Desktop publishing

1. Sally Parker-Boyd

2. Established in 2000, we are a leading London based
provider of business graphics services. We specialise in
presentation production, template creation and training.
O u r f l e x i b l e a p p r o a c h and ability to tailor our process to clients’
requirements ensures consistently high quality and professional results in time
pressured and often highly confidential environments.
O u r t e a m i s y o u n g a n d d y n a m i c , experienced and client-focused.
We are passionate about maximising the impact of our clients’ presentations.
O u r c o m b i n e d p r e s e n t a t i o n s e r v i c e s p r o v i d e a n e n d t o
e n d s o l u t i o n f o r o u r c l i e n t s .

3. Presentation Production
Our service provides clients with immediate access to our responsive team of presentation specialists who
can be situated either on-site or off-site to meet clients’ presentation production requirements.
Our team is professional, highly-skilled and accustomed to working under pressure with an understanding of
confidential and corporate environments.
Benefits
 R e s p o n s i v e - immediate access to a presentation team providing a fast
turnaround.
 F l e x i b l e – available at short notice to work when and wherever
required.
 S p e c i a l i s t – skilled professionals adding value and brand consistency to
high-end presentations.
 S e a m l e s s – an outsourced, in-house service ensures a smooth working
relationship.
 C o s t
E f f e c t i v e – scalable service to meet clients’ demand

4. We have be e n wor king with high pr ofile clie nts
since our inception and continue to build strong relationships with a growing client base.
We have been working with high profile clients since our inception and continue to
build strong relationships with a growing client base.
0
10
20
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40
50
60
70
80
90
100
2003 2004 2005 2006 2007 2008 2009
78.0
86.0 89.0 90.0 93.0 95.0 97.0
Satisfactionpercentage(%)
Customer satisfaction from 2003-2009

5. Our success is founded on our thorough understanding
of clients’ presentation needs including:
 I m m e d i a t e response.
 F l e x i b i l i t y to work with their formats and deadlines.
Our clients have confidence and trust that their needs will be met with our bespoke
presentation services.
Our team
Our clients’ satisfaction is a reflection of our team’s “can-do” philosophy; collectively
we maintain excellence in our service offerings.
T e a m l e a d e r s provide central contact and assurance to clients and are
responsible for quality control and client satisfaction.
They also look after resource planning and management as well as play a hands-on
role alongside team operators.

6. *Please note that the number of presentation specialist will vary from site to site
Team Structure
Hamilton Brown Head Office
John Hamilton Brown
Managing Director
Rachael Whetstone
Client Services Director
Car de Beer
Creative Director
On-Site
Presentation Specialist A
Presentation Specialist B
Presentation Specialist C
Team Leader

7. THE ROLE AND FUNCTION OF
MARKETING
The Chartered Institute of Marketing (CIM) define
marketing as:
Dr Philip Kotler defines marketing as
“a social and managerial process by which individuals and groups
obtain what they need and want through creating, offering and
exchanging products of value with others.”
Marketing has existed as a concept for as long as people
have traded goods with one another and defines:
 Management process
 Business philosophy
 Exchange process
 Satisfaction or customer needs
 Catalyst for change
‘The management process responsible for
anticipating, identifying and satisfying
customer requirement profitably’
MARKETING’S ROLE IN BUSINESS
With the customer at the centre of all activity within the
company, marketing should achieve its goal of making the
company more successful. However, to develop long-term
relationships with customers, companies need to satisfy
them consistently and create real value for them.
 Key role of marketing in business is to create and maintain
customer, brand and stakeholder value.
 If customers don’t value product, there will be no exchange
and customers will purchase competitors’ products.
 Customer value marketing must maintain value in the eyes of
the organisation’s other stakeholders too.
Create and maintain
customer brand and
stakeholder value
Identify market trends
and inform business
decision making
Monitor and act to
remain competitive

