourcing has on a project. This gap from expectation to reality results in a
disappointment, leading to the outsourcing failure, which in this study is seen as backsourcing.
“Devil is in the detail!” the driven factors indicate that details are not considered thoroughly when making decisions, which is why failures occur. The four
lists above, presents areas to handle with care when deciding to outsource. These will help companies from taking hasty decisions and prevent backsour-
cing. Since the cost of changing a sourcing decision is high, it is crucial for a company to make the right decision from the beginning.
Further work: two perspectives are open; one is to find other types of outsourcing failures, second is to look into how to tackle the driven factors of
backsourcing.
Less transparency. Partners keep-
ing secrets. 3,5,6,8,9
Organisation is resistant to
change.6,8,13,17
Desire to gain back knowledge.5,10
Focal company often loose spe-
cific knowledge about compo-
nents. 1,2
Fear to loose intellectual property
rights.2,6,10,13
New management in the organi-
sation. Shift of power and inter-
est.8,12
Internal growth giving new capaci-
ties in-house.14,9
Quick and responsive supply chain
(desire to reduce lead times). 14,15
Contractual issues and disagree-
ments between vendor and
client.5,13
High hidden costs. The total cost
of ownership is much higher than
expected. 1,5,10
Cultural differences when offshor-
ing.6,7
Vague relationship management
by both parties. 5,8,13,19
Asymmetry in information1,17
, due
to lack of sophisticated infor-
mation systems.5,6
Organisational complexity leading
to more transaction cost and bu-
reaucracy. 3,8,9
Inability of vendor to meet re-
quirements such as SLA and KPI. 8,9
National restrictions causing the
outsourced material to be illegal
domestically.4,7
Changes in regulations and nation-
al standards.8,11,16
Political uncertainties in collabo-
rating countries.6,7
Geographical challenges such as
natural disasters.
Working conditions not suitable at
partners’ workfield.14,16
Consumer demanding standards,
in terms of quality and methods of
manufacturing.14,16,17
Competitors change strategy, so
our company also feels pressured
to change. 2,11
Bandwagon effect.
Unethical CSR, leading to penal-
ties, in form of lost sales, from
customers.14,16,20
The entrance of new technologies.
Radical innovations. 2,11,18
Figure 1: Illustration of Backsourcing and Backshoring
Source: Saranka Thyagajarah inspired by Dmitrij Slepniov(2015)
References: 18 Adner, R. (2013). The Wide Lens - What Successful Innovators See That Others Miss. Penguin Group. 9 Al-Ahmad, W., & Al-Oqaili, A. (2013, March). Towards a unified model for successful implementation of outsoucing and reversitbily of information systems. Journal of King Saud University - Computer and Information Science, pp. 229-240. 11 Cabral, S., Quelin,
B., & Maia, W. (2014). Outsorcing failure amd Reintregration: The influence of contractual and external factors. Long Range Planning, pp. 365-378. 12 Driedonks, B. A., Gevers, M. J., & Weele, J. A. (2010). Managing sourcing team effectiveness: The need for a team perspective in purchasing organizations. Journal of Purchasing & Supply Management, pp. 109 117. 5 Elitzur, R.,
Gavious, A., & Wensley, A. K. (2011, July). Information system outsourcing project as a double moral hazard problem. Omega, pp. 379-389. 13 Freytag, P. V., & Mikkelsen, S. O. (2007). Sourcing from Outside - Six Managerial Challenges. Journaæ of Business & Indrutrial Marketing, pp. 187-195. 10 Galavan, R., Murray, J., & Markides, C. (n.d.). Strategy,Innovation, and Change.
