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Hustle Con: More With Less: Scaling with Simplicity with David Bladow, founder of BLoomThat

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Sam Parr
Sam Parr

BloomThat is an on-demand flower company with $7.6m in funding that took a complicated industry (floral delivery) and made it a simple process. Users love this simplicity. BloomThat’s co-founder will explain the framework he used to create a user experience that’s increased demand for their product and grew an on-demand service that’s delivered millions of bouquets nationwide.

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More with Less David Bladow CO-FOUNDER + CEO, BLOOMTHAT Scaling with simplicity
@dbladow #hustlecon Ask yourself If sending flowers was as simple as sending a text, would you send them more often?
Simplifying floral delivery @dbladow #hustlecon User experience
The BloomThat story •  Personal pain point •  Y Combinator •  Raised $7.6M in Series A •  Expanded nationwide in February @dbladow #hustlecon
The BloomThat story @dbladow #hustlecon
@dbladow #hustlecon It wasn’t always this rosy…
@dbladow #hustlecon Summer 2015 Burning through $550k a month, you only have 4 months of cash left to live. What do you do?
Expansion is hard •  Over-complication •  Process didn’t scale •  Running multiple companies @dbladow #hustlecon
Questions for survival •  How can we sustainably scale our original idea? •  How can we streamline internal operations? @dbladow #hustlecon
Focus on the core idea @dbladow #hustlecon Back to the basics
Default alive •  Lean and mean •  Smarter not harder @dbladow #hustlecon
@dbladow #hustlecon Just how well did it work? We cut our burn rate down to $15,000 a month.
Key learnings •  Start narrow •  Don’t mask •  Talk to your customers •  Understand your evolving founder role •  Create clear filters @dbladow #hustlecon
@dbladow #hustlecon What’s next?
Changing consumer behaviors •  BloomThat as a verb •  Synonymous with ‘thoughtfulness’ @dbladow #hustlecon
BloomThat today @dbladow #hustlecon
Bloomthat.com | iOS App David Bladow CO-FOUNDER + CEO #hustlecon@dbladow /BloomThat @BloomThat @BloomThat@BloomThat

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