8. FUNCTION OF MARKETING
In many organisations marketing can be something that is
just tacked onto the end of the business –– but if an
organisation is to be truly marketing orientated—ie. the
needs and wants of the business are at the heart of what we
do— then the function of marketing must be much more
than this. Essentially it is the bridge between the customer
and the organisation, they must be the voice of customer
within the business. As customer champion the marketer is
the person who really understands the customer group that
the organisation is targeting.
Management
process
• Marketing is not just a business philosophy, it is a functional area of
business. It’s key area of responsibility is to make sure that the
customer’s needs and wants are represented with the organisation.
Anticipating
• Marketing’s role is in anticipating what customers want and need.
Identifying
• Customer’s wants and needs have to be identified through the use of
marketing research.
Satisfying
• Marketing needs to ensure the company’s products and/or services
satisfy the needs and wants of their customers.
Profitability
• Marketing is a process that is undertaken in order for firms to make a
profit, generate a return on investment (ROI) or benefit society as a
whole, as in the case of social marketing.
SATISFACTION OF CUSTOMER NEED
As discussed, marketing-oriented organisations concentrate
on identifying customer needs and on finding ways to satisfy
and delight them. This builds loyalty, which is important,
because the longer the customer remains with your, the
more money they will spend with you.
Catalyst for change
Change is difficult to achieve in organisations. It takes a long
time to create a customer-focused organisation, and
marketing gets involved in other changes too, which are
driven by many different factors.
 Marketers are the voice of the customer within the business.
 Marketers drive change based on the customer’s point of
view.
 Marketers use internal marketing to drive change from within.
‘Supplying the right product at the
right time in the right place, at the
right price with the right support
services’

9. CUSTOMER VALUE
The value a customer places on a product or services is a
function of the perceived benefits minus the perceived cost
of obtaining the product or service. If the benefits outweigh
the costs then the benefit is perceived. If it is the reverse
then a negative benefit is placed on the product or services.
It is marketing’s role to ensure that the benefits outweigh
the cost.
Perceived Benefits
• Product benefits
• Service benefits
• Relational benefits
• Image benefits
Perceived costs/sacrifice
• Monetary costs
• Time costs
• Energy costs
• Psychological costs
Customer value =
Perceived benefits
THE MARKETING PLANNING PROCESS
“A systematic process of assessing marketing opportunities and
resources, determining marketing objectives and developing a
thorough plan for implementation and control”
Dibb et al, 2006
SOSTAC:
 Situation analysis—the audit or
where are we now?
 Objectives—SMART objectives that
determine where we want to be
 Strategy—how we will get there in
terms of markets and products,
whether this is new or current and is
usually based around Ansoff’s
matrix.
Situation
analysis
Objectives
Strategy
Tactics
Action
Control
The APIC model:
 Analysis
 Planning
 Implementation
 Control
Analysis
Planning
Implemen
tation
Control
The MOST model:
Marketing audit
Objectives
Strategy
Tactics

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make a change
Finding organic, green and natural products that support a healthy
environment is half the battle. It’s not just about ecology, it’s also
about economy. As consumer, we can change the world by changing the
products and services we buy.
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Eco-solutions for businesses, organizations and individuals.
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eco assessment for your home or lifestyle
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eco-assessment for your business
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develop a green action plan
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implementation, product finder, workshops
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» each minute enough sunlight reaches the earth to
meet the world’s energy demand for an entire year
» using clean energy from solar panels on your home
or business would reduce the need for coal, oil and
nuclear power plants
» 36 states are now anticipating, local, regional or
statewide water shortages by the year 2020
» the concentration of co2 in the atmosphere is now
at its highest level since the start of the industrial
revolution
Be a part of the solution. It all starts with a personal choice
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The facts don’t lie. Let’s take a closer look

11. Your EnErgY
ProvidEr
TidALFoSSiL
nuCLEAr
SoLAr
Wind
gEoTHErMAL
Ensuring the productive and optimal
use of energy resources, while limiting
environmental impact
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Clean Fuel Initiatives
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• TEMquodiS EuM voLuPTA
• SinuLLACEPEd ET ESCiT
• FugiT voLuT HiTAS ExErro
• TE nonEST HiT quAE
• nATEM voLuPTA TquiATuM
• quoS rEiCAErnATio MoLo
• ErAE ET PErruPiTiAS doLor
• A niMi, Si odiTiS ET A ATEM
• qui SEqui oFFiCiT qui AnTuSdA
• in EniEniS SEquAE ET PrAE

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A Leading Force in Wildlife Preseravation
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Understand the Threats Facing the Balance of Life
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Nature Represents the Soul of our Nation
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Developing Science-based Solutions
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WHAT WE DO
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The Goal and Strategies Conserving Wild Lands
HOW TO HELP
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Protecting Species
HOW WE DO IT
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J O I N U S A N D H E L P
R E D U C E T H E M O S T
P R E S S I N G T H R E A T S T O
T H E D I V E R S I T Y O F
L I F E O N E A R T H

