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Don	
  McDaniel	
  
The	
  Coming	
  Industrializa4on	
  In	
  Healthcare:	
  A	
  360°	
  View	
  
Hypothesis:	
  
The	
  US	
  Healthcare	
  business	
  is	
  	
  
Pre-­‐Industrial	
  and	
  will	
  be	
  disrupted.	
  
Revenue	
  redistribu4on	
  will	
  be	
  the	
  
catalyst.	
  
	
  
Pre-­‐Industrial	
  Symptoms	
  
  High	
  Degree	
  of	
  Variability	
  
  Lack	
  of	
  Transparency	
  –	
  lots	
  of	
  informa:on	
  asymmetries	
  
  Opportunis:c	
  Innova:on	
  
  Limited	
  Division	
  of	
  Labor	
  
  Marginal	
  Quality	
  
  Health	
  Status	
  Inequality	
  
How	
  we	
  got	
  here	
  -­‐	
  IMHO	
  
  The	
  “Great	
  Society”	
  created	
  “Great	
  Gaming”	
  
  Fee-­‐for-­‐Service	
  has	
  driven	
  a	
  volume	
  mentality	
  	
  
  Third	
  Party	
  Insurance	
  and	
  a	
  lack	
  of	
  consumer	
  sovereignty	
  have	
  kept	
  the	
  
watchdog	
  at	
  bay	
  
  “Fourth-­‐Party”	
  	
  -­‐	
  Employers	
  have	
  been	
  complicit	
  —	
  “Out	
  to	
  Lunch?”	
  
  Government’s	
  growing	
  role—Provider,	
  purchaser,	
  payer,	
  regulator,	
  
educator,	
  trainer,	
  insurer—has	
  created	
  a	
  feeding	
  frenzy	
  without	
  accountability	
  
Industrializa4on	
  
  The	
  extensive	
  reorganiza:on	
  of	
  an	
  economy	
  –	
  in	
  every	
  sector	
  
  Investment	
  gets	
  redirected	
  (therapeu:cs	
  vs	
  diagnos:cs)	
  
and	
  efficiency	
  drives	
  growth	
  –	
  the	
  $1T	
  arbitrage	
  opportunity	
  
  The	
  supply-­‐side	
  will	
  have	
  less	
  influence	
  on	
  demand	
  
Don’t	
  Confuse	
  Industrializa4on	
  with	
  Protec4onism	
  
It’s	
  NOT	
  
  Consolida:on	
  to	
  drive	
  prices	
  or	
  control	
  access	
  
  Ins:tu:ng	
  cookie	
  cuYer	
  medicine	
  
  A	
  mechanism	
  to	
  force	
  physicians	
  to	
  the	
  
employment	
  of	
  hospitals	
  
  An	
  inhibitor	
  to	
  Innova:on	
  
Intractable	
  Problems	
  
Demography	
  
Economics	
  
Technology	
  
Societal	
  
17.2%	
   17.6%	
   17.6%	
   17.7%	
   17.8%	
   17.9%	
   18.1%	
   18.4%	
   18.7%	
   19.0%	
   19.3%	
  
PROBLEM	
  #1	
  -­‐	
  Health	
  Expenditures	
  as	
  a	
  Percentage	
  of	
  GDP	
  
NHE	
  as	
  a	
  Share	
  of	
  GDP:	
  
SOURCE:	
  Kaiser	
  Family	
  Founda7on	
  calcula7ons	
  using	
  NHE	
  data	
  from	
  Centers	
  for	
  Medicare	
  and	
  Medicaid	
  Services,	
  Office	
  of	
  the	
  Actuary,	
  Na7onal	
  Health	
  Sta7s7cs	
  Group,	
  
at	
  hFp://www.cms.hhs.gov/Na7onalHealthExpendData/	
  (see	
  Projected;	
  NHE	
  Historical	
  and	
  projec7ons,	
  1965-­‐2023,	
  file	
  nhe65-­‐23.zip).	
  	
