Is Big Data the new Knowledge Management (KM)?
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Keynote ICKSE 2018: In the past six years, there has been an eight-fold increase in Google searches for the term “Big Data.” Clearly, there is considerable interest in the term; however, is Big Data helping executives make better decisions? Does Big Data empower, liberate, or overwhelm decision makers? After briefly tracing the roots of this new domain, John shared case studies of Big Data in action through the lens of knowledge management. This thought-provoking and rather critical exploration was designed to encourage researchers to rethink if Big Data should be in their knowledge management research agenda.
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Is Big Data the new Knowledge Management (KM)?
- 4. www.johngirard.net john@johngirard.net4 John P. Girard, PhD Big Data is Everywhere Is Big Data New? www.google.com/trends/ Teradata, 1991 (Osco Drug) 2 March 2018
- 5. www.johngirard.net john@johngirard.net5 John P. Girard, PhD www.tinyurl.com/GirardBD Prairie Business Magazine, 7(1) - 2008 Is data mining synonymous with Big Data? No. Big Data is the data set (or asset). Data mining is the process (or handler). Big Data = KM by another name? www.google.com/trends/ 2 March 2018
- 6. www.johngirard.net john@johngirard.net6 John P. Girard, PhD AI = KM by another name? www.google.com/trends/ 2 March 2018 The History of Big Data Information Overload Information overload occurs when the amount of input to a system exceeds its processing capacity. (Speier et al, 1999) Information Overload Information overload is that state in which available, and potentially useful, information is a hindrance rather than a help. (Bawden, 2001) Personal Information Overload A perception on the part of the individual (or observers of that person) that the flow of information associated with work tasks is greater than can be managed effectively. (Wilson, 2001) Organizational Information Overload A situation in which the extent of perceived information overload is sufficiently widespread within an organization as to reduce the overall effectiveness of management operations.(Wilson, 2001)
- 7. www.johngirard.net john@johngirard.net7 John P. Girard, PhD Overload is not new! The Roman Philosopher Seneca worried about information overload nearly 2,000 years before it was cool. “What is the point of having countless books and libraries whose titles the owner could scarcely read through in a whole lifetime?” he wondered. Michael Grunwald @MikeGrunwald Aug. 28, 2014 The History of Big Data 2/3 of managers complained of Information overload (KPMG, 2000) 38% of the surveyed managers waste a substantial amount of time locating information (Wilson, 2001) Managers “dwell on information that is entertaining but not informative, or easily available but not of high quality” (Linden, 2001) 43% of the managers delayed decisions because of too much information. (Wilson, 2001) The total accumulated codified database of the world, which includes all books and all electronic files, doubles every seven years and some predict this will double twice a day by 2010 (Bontis, 2000). What we knew:
- 8. www.johngirard.net john@johngirard.net8 John P. Girard, PhD KM 1.0 Knowledge Information Data Information to Knowledge • Compare • Consequences • Connects • Conversation Data to Information • Context • Categorize • Calculate • Correct • Condense KM 2.0 Ikujiro Nonaka Sociali zation Externa lization Interna lization Comb ination TACIT EXPLICIT EXPLICIT TACIT
- 9. www.johngirard.net john@johngirard.net9 John P. Girard, PhD Seek Wisdom Seek wisdom, not knowledge. Knowledge is of the past, wisdom is of the future. ~ Lumbee Proverb The Lumbee Tribe of North Carolina is a state recognized tribe of approximately 55,000 enrolled members, most of them living in Robeson and the adjacent counties in southeastern North Carolina. The Cognitive Hierarchy Knowledge Information Data Ackoff’s Apex Wisdom Understanding Knowledge Seek Wisdom not Knowledge (KM 2.5?) Wisdom: The collective and individual experiences of applying knowledge to the solution of problems (p. 373). 10 Years
- 10. www.johngirard.net john@johngirard.net10 John P. Girard, PhD The 5 Dimensions of Knowledge & Innovation Young, R. (2018). Towards knowledge asset management. In J. P. Girard & J. L. Girard (Eds.), Knowledge management matters: Words of wisdom from leading practitioners (151-164). Macon, GA: Sagology. Big Data – Some Definitions A term coined to reflect very large and very complex data sets. (Sultanow & Chircu, 2015) Big data is a term for any collection of large and complex data sets that it becomes difficult to process. (Gordon, 2015) Data set that is beyond the capacity of relational database applications. (Joseph, 2015) Term for a collection of large and complex data sets that it becomes difficult to process with traditional tools. (Klepac & Berg, 2015) Large Complex Difficult Strategic Data-based Wisdom in the Big Data Era
- 11. www.johngirard.net john@johngirard.net11 John P. Girard, PhD Complex: A Definition Large Complex Difficult “a group of obviously related units of which the degree and nature of the relationship is imperfectly known” Size (and growth) Matters https://www.domo.com/learn/data-never-sleeps-5 2011 2017
- 12. www.johngirard.net john@johngirard.net12 John P. Girard, PhD The Three Eras of Knowledge Management Dixon, N.M. (2018). The three eras of knowledge management. In J. P. Girard & J. L. Girard (Eds.), Knowledge management matters: Words of wisdom from leading practitioners (19-47). Macon, GA: Sagology A more recent example www.youtube.com/watch?v=SiFPjUTw_qM
- 13. www.johngirard.net john@johngirard.net13 John P. Girard, PhD Big Data Can Provide Decision Support Slamtracker's Keys to the Match mines over 8 years of Grand Slam Tennis data (~41 million data points) to determine patterns and style. Prior to each match, the system runs an analysis of both competitors’ to determine what the data indicates each player must do to do well in the match. Big Data Can Provide Decision Support
- 15. www.johngirard.net john@johngirard.net15 John P. Girard, PhD Big Data What do we know about Big Data? Big Data is Global and Multidisciplinary www.google.com/trends/ 2 March 2018 6 Tunisia 32 7 Sri Lanka 29 7 Taiwan 29 9 UAE 24 9 Ireland 24 9 Netherlands 24 10 USA 23 10 Malaysia 23 10 South Africa 23
- 17. www.johngirard.net john@johngirard.net17 John P. Girard, PhD Did Google get is wrong? Knowledge Management and Big Data Rhem, Anthony J. (2018). Knowledge management and big data. In J. P. Girard & J. L. Girard (Eds.), Knowledge management matters: Words of wisdom from leading practitioners (129-150). Macon, GA: Sagology.
- 18. www.johngirard.net john@johngirard.net18 John P. Girard, PhD What did happen? https://www.linkedin.com/pulse/whatever-happened-knowledge-management-tom-davenport What did happen? https://www.linkedin.com/pulse/whatever-happened-knowledge-management-tom-davenport KM never incorporated knowledge derived from data and analytics. I tried to get my knowledge management friends to incorporate analytical insights into their worlds, but most had an antipathy to that topic. It seems that in this world you either like text or you like numbers, and few people like both. I shifted into focusing on analytics and Big Data, but few of the KM crowd joined me.