13. Catering Core Group leads the way for quality
and commitment in food service excellence
Catering Core Group UK (CCG UK) is the largest provider of
contract catering and support services in the UK. We were founded
in Britain in 1955 to provide catering for factory and government
workers and our values today remain the same as they were then:
Our CGG UK operating companies are specialists in their own markets and each is
independently managed, with its own culture and values, whilst enjoying the benefits of
the Group’s considerable technical expertise and support. Our company wide Procurement
Policy places a clear emphasis on purchasing UK, regional and local produce wherever
this is an option. We buy directly from growers, manufacturers and producers, as well as
wholesalers, significantly increasing the size of the market available to them. We already
have extensive experience working with the police and government contracts throughout
the UK and adherence to HSE specifications.
‘Openness, Trust
& Integrity’
‘Can Do’
Attitude
‘Responsibility’
to the people
we serve
‘Win through
Teamwork’
‘Passion for
Quality’
Our Green Team
CCG UK has recently
consolidated its distribution
network and the latest
indications are that this will
remove over three million
food miles from the UK
transport network, reducing
our carbon emissions by
over 3,000 kilo tonnes per
annum. We are passionate
about protecting the planet’s
resources. For example:
● in 2014 our Simply Green
programme was awarded
the Environmentally Friendly
Logistics Award at the
Footprint Awards
● Our unique Understand
Your Food programme aims
to improve and promote
health, wellbeing and
sustainable, local sourcing.
Understand Your Food won
the Health and Wellbeing
Award at the 2014 Catering
& Hotelkeeper Awards.
● We display nutritional
labelling in the form of
Guideline Daily Amounts
(GDAs) and encourage
healthier options through
new products development
and reformulation.
Catering Core Group
UK has a turnover of
£2.5 million and employs
more than 60,000 people
nationwide. We specialise in
providing the full range of
support services. Our clients
rangefrompoliceauthorities,
the Ministry of Defence,
healthcare trusts, schools
and universities to blue
chip company head offices
and many of the country’s
leading sports stadia.
Metropolitan Police
● We currently provide catering
services for the Metropolitan
Police Specialist Training
College, and other regional
authorities. These include
restaurant catering, retail,
hospitality, vending, special
functions catering, operational
feeding, emergency feeding,
24 hour call out for all
operations
● As part of our Metropolitan
Police Specialist Training
Centre contract, we are well
used to responding quickly
to client requirements. During
the London riot period,
MPSTC opened up to Police
from around the country and
we extended service times,
delivered an increased service
for pack up meals and opened
at weekends
NottingHillCarnival
● We provided up to 5500 meals
per day to the Metropolitan
Policeduringthe2012Notting
Hill Carnival, working closely
with the Authority to ensure
all requirements were met
Olympic Games
● Between July and September
2012, we catered for the
MetropolitanPoliceduringthe
2012 Olympic and Paralympic
Games, feeding up to 10,000
police and support officers
daily from temporary sites
at Battersea Power Station,
Wanstead and Blackheath.
Services were operational
24/7, manned by over 400
ESS employees
● Due to additional security
requirements during the
London Olympics, extra Police
were drafted in from across
the UK and the numbers
requiring catering rose far
above initial expectations.
Working with the Authority
and our logistics partner, we
coped with feeding 500+
more people than anticipated.
In addition, we delivered a
total of 230,000 packed meals
including provision for officers
based in Dorset for the sailing
events