  	
  
$2,895	
  	
  $3,057	
  	
  $3,207	
  	
  $3,386	
  	
  
$3,579	
  	
  
$3,797	
  	
  
$4,042	
  	
  
$4,307	
  	
  
$4,578	
  	
  
$4,862	
  	
  
$5,159	
  	
  
$0	
  	
  
$1,000	
  	
  
$2,000	
  	
  
$3,000	
  	
  
$4,000	
  	
  
$5,000	
  	
  
$6,000	
  	
  
2013	
   2014	
   2015	
   2016	
   2017	
   2018	
   2019	
   2020	
   2021	
   2022	
   2023	
  
Is	
  the	
  Juice	
  Worth	
  the	
  Squeeze?	
  
PROBLEM	
  #2:	
  Consumerism	
  is	
  Coming!	
  
	
  
	
  
SOURCE:	
  	
  Kaiser/HRET	
  Survey	
  of	
  Employer-­‐Sponsored	
  Health	
  Benefits,	
  1999-­‐2014.	
  	
  Bureau	
  of	
  Labor	
  Sta7s7cs,	
  Consumer	
  Price	
  Index,	
  U.S.	
  City	
  Average	
  of	
  Annual	
  Infla7on	
  (April	
  to	
  April),	
  1999-­‐2014;	
  Bureau	
  of	
  Labor	
  
Sta7s7cs,	
  Seasonally	
  Adjusted	
  Data	
  from	
  the	
  Current	
  Employment	
  Sta7s7cs	
  Survey,	
  1999-­‐2014	
  (April	
  to	
  April).	
  	
  
AND	
  
131%	
  
191%	
  
72%	
  
127%	
  
212%	
  
17%	
  
38%	
  
54%	
  
13%	
   28%	
  
43%	
  
0%	
  
50%	
  
100%	
  
150%	
  
200%	
  
250%	
  
1999	
   2000	
   2001	
   2002	
   2003	
   2004	
   2005	
   2006	
   2007	
   2008	
   2009	
   2010	
   2011	
   2012	
   2013	
   2014	
  
Health	
  Insurance	
  Premiums	
  
Workers'	
  Contribu4on	
  to	
  Premiums	
  
Workers'	
  Earnings	
  
Overall	
  Infla4on	
  
Rapidly	
  Increasing	
  High	
  Deduc4bles	
  
4%	
  
5%	
  
8%*	
   8%	
  
13%*	
  
17%*	
  
19%	
  
20%	
   20%	
  
0%	
  
5%	
  
10%	
  
15%	
  
20%	
  
25%	
  
2006	
   2007	
   2008	
   2009	
   2010	
   2011	
   2012	
   2013	
   2014	
  
*	
  Es7mate	
  is	
  sta7s7cally	
  different	
  from	
  es7mate	
  for	
  the	
  previous	
  year	
  shown	
  (p<.05).	
  	
  SOURCE:	
  	
  Kaiser/HRET	
  Survey	
  of	
  Employer-­‐Sponsored	
  Health	
  Benefits,	
  2006-­‐2014.	
  
AND	
  
We	
  aren’t	
  good	
  healthcare	
  consumers	
  
Problem	
  #3:	
  The	
  En4tlements	
  are	
  Under-­‐Water	
  
Source: Avalere Health analysis of American Hospital Association Annual Survey data, 2013, for community hospitals.
(1) Includes Medicare Disproportionate Share payments.
(2) Includes Medicaid Disproportionate Share payments.
Medicaid	
  Enrollment	
  and	
  Expenditures	
  
PROBLEM	
  #4:	
  The	
  Demographic	
  Tsunami	
  
In	
  1950,	
  
people	
  65	
  
and	
  older	
  
represented	
  
8.1%	
  of	
  the	
  
total	
  U.S.	
  
popula:on.	
  
By	
  2050	
  the	
  
percentage	
  is	
  
projected	
  to	
  
reach	
  
20.2%.	
  
