App Cloud Breakout Session - Dreamforce to You Amsterdam

2. App Cloud
Experience a new way to build apps
​ Jan Willem van Buuren –
​ jvanbuuren@salesforce.com
​ Pim de Wit –
​ pwit@salesforce.com

3. Customer Success Services
Customer Success Platform
Developer Success
Platform
Force.com
Heroku Enterprise
AppExchange
Shield
Trailhead
Wave
Thunder
Success
Community
Salesforce
Success Services
Success
Ecosystem
Apps
Analytics
Community
Marketing
ServiceSales
Lightning
Multitenant Cloud
Complete CRM
5.5 Million apps
Customer Success Platform

4. Our Platform/AppCloud Has Had Huge Momentum
40+
Lightning Components on
AppExchange
3 Billion+
Transactions/Day
5.5 Million+
Applications
100,000+
Trailhead Badges
2,800+
AppExchange Apps
2,300,000+
Salesforce Developers

5. `
Connected
Driver
Connected
Executive
Precision
Media
Connected
Farmer
Connected
Shopper
Connected
Families
Precision
Services
Connected
Fan
Customer Connections Continue to Evolve
​ Customer expectations are constantly evolving

6. Customers Want a Connected Experience
​ How they interact
with your employees
How they interact with
your apps
How they interact with
your products

7. Engaging UX Data at Scale
Companies Need to Deliver a Connected Experience
​ Single View of
Customer

8. Siloed Experiences
The Connected Experience for Customers is Broken
​
Your Customer
Employee Experience
App Experience
Product Experience

9. The Future of App Development
requires a Connected Platform

10. Apps Need to Connect
Across Multiple Layers
Data
Network
Identity

11. The Power of App Cloud
​
Automatic
Upgrades
47 Major
Releases
(3x /year)
Multi-tenant
Infrastructure
Metadata-based
Single Code Base
and Shared
Infrastructure
Open &
Extensible
API-First Architecture
2800+ AppExchange
Apps
Unbreakable
Customizations
Integrations and
customizations
auto-upgraded
6BLines of
Apex Code
500M
API Calls
Per Day,
28 Versions
15MCustom
Database
Tables
12M
Visualforce
Pages

12. Salesforce App Cloud is Your Fastest Path From Idea to App
Idea
Idea
Legacy App Dev 6-12 Months
App
Build App with
modern frameworks
Connected Desktop
and Mobile Apps
install
complex
software
build
app
make it
mobile &
social
build & test
security
buy &
setup
hardware
define user
access
setup
reporting &
analytics

13. Salesforce Apps
Salesforce1 Lightning Connect: How it WorksUnlock Your Back Office with an Agility Layer
​ Deploy a two-speed architecture to help the IT go faster
Back
Office
Systems
of Record
Front
Office
Systems of
Engagement
Rapid Innovation
Mobile-first
Collaborative

14. Productivity Apps Engagement Apps Connected Apps
Deliver Any Type of App with Salesforce App Cloud

15. Productivity Apps Engagement Apps Connected Apps
Build Productivity Apps with Force.com and Lightning

16. HR Help Desk
Employee Intranet
Recruiting &
Onboarding
Performance
& Coaching
IT Help Desk / Self-
Service Community
Legacy Applications
Consolidation
Enterprise
Knowledge
Identity Mgmt
Custom Web /
Mobile Applications
Business Agility
Layer (e.g. Claims,
Underwriting, …)
Asset & Facilities
Management
Financial Shared
Services
M&A Enablement
Early Warning
Management
Product Ideas &
Innovation
Pre-Production
Testing
Warrant Coverage
Decisioning
Procurement
Vendor
Management
Transportation
Logistics
Contract
Management
Budget
Management
Contract
Management
Pricing
Billing
Management
Audit
Management
Connect Every Department on One Platform
​
Apps
HR Product
Supply
Chain
ITFinanceOps

17. ​ “Everybody in Brown-Forman touches
Salesforce every day. It's a huge part of the
fabric of the company.”
50+ Apps built by IT on Salesforce including Product Inspections app, “Buy the Barrel” customer
app, Vendor onboarding community and a Retail Execution App, all integrated with SAP data
Personalized employee homepages with news, apps, and widgets
100% adoption across 4,000 global employees in 160 countries
Brown-Forman Creates Their Own App Revolution
-Toby Lester, VP of IT, Architecture & Innovation
Video

18. Leading Companies Run Apps for Every Department
​ Human Resources
Employee
Collaboration
Employee
Intranet
Recruiting &
Stock Plans
Recruiting
Healthy
Workplace
Employee
Intranet
60 HR Apps
+ Intranet
Employee
Intranet
Operations
Asset
Management
Product Lifecycle
Management
Inventory
Management
Field
Services
Field
Services
Field
Inspections
Brand
Auditing
Marketing & e-commerce
Website
(Europe)
Franchise
Websites
Website
Deliveries
Budgeting
Marketing
Collaboration
Franchise
Management
Event
Management
Found from website recreated PMS
Mobile
Commerce

