Marico Company all descriptions

1. 11

2. 2
Flow of the Presentation
1. Our Journey
2. Organization Overview
3. OurValues
4. OurTalentValue Proposition
5. Our SalesTrainee Program

3. 3
Marico’s Journey

4. 4
Journey
 An uncommon journey traversed in 25 years( 1990-2015)
 1971: Harsh Mariwala joins the family business
 1974: He envisions a branded FMCG market for coconut and refined
edible oils in small consumer packs and sets up distribution network for
Parachute
 1990: Marico is born
 1992-94: Sets up first overseas office in Dubai
 1996: Marico lists in Indian stock exchanges
 2002: Marico ventures into Skin Care
 2006-07: Marico sets footprint in Africa
 2010: South East Asia journey commences with Malaysia and Singapore

5. 5
Organization Overview

6. 6
About Marico: Snapshot
 Beauty & Wellness Solutions
 Hair Care, Health Care, Skin Care Solutions, Male Grooming
 A leading Indian MNC Group INR
 Market Capitalization 27,029.08 Cr
 Turnover FY 15 5,720 Cr
 Profit FY 15 584.88 Cr
 Sustained Profitable Growth
 Turnover 17% Profits 19% (5 yr CAGR)

7. 7
PARTNERS
MANAGERS
JUNIOR
MANAGERS
Only three bands in the
entire organization
 Marico Limited comprises of the Indian and International FMCG Business
 Kaya now a separate entity
Marico Structure

8. 8
. Marico touches the lives of 1 out of every 3 Indians
1 out of every 3 Indians buys a Marico
product

9. 9
The Portfolio : Beauty & Wellness
Skin careHair care
Hair Oils
Hair Color
Health care
Body lotion
Healthy refined
oils
Functional foods
Deodorants
Hair
creams/Gels/Wax
Male Grooming

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Market Leadership: Key to Category Choice
89%
4% 7%
Group
Marico brands have a No 1 position in their respective segments accounting for
89% of its turnover
Marico

11. 11
Market Leadership: Key to Category Choice
Brand Category
Indicative Market Share
(%) #
Rank
Parachute CoconutOil (India) ~ 48% 1
Parachute CoconutOil (Bangladesh) ~ 82% 1
Saffola Super Premium Refined Edible Oils ~ 58% 1
Saffola Oats ~ 13% 2
Parachute Jasmine, Nihar Amla,
Hair & Care, Nihar Naturals
Hair Oils ~ 27% 1
X-Men Male Shampoo (Vietnam) ~ 42% 1
Fiancée / Hair Code Hair Styling (Egypt) ~ 53% 1
SetWet / ParachuteAdvansed Hair Gels & Creams (India) ~ 41% 1
Livon / Silk & Shine PostWash Conditioner ~82% 1
SetWet Deodorants 5% 4
# Mar’13 rolling 12 month market share data sourced from AC Nielsen/Company Estimates

12. 1212
A Glimpse into the brands

13. 13
Final layout
Largest Hair Care
Brand in India

14. 14
Selling a Billion
Blue packs
every year

15. 15
3rd Most used personal care product
1 in 4 Indians uses Parachute !
Brand Users in Crs
Lifebuoy 25.95
Clinic Plus 23.74
Parachute 23.15
Lux 19.29
Source: IRS (INDIVIDUAL PANEL) 2012
All India Numbers

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Amongst the Top 30 Trusted Brands in the Country

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And Top 6 in Beauty

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19. Brand with a Purpose
‘Doing Good’ – the way of doing Business
Providing 100000 students across India an
opportunity for education

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The Brand Saffola

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Saffola’s Mission
Saffola’s mission is to reduce this statistic.
There are 4 Indians who die every minute due to a heart ailment.

