created under a marketing management internship under prof. Sameer Mathur

3. Current scenario
 The investors- not able to find the right broker.
 There isn’t much awareness about the share
market.
 the brokers -> few -> charge a lot.
 This is creating a lot of problems for the
investors.
 Lack of trust between the investor and the
broker.

4. INVESTORS
NOWADAYS

5. Our goal
– To provide a common platform for
both, the investors and the brokers.
– Through this platform, the investor’s
problem of not getting the proper
advice will be solved.
– It’ll also serve as a good platform for
the advertisement of the brokers.
( to make good money )

6. Course of Action
■ Step 1 – Setting up the App.
■ Step 2– Contacting the brokers and
agencies and setting up the broker
network.
■ Step 3 – Proper advertisement of the App.
■ Step 4 – helping people understand the
benefits of this App.
■ Step 5- helping them understand how to
use this App.

8. COMPANY OVERVIEW
Core competencies:
1. A completely novel idea.
2. This App might revolutionize the share market
business by being the perfect mediator.
3. Secure online transactions free of cost via known
companies.
4. It is a freemium model App.
5. Allows you to contact the best brokers from across the
country.

9. Strategic assets –
Neither investor nor broker being charged.
10% of the broker’s margin is charged as the fee
to provide further services.
So even if the broker isn’t earning much, he
won’t have to leave the app as no monthly
charges are there.

10. MARKET OVERVIEW
OPPORTUNITY:-
- No existing competition in the app market.
- The basic version of the App comes for free.
- A novel communication platform for
transactions
between investors and brokers.

11. THREATS
• Novel idea, so people might take
some time to warm up to it.
• Less acceptability.
• Trust issues.
• Slow growth curve initially.
• Propaganda between various
competitive firms.

12. TARGET CUSTOMERS:
• The App targets the adult population who
want to either buy or sell shares
• The App also targets the brokers who may
help the investor invest in the right share
according to his/her expectations and pocket.

13. OUR
GOALS:To make a profitable app
that nets increasingly large
amounts of income as it
grows in network and
scale.
To provide a trustworthy
platform for
communication between
brokers and investors.

14. NET INCOME
Initial
Assuming:
No. of Brokers = 1,000
No. of Users = 2,500
No. of transactions per month = 1,000
Average amount per investment/ = $1,000
Transaction
Including all types of stocks,
Let the average margin of broker = 10%
Total earnings of brokers = 10%X1,000X $1000 = $100,000
Earnings via brokers (10% charged on the margin)
= 10% of 100,000 = $10,000
No. of subscribers = 1,000
Average earning per subscriber = $4.5
Total subscription earnings = $4,500
Gross Income = 10,000 + 4,500 = $14,500
Estimated Expenses = $2,500
Net Income = 14,500 – 2,500 = $12,000

15. After 10 years:
Assuming,
Number of brokers = 10,000
No. of Users = 25,000
No. of Transactions per month = 10,000
Average amount per transaction/ = $1,000
Investment
Including all types of stocks,
Let the average margin of broker = 10%
Total earnings of brokers = 10%X 10,000 X 1,000
= $1,000,000
Earnings via brokers ( 10% charged on the margin )
= 10% of 1,000,000 = $100,000
No. of subscribers = 10,000
Average earning per subscriber = $5
Total subscription earnings = $50,000
Gross Income = $100,000 + $50,000 = $150,000
Estimated Expenses = $25,000
Net Income = 150,000 – 25,000 = $125,000

16. STRATEGY
• TARGET MARKET- the larger public
• Customers – the larger public
• Collaborators – brokers
• Company - Paypal, Paytm
• Competitors – none
• Context – attract the customer with the free services, get
them habitualized and increase the charges as they go
premium.

17. VALUE PROPOSITION
•CUSTOMERVALUE – extremely high
- all the initial profits shall
come from transactions.
•COLLABORATORVALUE – high
- shall provide the
share market advice.
•COMPANYVALUE – medium
- shall provide online
transaction services.

18. TACTICS
• Use social media for free advertising
• Lure in brokers by providing contact
with a much larger demographic than
their usual.
• Increase the trust by a rating system of
the brokers
• Contact various firms via E-mail/
Footwork to get them involved.

19. PRODUCT
A trustworthy communication platform that shall
serve both investors and brokers equivocally.
A Universally available app which remains free if
used at the scale provided and does not have a
time limit for free use, but if required, can provide
more services on subscription basis.

20. SERVICES:
•Trustworthy platform that provides secure
transactions and proper advice about the
share market to the customers according to
their needs.
•Provides brokers, proper contact with a
larger. demographic and also a medium of
advertisement.

22. BRAND
Tagline:
‘Your investment won’t go broke, because we
don’t choke!’
BrandValues:
Innovation, mutual trust and communication,
Efficiency, Simplicity,Transparency,
Versatility andAffluency.
Hello, Mr. Brand

23. PRICE
• The app comes in 5 versions
with increasing prices:
FREE
BRONZE-$3
SILVER-$8
GOLD-$15
PLATINUM-$25

24. INCENTIVES
• Trustworthy platform that provides secure
transactions and proper advice about the
share market to the customers according to
their needs.
• Provides brokers, proper contact with a
larger demographic and also a medium of
advertisement.

25. COMMUNICATION
■ Via social media sites.
■ Setting up a broker communication
network with the help of ratings and using
that for advertisement.
■ By Word of mouth.

26. DISTRIBUTION
• Google Play Store
• AppleApp Market
• Windows Store
• RecommendedWebsites
• Amazon Stores

27. IMPLEMENTATION
– Hire App Developers to create a user-friendly
interface
– Communicate with IT experts to avail the service
of cloud computing
– Contact brokers individually or through their
firms and familiarize them with the app

28. IMPLEMENTATION
 Present the app to the customers via
advertisements.
 Initially, provide good ratings to brokers who are
employees of known firms. As the network grows,
let the customer reviews take over.
 Increase the amount of the cloud space according
to the rate of growth .

29. IT experts who deal with cloud
computing exclusively.
Fee for the cloud space.
A call center for problems regarding
the app.

30. SCHEDULE
 Design of the App – 6 weeks
 Communicating with firms and
brokers- 3 months
 Setting up cloud space-1 month
 Pre-Launch advertisement of the
App – 1 month.
 Launch Week- large scale
advertisement
 Initial growth of network- 6
months
 Monitoring growth and changing
according to needs and the
scale.

33. Disclaimer
This presentation was created by
SAHIB KAUR during a marketing
management internship, under the
guidance of Professor Sameer
Mathur, IIM Lucknow.