OXFORD University Press, pp. 149-162. 2 Kotabe, M., Mol, J. M., & Ketar, S. (2008). An Evolutionary Stage Model of Outsourcing and Competence Destruction: A Triad Comparison of the Consumer Electronics Industry. MIR: Management International Review, pp. 65-93. 16 Lau, A. K., Lee, P. K., & T.C.E., C. (2013). Employee rights protection and financial performance. Journal
of Business Research, pp. 1861-1869. 8 Mclvor, R., McCracken, M., & McHugh, M. (2011). Creating outsourced shared services arragnments: Lessons from the public Sector. European Management Journal, pp. 448-461. 4 Murphy, P. E., & Schlegelmilch, B. B. (2013, March). Corporate social responsibility and corporate social irresponsibility: Introduction to a special topic
section. Journal of Business Research, pp. 1807-1813. 19 Nollet, J., Rebolledo, C., & Popel, V. (2012). Becoming a preferred customer one step at a time. Industrial Marketing Management, pp. 1186-1193. 20 Park, J., Lee, H., & Kin, C. (2014). Corporate social responsibilities, consumer trust and corporate reputation: South Korean consumers perspectives. Journal of Business
Research, pp. 295-302.3 Steven, A. B., Dong, Y., & Corsi, T. (2014, April). Global sourcing and quality recalls: An empirical study of outsourcing-supplier concentration-product recall linkages. Elsevier, ScienceDirect, pp. 214-253. 6 Swaminathan, S. (2012, October). Outsorcing drug discovery to India and China: from surviving to thriving. Drug Discovery Today, pp. 1055-1058. 17
Trent, R. J., & Monczka, R. M. (2003). Understanding integrated global sourcing. International Journal of Physical Distribution & Logistics Management, pp. 607-629. 15Warburton, R. D., & Stratton, R. (2002). Questioning the relentless shift to offshore manufacturing. Supply Chain Management: An International Journal, pp. 101-108. 7Weele, A. J. (2014). Purshchasing and
supply chain management (6 ed., Vol. 6). CENGAGE Learning. 14 Wilson, J. P. (2014). The triple bottom line : Undertaking an economic, social, and environmental. International Journal of Retail & Distribution, pp. 432-447. 1 Zirpoli, F., & Becker, M. C. (2011, November). What Happens When You Outsource Too Much? MITSlogan Management Review(2), pp. 58-6-4.
Domestic Outsourcing Offshore Outsourcing

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Pro1 V.2 ny

  • 1. Driven factors of BacksourcingExamining Outsourcing Failures Student: Saranka Thyagarajah (Examination No.: 321804) Supervisor: Jens Arvad Johansen Delivery date: 10-12-2015 Introduction: Outsourcing is a trend that became visible during the early 1990s, when companies such as IBM, Philips and Boeing decided to try this sourcing style.1,2 Since then companies have backsourced their acti- vities due to failed projects, which delivered low quality goods and services leading to product recalls.3,4 This assignment identifies driven factors of backsourcing in order to under- stand what goes wrong when outsourcing. The findings will help future deci- sions-makers understand the consequences and possibilities of the decision they are about to make. Methodology: To answer the problem statement articles about out- sourcing failures and backsourcing have been analysed. A literature review have been conducted on these articles. This literature review have led to the findings presented on this poster. The results are based on secondary knowledge found in the articles. No primary data have been collected. Definitions: The red arrows on Figure 1 illustrates backsourcing, while the yellow arrows illustrate backshoring. This poster focuses on understan- ding the movement of the red arrows. Problem statement: “Why do companies backsource?” Expectation Gap Strategic Organizational Change External Forces Market Trends & Customer Demand Conclusion: Organizations underestimate the complexity and influence outsourcing has on a project. This gap from expectation to reality results in a disappointment, leading to the outsourcing failure, which in this study is seen as backsourcing. “Devil is in the detail!” the driven factors indicate that details are not considered thoroughly when making decisions, which is why failures occur. The four lists above, presents areas to handle with care when deciding to outsource. These will help companies from taking hasty decisions and prevent backsour- cing. Since the cost of changing a sourcing decision is high, it is crucial for a company to make the right decision from the beginning. Further work: two perspectives are open; one is to find other types of outsourcing failures, second is to look into how to tackle the driven factors of backsourcing. Less transparency. Partners keep- ing secrets. 