14. Medialex Guidebook Series
UK creative industries are among the most highly skilled in the world and
yet they are often criticised for their shortcomings when it comes
to Legal and BusinessAffairs.Written by leading media lawyers, our
Medialex Guidebooks form an invaluable reference library of clear,
concise, JARGON FREE ‘know how’ for teachers, students and
media professionals employed within the creative sector.
You’ll wonder how you managed without them!
Media Law &
Practice for
Writers in Film & TV
An invaluable reference work
which covers all the agreements
that writers, script editors,
development executives, format
originators, agents and research-
ers are likely to encounter.
CONTENT: Writer Agreement,
Option Agreement, Format
Agreement, Future Agreements,
Non-disclosure Agreement,
Contract Law & Copyright,
Assignments, Use of Copyright
material & clearances, Public
Domain & True Stories, Obscen-
ity, Defamation, Blasphemy,
Human Rights, Digital Rights …
Introduction to Media
Law
There is much to learn when
you enter the highly com-
petitive world of film and
television. This guidebook
provides a basic
yet thorough
introduction to
all aspects of media
law as it applies to
the production pro-
cess
CONTENT: Types
of Law, The Court Sys-
tem, Enforcers & Complaints,
Ofcom, Compliance & Codes,
Rights & Copyright, Contract
Law, Libel, Courts as News,
Secrets & Confidentiality …
Media Contracts
& Industry
Agreements
Producers and Production Com-
panies are becoming increasingly
aware of the need to ensure that
all key contracts are in place not
only to protect their work but
also to fully exploit it.This guide-
book examines all the key pro-
duction agreements.
CONTENT: Development,
Underlying Rights, Option,Writ-
er’s Agreement, Co-production
& Finance Agreements, Direc-
tor/Producer Agreements, Cast/
Facilities/Crew Agreements,
Location Agreement, Music
Agreements, Distribution Agree-
ments, Pre-sales Agreement,
Completion Guarantee …
Music Copyright in
Film & TV
Music copyright is a complex
area of media law, even the
best can get it wrong!
Written by a specialist
music lawyer, this
guidebook provides a
step-by-step guide to the
use of music in film and television.
CONTENT: What is Music
Copyright? Where does
Copyright exist? Who owns
Copyright? Performers’ Rights,
Moral Rights, Collecting
Societies, Rights in a CD, Role
of Music Supervisor, Composer
Agreement,Recording Contracts,
Types of Licensing Agreement …
Setting Up &
Managing a
Production Company
Thinking of setting up your own
Production Company? With-
out question, you have made
a difficult career choice! This
extremely useful handbook,
written by a ‘lawyer turned pro-
ducer’, charts the progression
from start-up to thriving busi-
ness!
CONTENT: The Business Plan,
Forming a Company, Guide to
Intellectual Property, Employ-
ment Law,Health & Safety,Devel-
opment and Raising Finance,
Contract Terms, Main Industry
Contracts, Contract Checklists
for Film & TV
… A must have for the
budding entrepreneur!
About Medialex
Medialex is a well established provider of Media Law and BusinessTraining.It already enjoys an
enviable client list set to grow as demand for quality training continues to rise in keeping with
rapid advances in digital technology and the advent of multi-platform distribution.Management,
leadership and business skills are vital to sustained growth within an increasingly competitive
market. Medialex resources are a proved path to better business practice, equipping media
professionals with the necessary skills to convert their creative content into hard cash!
Online Learning
Although industry demand for training
remains high, challenging barriers of access
and affordability still need to be overcome.
As part of its commitment to a blended
approach to learning,
the Medialex response
has been to launce a
new online learning
system—aVirtual
Learning Envi-
ronment where
subscribers can
download entire
course and learn at
their own pace and our
Virtual Classroom which offers
live, interactive, online seminars.
These one hour sessions allow a
narrower focus on a wide range
of media law topics.
Crossword Teaser
Across:
1. Fonda’s 12 angry men (4) 10. Latin for law (3)
2. Agreement (8) 11. Infringement (6)
3. Final appeal (2 words 7,5) 12. Keep it secret! (abbrev.3)
4. Collecting Society (abbrev. 3) 15. Summons (4)
5. Defamation (5) 16. Surrender right (6)
8. Plural of medium (5) 17. Obvious? (6)
Down:
2. Don’t copy! (9)
4. Equal footing
(2 words 5,5)
6. Grant permission
to use (6)
7. Perform (3)
9. Permanent law (7)
13. Lawyer (9)
14. Distinctive brand (9)
18. Legal stop (10)
Email crossword solution to
sos@medialexonline.co.uk
for your free guidebook!
www.medialexonline.co.uk
Seminars
Medialex courses are targeted
and tailored to meet the training
needs of all sectiors of the creative industries—Film,TV,
Computer Games,Music,Radio,Publishing,Design,Com-
mercials … and cover the full range of applied media
law—Intellectual Property, Contracts & Industry Agree-
ments, Media Finance & Insurance, Compliance, Music
Copyright … Our team of specialist media lawyers and
business professionals are all hight skilled trainers deliv-
ering courses to freelances as well as bespoke in-house
training to SMEs and larger corporations.
Check online for
upcoming dates!