Problem	
  #5:	
  US	
  Health	
  System	
  is	
  Not	
  Safe	
  
Face	
  the	
  Brutal	
  Facts	
  
1	
  in	
  25	
  
hospital	
  
pa7ents	
  
has	
  at	
  
least	
  one	
  
healthcare-­‐
associated	
  
infec7on	
  
Yearly	
  
210K	
  –	
  
440K	
  
hospital	
  
pa7ents	
  suffer	
  
preventable	
  
harm	
  that	
  
contributes	
  to	
  
their	
  death.	
  
About	
  75K	
  
hospital	
  
pa7ents	
  with	
  
HAIs	
  died	
  
during	
  their	
  
hospitaliza7ons	
  
Over	
  2	
  
Million	
  
adverse	
  drug	
  
reac7ons	
  
(ADR)	
  
>100K	
  
Deaths	
  
yearly–	
  
4th	
  leading	
  
cause	
  of	
  
death	
  
	
  
Problem	
  #6:	
  Opera4ng	
  on	
  Razor-­‐thin	
  Margins	
  	
  
Hospitals	
  won’t	
  disrupt	
  themselves!	
  
Some	
  Bright	
  Spots	
  Emerging:	
  	
  
Evidence	
  of	
  Industrializa4on	
  
The	
  VBC	
  Lens	
  
The	
  Two	
  Canoes	
  Collided!	
  
Medicare	
  Funding	
  Chronic	
  Care?	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Prac44oner	
  
•	
  Perform	
  (and	
  bill	
  separately	
  for)	
  
	
  	
  	
  -­‐	
  Ini7al	
  Preven7ve	
  Physical	
  Exam	
  
	
  	
  	
  -­‐	
  Annual	
  Wellnesss	
  Visit	
  
	
  	
  	
  -­‐	
  Evalua7on	
  &	
  Management	
  Service	
  
•	
  Obtain	
  WriFen	
  consent	
  
Care	
  Plan	
  
(electronic)	
  
Updated	
  at	
  
least	
  annually)	
  
Care	
  Team	
  
(licensed	
  clinical	
  
Staff	
  and	
  
Prac77oner)	
  
Other	
  
Providers	
  
Medicare	
  
Administra4ve	
  
Contractor	
  
•	
  	
  Coordinate	
  referrals	
  
•	
  	
  Iden7fy	
  appropriate	
  providers	
  
•	
  	
  Capable	
  of	
  sharing	
  electronic	
  care	
  plan	
  and	
  electronic	
  	
  
	
  	
  	
  	
  	
  summary	
  care	
  record	
  
•	
  	
  Medica7on	
  reconcilia7on	
  
•	
  	
  Communicate	
  to/from	
  community-­‐based	
  providers	
  Payment	
  =	
  80%	
  
Applicable	
  fee	
  schedule	
  rate	
  
Step-­‐by-­‐Step	
  
Chronic	
  Care	
  Management*	
  
Cer4fied	
  EHR	
  
•	
  Generate	
  
	
  	
  	
  -­‐	
  Demographics	
  
	
  	
  	
  -­‐	
  Medica7on/Medica7on	
  Allergies	
  
•	
  Record	
  
	
  	
  	
  -­‐	
  Pa7ent	
  Consent	
  
	
  	
  	
  -­‐	
  Delivery	
  of	
  Care	
  Plan	
  
	
  	
  	
  -­‐	
  Communica7on	
  to/from	
  home	
  	
  
	
  	
  	
  	
  	
  &	
  community-­‐based	
  providers	
  
•	
  Obtain	
  WriFen	
  consent	
  
Copy	
  
(paper	
  or	
  
electronic)	
  
•	
  >20	
  minutes	
  CCM/month	
  
•	
  24/7	
  access	
  for	
  urgent	
  needs	
  
•	
  Telephone	
  and	
  
	
  	
  	
  	
  asynchronous	
  consulta7on	
  
•	
  Post-­‐discharge	
  TCM	
  
•	
  ER	
  follow-­‐up	
  
Co-­‐Payment	
  
20%	
  of	
  applicable	
  fee	
  schedule	
  rate	
  
(Medicare	
  Supplemental)	
   Beneficiary	
  
Bill	
  CCM	
  Code	
  
99490	
  Monthly	
  
©2015	
  Pershing	
  Yoakley	
  and	
  Associates,	
  PC.	
  