3,5,6,8,9 Organisation is resistant to change.6,8,13,17 Desire to gain back knowledge.5,10 Focal company often loose spe- cific knowledge about compo- nents. 1,2 Fear to loose intellectual property rights.2,6,10,13 New management in the organi- sation. Shift of power and inter- est.8,12 Internal growth giving new capaci- ties in-house.14,9 Quick and responsive supply chain (desire to reduce lead times). 14,15 Contractual issues and disagree- ments between vendor and client.5,13 High hidden costs. The total cost of ownership is much higher than expected. 1,5,10 Cultural differences when offshor- ing.6,7 Vague relationship management by both parties. 5,8,13,19 Asymmetry in information1,17 , due to lack of sophisticated infor- mation systems.5,6 Organisational complexity leading to more transaction cost and bu- reaucracy. 3,8,9 Inability of vendor to meet re- quirements such as SLA and KPI. 8,9 National restrictions causing the outsourced material to be illegal domestically.4,7 Changes in regulations and nation- al standards.8,11,16 Political uncertainties in collabo- rating countries.6,7 Geographical challenges such as natural disasters. Working conditions not suitable at partners’ workfield.14,16 Consumer demanding standards, in terms of quality and methods of manufacturing.14,16,17 Competitors change strategy, so our company also feels pressured to change. 2,11 Bandwagon effect. Unethical CSR, leading to penal- ties, in form of lost sales, from customers.14,16,20 The entrance of new technologies. Radical innovations. 2,11,18 Figure 1: Illustration of Backsourcing and Backshoring Source: Saranka Thyagajarah inspired by Dmitrij Slepniov(2015) References: 18 Adner, R. (2013). The Wide Lens - What Successful Innovators See That Others Miss. Penguin Group. 9 Al-Ahmad, W., & Al-Oqaili, A. (2013, March). Towards a unified model for successful implementation of outsoucing and reversitbily of information systems. Journal of King Saud University - Computer and Information Science, pp. 229-240. 11 Cabral, S., Quelin, B., & Maia, W. (2014). Outsorcing failure amd Reintregration: The influence of contractual and external factors. Long Range Planning, pp. 365-378. 12 Driedonks, B. A., Gevers, M. J., & Weele, J. A. (2010). Managing sourcing team effectiveness: The need for a team perspective in purchasing organizations. Journal of Purchasing & Supply Management, pp. 109 117. 5 Elitzur, R., Gavious, A., & Wensley, A. K. (2011, July). Information system outsourcing project as a double moral hazard problem. Omega, pp. 379-389. 13 Freytag, P. V., & Mikkelsen, S. O. (2007). Sourcing from Outside - Six Managerial Challenges. Journaæ of Business & Indrutrial Marketing, pp. 187-195. 10 Galavan, R., Murray, J., & Markides, C. (n.d.). Strategy,Innovation, and Change. OXFORD University Press, pp. 149-162. 2 Kotabe, M., Mol, J. M., & Ketar, S. (2008). An Evolutionary Stage Model of Outsourcing and Competence Destruction: A Triad Comparison of the Consumer Electronics Industry. MIR: Management International Review, pp. 65-93. 16 Lau, A. K., Lee, P. K., & T.C.E., C. (2013). Employee rights protection and financial performance. Journal of Business Research, pp. 1861-1869. 8 Mclvor, R., McCracken, M., & McHugh, M. (2011). Creating outsourced shared services arragnments: Lessons from the public Sector. European Management Journal, pp. 448-461. 4 Murphy, P. E., & Schlegelmilch, B. B. (2013, March). Corporate social responsibility and corporate social irresponsibility: Introduction to a special topic section. Journal of Business Research, pp. 1807-1813. 19 Nollet, J., Rebolledo, C., & Popel, V. (2012). Becoming a preferred customer one step at a time. Industrial Marketing Management, pp. 1186-1193. 20 Park, J., Lee, H., & Kin, C. (2014). Corporate social responsibilities, consumer trust and corporate reputation: South Korean consumers perspectives. Journal of Business Research, pp. 295-302.3 Steven, A. B., Dong, Y., & Corsi, T. (2014, April). Global sourcing and quality recalls: An empirical study of outsourcing-supplier concentration-product recall linkages. Elsevier, ScienceDirect, pp. 214-253. 6 Swaminathan, S. (2012, October). Outsorcing drug discovery to India and China: from surviving to thriving. Drug Discovery Today, pp. 1055-1058. 17 Trent, R. J., & Monczka, R. M. (2003). 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