CRM and eMarketing- the Targeted Marketing Dream to Create More Qualified Leads...

1. CRM + E-marketing = Targeted Results Why E-marketing and CRM are more effective when used together

2. Dan Ogdon VP of Marketing Swiftpage Duncan Wood CRM Product Manager Sage UK Who?

3. Overview CRM at its core E-marketing at its core Why E-marketing needs CRM? Why CRM needs E-marketing? Why integrated E-marketing is a better experience?

4. CRM at its coreRelationships CRM at its core is a device to assist companies with insight into how they relate to their customers

5. CRM at its coreInsight CRM is not contact management CRM delivers deep insight into each relationship as it pertains to the overall business

6. CRM at its coreBusiness Process CRM points the user in the right direction allowing them to focus on their business

9. Why E-Marketing needs CRMRich Personalisation Merge database information to make it feel completely tailored to the recipient

10. Why E-Marketing needs CRMSuccess measurement CRM is more than contact management – e-marketing adds to the overall story told within CRM

11. Why E-Marketing needs CRMData access Sage’s CRM applications are integrated into Sage’s ERP and Accounting Products – more data more relevancy

12. Why CRM needs E-MarketingData is Data until you do something with it Give the user a reason to think.. “So if I enter this.. Then what happens?” Suddenly they see the benefit of “accurate and timely data”

13. Why CRM needs E-MarketingFull Circle Automation CRM is static unless it is fed and driven by information CRM pushes information to e-marketing and e-marketing feeds data into CRM to make it more intelligent

14. Why CRM needs E-MarketingMarketing drives Sales Engagement E-marketing results inform the Sales about the customer If the next step is to call a hot prospect as a result of E-Marketing marketing messages then Sales are happy

15. Why CRM needs E-MarketingData Freshness Opt out Correct bad information Product interest - surveys

16. Why Integrated is BetterData is in One Place Don’t have 2 systems

17. Why Integrated is BetterAutomation Data drives Marketing activities As the data in the CRM changes, so does a target group As E-Marketing interaction occurs - CRM is informed

18. Why Integrated is BetterThe data is the data No sync time Enables a quick response – change your message on the fly

19. Why Integrated is BetterResults alter the Sales Experience E-marketing activity feeds sales automation activity which feeds E-marketing activity Cycle continues to qualify and ultimately close More informed More efficient More confident

20. Why Integrated is BetterHistory Put the R back in CRM Its about Relationships.. E-Marketing is part of that

21. Why Integrated is BetterIt’s where you live.. What happened lives where you live CRM

22. Question and Answer