2. Who am I?
• TED – Bilkent
• Corporate Life – PwC
• Entrepreneurship – Fikrimuhal, AçıkDemokrası
• Director of Finance – PUBLIK
• Freelance Consultant
• Currently working for Soostone, a NYC based artificial intelligence
/ machine learning startup
9. Case of the Entreprenuer that did not
calculate his target market size
•An entrepreneur was talking about his partnership with
a flagship SF startup
•His business was built around this new startup, which
was quite big and growing double digit each year
•He was always talking about SF startups revenue and
growth, neglecting his own metrics
•We calculated his company’s target market
•Global market size was below 100 mn $
10. Confirmation
Point of view bias: thinking that
the world around you is the real
world
20. Come up with a theory!
Act like a scientist, try to collect
data around your theory
21. Case: 1-1 QnA Site
•A market place like product, helping people with
problems with meet problem solvers
•They were worried about the quality of answers
•They added a public comment section – BIG MISTAKE!
•They allowed comments on Youtube and Fbook – NO!
•They created a sentiment analysis system focusing on
answers to spot out ‘negative vibe’
•Found a correlation between negative vibes and
complaints
•Build a strategy guiding problem solvers
31. If there is a correlation use that to
your advantage!
50
45
40
35
30
25
20
15
10
5
0
5.5
5.0
4.5
4.0
3.5
3.0
2.5
2.0
1.5
1.0
Number of meeting and sales to meetings ratio
Jan Feb Mar Apr May Jun Jul Aug Sep Nov
# of meetings Sales to meeting ratio
34. HR: Hiring with data
• Try to define the position
• Understand the requirement for this position
• Hard skills (education, experience)
• Soft skills (company culture)
• Quantify - create a scoring card
• Reduce cognitive bias
• Conduct interviews with multiple candidates
• Conduct multiple interviews with each candidate
• Review your model each 6 month
• Have you done the right hiring?
• Does your model work?
35. Thanks!
Sami Can Tandoğdu
@sctandogdu
www.sctandogdu.com
Find the presentation @
http://www.slideshare.net/SamiCanTandogdu