2. CREATE · CONNECT · TRANSFORM
An Entrepreneurial Heart. A Curiosity for the Future
WE ARE
ON AIR COLLECTIVE.
3. A n entrepreneurial spirit and a curious mindset are what unites the strategists,
visionaries, creatives and technophiles here at ON AIR COLLECTIVE , an
experiential marketing and creative agency dedicated to helping brands leap forward and
achieve their goals. We accomplish this by creating original, cross-discipline campaigns
that make brands tangible, vivid and valid to consumers, and by building solid business
development strategies that lays the foundation to success.
5. BUSINESS DEVELOPMENT DIGITAL OUTREACH
POP UPS & EVENTS
CULTURE BUILDING
By breaking through business conventions and deploying a
wide range of tactics, we help brands develop their overall
positioning and go-to market approach, drive initiatives and
execute strategy in line with their commercial needs and
financial targets.
We develop social media strategies for brands and help
them make sense of the ever-changing digital landscape.
Approaching our clients’ needs with rich insights,
gripping creatives and smart technology, we develop
overall digital strategies, design and execute influencer
campaigns, social applications and conversation
platforms. We also identify and recruit social media
roles and provide bespoke training.
The journey to becoming known by many people
starts with being known by a passionate few. We help
brands recognize and nurture their business’ culture
by identifying engagement tools and techniques
to build awareness and community. Then, we delve
wholeheartedly into shaping this culture and explore
ways to attract and retain loyalty.
Pop Ups and events are immersive experience that can
create a real impact to brands; they turn concepts into
live encounters and make brands tangible and real for
consumers. As some of the best tools for harnessing
awareness, we put together initiatives that focus on
gathering the attention of celebrities, media reps and
influential bloggers.
MARKETING & PR
Leveraging on our in depth public relations and marketing
experience, our strong relationship with the press and
KOLs, we build successful campaigns with measurable
results. By identifying precise goals and aspirations, we
devise the best words, channels and campaigns to aid our
clients spread their stories. ’
6. OAC CONNECT
An Entrepreneurial Heart. A Curiosity for the Future.
A Relentless Urge to Create, Connect and Drive Brands Forward
We listen, create, engage, visualise, inspire, coach, facilitate, consult, learn, plan and strategise with you to achieve your objectives.
If you are looking for collaborations and ourside-the-box campaigns, OAC team can help you to connect the dots !
BRAND
ENTREPRENEUR
SPACES
CREATIVES
7. CASE STUDIES.
House Of Vans 2014 & 2015
VF Hong Kong Limited
House of Vans (HOV) is an iconic London venue, famed for its cult live events that pool art, music, skateboarding, BMX, street culture
and fashion to create hyper fun community experiences. HOV began exporting its events to Hong Kong in 2014, and in 2015, asked
us to produce a creativity-driven experience unique to Hong Kong. Working closely with HOV, we identified young local creatives and
designed a new festival to serve as a platform for emerging local creators. The three-day event, one of the biggest festival of 2015, drew
over 15,000 people who came to enjoy bands, workshops, market, food shacks, skate competitions, workshops, mini games and more
CULTURE BUILDING | ARTIST COLLABORATION | MARKETING AND PR | DIGITAL OUTREACH | MANAGEMENT
8. CASE STUDIES.
OtterBox X Gumgumgum
Otterbox
MY Symmetry, Otterbox latest Smartphone cover range, is a design-focused product loved for its slim silhouette and shock-resistant
ability. The new line needed an innovative social media campaign for its launch. Target? The young, fashionable new generation of Hong
Kong. As part of the strategy we tailored for the line, we created, for its window display, a neon dragon logo to serve as a unique key visual
symbol of Hong Kong. We also collaborated with Gumgumgum to carry the cases as the sole exclusive retailer of special editions of the
cases. Finally, we seeded OtterBox phone cases to selected KOLs and invited 10 artists to design My Symmetry cases for display at
the store.
DIGITAL INTEGRATION |KOL SEEDING AND LINE UP |
ARTIST COLLABORATION | MARKETING STRATEGY | LIMITED EDITION PRODUCT COLLABORATION
9. CASE STUDIES.
G Dragon X airbnb
airbnb
Popular South Korean rapper and singer-songwriter G-Dragon was the main draw of airbnb’s key global campaign in Asia, a competition
offering a stay at G-Dragon’s K-pop studio in Seoul. We were asked to engage 10 top KOLs to promote the campaign launch, and to
produce social media postings relating to the event in Hong Kong. We succeeded in attracting over 20,000 people to join the competition
on airbnb’s official page, in the process generating over 27,000 likes and close to 350 comments. The campaign registered a total of 650,000
unique visitors.
DIGITAL INTEGRATION |KOL CAMPAIGN
10. CASE STUDIES.
Sarah Lai Label Marketing and PR
Sarah Lai Label
Hong Kong design house Sarah Lai might look to the past for inspiration, but its eyes are on the future. Keen to refresh its look to
compete with global brands, Sarah Lai needed to reboot its persona. We concocted a comprehensive media strategy, both off and online.