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Evolved from an edible oil brand to a leading
healthy lifestyle brand
• Riding a health care tailwind in India : 5 yr volume CAGR ~12%
• Entry into breakfast cereals market in 2010 (Saffola oats, savory oats and muesli)
• Aim to expand the non-oil portfolio to 25% of Saffola Masterbrand in 3 years

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Saffola Innovations
through Foods

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ONE OF THE MOST EXCITING BRANDS
Top 10 Brands in
personal Care
Leader in Hair
Styling
Catering to gen
next
Tail wind categories with low penetration

25. 26
Cutting edge, NewageHair Care portfolio
Market
leadership in
Serums with
49 % Market
share
Serum Brand driving High End Beauty Imagery
Technology based, Anti Hair loss solution

26. 27
• Market Size : INR 2500 cr
• Creams form 25% of the market,
growing at the fastest pace
• Packed with features that no other
brand of hair colour offers
Livon Conditioning Cream
Colour

27. 28
Marico International: Overview
307
440
602
733
955 1007
0
200
400
600
800
1000
1200
2007-08 2008-09 2009-10 2010-11 2011-12 2012-13
• Focus on emerging markets of Asia & Africa
• Operates in Geographic hubs leading to supply chain and media synergies
• Opportunities for expanding footprint
• Brands with regional identity & expression
– Customization based on local market insights

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Marico International:
International Geographies
Categories :
Coconut Oil,Value
Added Hair Oils,
Powdered Hair
Dyes
Brands :
Parachute,
Parachute
Advansed, Hair
Code
Categories : Hair
Oils, Hair
Creams/Gels
Brands: Parachute
Secrets, Parachute
Gold
Categories : Hair
Creams/Gels
Brands: Hair Code
& Fiancee
Categories: Male
Grooming, Skin
Care & Foods
Brands : X-Men,
L’Ovite
Categories : Ethnic
Hair Care, Kids Hair
Care, Foods
Brands : Caivil,
Black Chic, Just for
Kids, Hercules
Bangladesh Egypt VietnamMiddle East South Africa

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Stretch beyond your
project brief
Challenge
existing wisdom
Leave an impact
beyond your
project
Develop business
understanding
Build relationships
What is expected of you

30. 33
OurValues

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OurTalentValue Proposition

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Marico’s Talent Value Proposition
To continuously challenge, enrich, and fulfill the aspirations of
Mariconians so that they can maximize their true potential to
- MAKE A DIFFERENCE
CHALLENGING
A flat organizational structure
combines with the early
empowerment of roles, so
every Mariconian is confident of
taking independent decisions
ENRICHING
A steady job rotation system
broadens horizons and
encourages one to think like an
entrepreneur instead of an
employee
FULFILLING
Our evaluation system is based
not only on performance but
also on potential. Because
together, they present limitless
possibilities. The development
inputs that Mariconians receive
bring this inexhaustible
potential to fruition

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Our SalesTrainee Program

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Early responsibility:The sales trainee experience this in the form of
live, relevant & meaningful stints.
6 months traineeship program and would be on company’s payroll
Meritocracy: The sales trainees would experience this through the
transparent, concurrent & institutionalized evaluation process that
takes place.
Elements of the program

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SalesTrainee Stints- 6 months
Task Learning Objective Length
A. Induction + DSR Stint Understand and Experience Marico.
Complete Job Understanding of DSRs & Execution on the ground
4 weeks
B.TSO Stint 1 Complete Job Understanding of TSO
Execute on the ground
Projects
8 weeks
C. Mid Stint Induction/Training +
TSO Stint 2
Delving deep into the role of TSO
Understanding law of different lands
Chasing targets on the ground
Projects execution
8 weeks
D. TSO Stint 3 Independent Handling 4 weeks
TOTAL 24 weeks

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EvaluationInduction
Induction: Interaction with the leadership team
High commitment of the organization toward the program: Each
stint is reviewed by the divisional leadership. Progress of each trainee
is tracked through evaluation and feedback
Prarambh Structure
CTC: Rs. 5.5 Lakhs/ annum

37. 40
ThankYou