The Hang Tag ReImagined

2. “Nike succeeded with innovative
cultural expressions, not with innovative
products… Instead, Nike had begun
to use advertising to publicize the
runner’s ideology, the perfect antidote
for Americans looking to revive their
competitive spirit.”
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough
Brands (Douglas Holt & Douglas Cameron)

3. I intend to study how our
“item-gathering” is affected by
technology and how/why recent
generations cling to brands due
to their greater cultural ideology
rather than features/benefits.

4. Ecommerce (shoppers do their
research before they come)
Collaborative Consumption
Showrooming
Decision Process vs. Decision to
Purchase
Social Media’s Impact
DIY/Craftsmanship
Pop-up shops
Exclusivity vs. Accessibilty

5. Augmented Reality
Artificial Intelligence
NFC (Near Field
Communication)
Mobile’s Impact
WIFI + video
surveillance
3D printing
revolution
Online curation vs.
collection

6. “When technology is used not just as
a gimmick, but to actually help solve a
problem, like cutting a line or getting
access to reviews, it creates an elevated
experience for the consumer.”
Julie Bornstein (Sephora)

7. BRICK AND MORTAR MUST
CONSIDER ALL TECH
Consumers using smartphones and tablets are changing the way stores
market, set prices and track customer tastes.
INLINE MARKETING ADVANCED PACKAGING SOCIAL TAGGING

8. TRENDSCRAPE

9. DATA TO MEMENTO
OBJECT DATING

10. URBANAUTS (HORIZONTAL HOTEL DECENTRALIZED SERVICES)
TOOLSHARE CURATION EXCLUS. +ACCES.

11. THE HANGTAG:
REIMAGINED

12. IN STORE or ONLINE
EMBEDDED TECH: OPTION TO CHANGE
REVEALS PRODUCT PRICE IF FOUND
INFORMATION VIA CHEAPER ONLINE
MOBILE APP
EMBEDDED TECH: HANG PROVIDES ACCURATE
TAG SHARES INFO WITH DATA TO RETAILER ON
OTHER ITEMS YOU ARE PURCHASING HABIT
TRYING ON
DOUBLES AS MEMBERS
REWARDS CARD OPTION TO RELOAD AND
and UNLOCKS FREE PASS OFF AS GIFT CARD
BRANDED APP

13. CONNECT POST PURCHASE
SHARE YOUR VIRTUAL ABILITY TO SELL OR PUR-
CLOSET WITH LIKE- CHASE OTHERS’ GENTLY
MINDED COMMUNITY USED ITEMS FROM SAME
BRAND
STYLE
SEE HOW OTHERS ARE
RECOMMENDATIONS
WEARING THE SAME ITEM
FROM PROFESSIONALS
AND COMMUNITY
SERVES AS TEMPORARY
CREDIT CARD FOR
SERVICES THAT PROLONG
THE LIFE OF ITEM

14. NEXT VISIT
IN STORE NAVIGATION CAN SUMMON HELP TO
TO CURATED SELECTION YOUR LOCATION IN THE
BASED ON PREVIOUS STORE
PURCHASE
MEMBERS CARD
VIRTUAL IDENTITY TO
ACTIVATES IN STORE
CREATE “CLOSET”
TECH EXPERIENCES
SPECIAL DISCOUNTS FOR TIED TO OTHER
THE INDIVIDUAL ARE COMMUNITY PROJECTS
ACTIVATED BY LOCATION TO ENCOURAGE
TRACKING SUSTAINED RELATIONSHIP