We launched a new website showcasing the brand’s latest collections and look books, getting involved in all the nitty-gritty, including
photoshoot, styling and content write-up. We also proposed a social media strategy, drafting social media postings for the new Instagram
and Facebook accounts we conceived for the label. In addition to engage with KOLs, we reached out to traditional media through a press
day and the drafting of press releases. We raised the overall profile of the campaign by having artists involved in products styling.
BUSINESS & BRAND STRATEGY | BRANDING CONCEPT | MARKETING AND PR | DIGITAL OUTREACH | PRESS DAY MANAGEMENT
11. CASE STUDIES.
Grana Causeway Bay Pop Up Store Opening
Grana
Grana is a global ecommerce brand delivering luxury-quality wardrobe essentials made from the world’s best fabrics at guilt-free prices.
In 2015, Grana is taking online to offline with the opening of a new pop-up shop in Hong Kong’s hit fashion district, Causeway Bay.
We partnered up with Poplet to seek for the best retail pop up space according to Grana’s preferences, then hosted a media preview
and launched party to celebrate the pop launch. We sent Grana’s Special Gift Box Set to select bloggers and media which successfully
maximize social media exposure and creates a buzz of the opening.
RETAIL POP UP STOP LINE UP |PR OUTREACH | KOL SEEDING AND LINE UP | MEDIA SEEDING AND INVITATION |
MEDIA PREVIEW EVENT | GUESTS INVITATION | LAUNCH PARTY PLANNING AND EXECUTION
12. CASE STUDIES.
Midtown 1 Year Anniversary - Nan Qi ’What’s in the dots’ Exhibition
Soundwill Management Company Limited
Midtown asked us to produce a memorable anniversary worthy of its industria-chic cachet. We responded by inviting famed Chinese
artist Nan Qi, master of ink dots, to host his first Hong Kong’s exhibition at Midtown. We reached out to art collectors by organizing
a VIP programme featuring an exclusive preview of the exhibition, a dinner and the chance to meet Nan Qi at the exhibition’s formal
opening. To connect with the general audience, we conceived a 360- degree promotion strategy that involved the production of limited
edition premiums, as well as visual development, art direction, press release copywriting, public relations, media buying and digital
integration worthy of the creations of Nan Qi.
VISUAL DEVELOPMENTS | ART DIRECTION3 | MARKETING AND PR | DIGITAL OUTREACH | EVENTS MANAGEMENT
13. CASE STUDIES.
Little Bao x Levi’s Block Party
Little Bao
Little Bao wanted to launch a brunch menu and Levi was about to push out its ‘Look Hot, Keep Cool’ Collection. Calling on Madrid artist
Bnomio to create a series of logos that integrate elements of both brands, we designed a marketing concept that fused these two seemingly
unrelated launches into a single, cohesive event promoted online and offline. We developed the entire project, from creatives, production,
photo and video shooting to artist collaboration, DJ, press and KOL line up. Over 200 guests, journalists, fashionistas and food bloggers
turned up to taste the brunch, gaze at Bnomio’s creations, sip cocktails, and enjoy the denim road show.
VISUAL DEVELOPMENTS | ART DIRECTION3 | MARKETING AND PR | DIGITAL OUTREACH | EVENTS MANAGEMENT
14. Sam’s instincts about consumers’ desires and needs are
almost always spot-on. She has proven it when managing a
portfolio of 20 odd international beauty brands, and when
steering campaigns and pop-ups for various fashion, lifestyle
and F&B brands, as well as for Little Bao around the globe.
As On Air Collective’s Co-Founder & Project Director, Sam
helps new ventures and SMEs identify new opportunities,
strategize and develop innovative marketing crossovers and
initiatives. Always giving her best, Sam thrives on turning
clients’ challenges into new growth opportunities.
SAMANTHA WONG
Founder and Director
15. Connecting people is the future of social change.
Connecting people is in Karen’s blood. With keen eyes for
social media trends and a background in public relations and
journalism, Karen has spearheaded a range of social media
projects aimed to encourage positive behavior for brands.
As On Air Collective’s communication manager Karen
helps clients identity their PR goals, strategize and execute
their online and offline initatives, connect them to the right
journalists, bloggers and influencers, while tracking the
results of every single communications effort.
KAREN WONG
Co- Founder and Communication Director
16. B
y leveraging on insights from consumer researches and market trends, and on our involvement with
a diverse community of creative minds, we help companies build an authentic brand culture with a
360-degreeapproach.Wealsocreatecontentintraditionalanddigitalspacestoconnectbrandsandconsumers.
INFO@ONAIRCOLLECTIVE.COM
2/F WELLAND HOUSE, 62 WELLINGTON STREET, CENTRAL, HONG KONG.