19. Productivity Apps Engagement Apps Connected Apps
Build Engagement Apps with Heroku

20. Modern Customer Apps Demand a Different Recipe
​ Flexibility and Scale are keys to success
​ Open Source
​ New Frameworks
​ Rapid Iteration Tools
​ New Architectures
​ Continuous Delivery
​ Instant Scalability
​ Modern Languages
​ Personalized
​ Immediate
​ Beautiful design
​ Connected

21. Agile and elastic platform that developers love
Smarter infrastructure lets you build apps that scale
Open and extensible
Modern language support and ecosystem of 150+ add-ons
Connected to Salesforce
Sync customer apps with business processes
Build Engagement Apps with Heroku

22. "Toyota Motor Europe has a broad and complex
portfolio of more than 40+ interconnected
customer- facing applications. We rely on
Heroku as the platform for these mission-
critical apps, and it is helping us transform how
we connect and engage with our customers.”
Toyota Motor Corporation’s European operations with 31 sales/marketing orgs in 56 countries
Complex trans-continental portfolio of 40+ mission critical customer portals (www.toyota.de)
Unified all 40+ customer portals onto Heroku, with roadmap to extend customer engagement
Toyota Motor Europe drives customers experience on Heroku
Pierre Masai, CIO, Toyota Motor Europe

23. Productivity Apps Engagement Apps Connected Apps
Build Connected Apps with Salesforce IoT

24. Terminal
Thousands Millions Billions connected
things
Internet
of
things
Network
of
PCs
Network
of
terminals
Are You Prepared for Business at IoT Scale?

25. Salesforce IoT
Connect With Everything
Connect every device, sensor, website, and
application to gather all relevant data
Build Smart Real-Time Logic
Use data and insights to make smarter, more
personalized actions at IoT scale
Engage Proactively
Use the power of Salesforce to reach out to
your customers & employees 1:1 wherever
they are

26. Unlock Data
Build Apps
Empower Users
+ =
Demo

27. With Pre-Built Apps, Companies Can Go Even Faster
​ AppExchange is the #1 Business App Marketplace
Customized for Salesforce
Trusted and Secure
Reviewed by Peers
Over 2,800 apps 3 million installs

28. Quick Setup with Clicks, Not Code
Designed for anyone to build and deploy
Native in Salesforce
Integrated directly, everything works
Build Compliance into your Apps
Encrypt, monitor and audit everything
Encryption - Event Monitoring - Field Audit Trail
Salesforce Shield
​ A new level of trust and compliance for
Salesforce
Introducing

29. Salesforce Shield
​ New services to help you build trusted apps fast
EncryptAuditMonitor
Platform EncryptionField Audit TrailEvent Monitoring

30. Salesforce Recognized as a Leader by Gartner
Enterprise Application Platform and Mobile Application Development Platforms
Magic Quadrant for Mobile Application Development
Platforms, Worldwide July 25, 2015
Magic Quadrant for Enterprise Application Platform
as a Service, Worldwide March 24, 2015
Analysts: Yefim Natis, Massino Pezzini, Kimihiko Iijima, Anne
Thomas, Rob Dunie
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Salesforce. Gartner does not endorse any
vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's
research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

31. Apps are Critical for Customer Success
​ CEOs see mobile tech as the most strategically important investment for
their business
PwC's 18th Annual Global CEO Survey of 1322 CEOs across 77 countries in 2015
81
%
19
%
of CEOs rank investment in Mobile
Apps as critical to the business and
customer engagement
81%

32. Yet IT Departments Struggle to Deliver Enterprise Apps
​ Gartner Says Demand for Enterprise Mobile Apps Will Outstrip Available
Development Capacity Five to One
App Demand Apps IT Can Support
5:1
IT App Gap
Graphic created by Salesforce based on Gartner Research: Gartner Press Release, “Gartner Says Demand for Enterprise Mobile Apps Will Outstrip Available Development Capacity Five to One”, June 16, 2015

33. App Cloud Delivers Proven Success
​
Coding
Productivity
52%
+
48%
+
Decrease
in IT Costs
Faster
Integration
52%
+
Faster
System Testing
52%
+
Faster
Deployment
55%
+
%
Faster
Design
55
+
Source: Salesforce Customer Relationship Survey conducted March 2015 - May 2015, by an independent third-party, Confirmit Inc., on 4,600+ customers randomly selected. Response sizes per question vary.
Faster
Configuration
55%
+
Average Percentage Improvements Reported by Salesforce Customers

35. Thank you