*This	
  infographic	
  does	
  not	
  cons7tute	
  legal	
  advise.	
  It	
  is	
  offered	
  for	
  illustra7ve	
  purposes	
  only.	
  Revised	
  March	
  2015	
  For	
  more	
  informa7on,	
  contact	
  Mar7e	
  Ross	
  (mross@pyapc.com)	
  or	
  Lori	
  Foley	
  (lfoley@pyapc.com)	
  
Employers:	
  Part	
  of	
  the	
  problem	
  or	
  solu4on?	
  
  Shihing	
  hires	
  to	
  
where	
  they	
  receive	
  
the	
  greatest	
  HC	
  
value	
  
  Paradigm	
  shih	
  “HC	
  
as	
  a	
  benefit	
  	
  to	
  HC	
  as	
  
a	
  cost	
  driver”	
  
  Recognize	
  the	
  power	
  of	
  
voluntary	
  transparency	
  
  Built	
  2nd	
  opinion	
  
program–findings	
  were	
  
startling	
  
  Built	
  COE	
  for	
  joints	
  
and	
  CV	
  
  Savings?	
  Outcomes?	
  
  Alarmed	
  @	
  variability	
  
in	
  cost	
  of	
  joints	
  
  Built	
  reference	
  
pricing	
  program	
  
  Drama:c	
  reduc:on	
  in	
  
prices	
  for	
  joints	
  
Supply-­‐induced	
  Demand?	
  
Walmart	
  discovered	
  most	
  expensive	
  pa:ents	
  were	
  transplants	
  
  Began	
  to	
  offer	
  to	
  pay	
  to	
  send	
  the	
  pa:ent	
  and	
  a	
  caregiver	
  to	
  the	
  
Mayo	
  Clinic	
  or	
  other	
  hand-­‐selected	
  ins:tu:ons	
  for	
  a	
  second	
  opinion	
  
and	
  —	
  if	
  the	
  employee	
  chose	
  —	
  treatment	
  
  Found	
  that	
  40%	
  of	
  the	
  transplants	
  recommended	
  to	
  the	
  employees	
  
were	
  unnecessary	
  
  In	
  those	
  cases,	
  experienced	
  transplant	
  physicians	
  and	
  specialists	
  
recommended	
  other,	
  far	
  less	
  invasive	
  and	
  less	
  painful	
  treatments.	
  
Source:	
  hFp://healthaffairs.org/blog/2014/04/02/the-­‐payment-­‐reform-­‐landscape-­‐price-­‐transparency/	
  
CalPERS	
  decided	
  to	
  cap	
  payments	
  for	
  knee	
  and	
  hip	
  replacement	
  surgeries	
  at	
  $30,000	
  for	
  its	
  Anthem	
  Blue	
  Cross	
  
members	
  because	
  the	
  pension	
  fund	
  was	
  paying	
  anywhere	
  between	
  $15,000	
  and	
  $110,000	
  for	
  such	
  procedures.	
  
  The	
  average	
  price	
  for	
  the	
  knee	
  and	
  hip	
  replacements	
  at	
  higher-­‐priced	
  hospitals	
  in	
  the	
  state	
  decreased	
  by	
  37%.	
  
  In	
  addi7on,	
  the	
  use	
  of	
  preferred	
  hospitals	
  among	
  CalPERS	
  members	
  increased	
  by	
  21%	
  between	
  2010	
  and	
  2012.	
  
Pricing	
  Power	
  
Disrup4ve	
  Delivery	
  –	
  Top	
  of	
  License	
  
Site	
   Pharmacy	
   Medical	
   Total	
  
MinuteClinic	
   $28	
   $75	
   $104	
  
ED	
   $27	
   $356	
   $383	
  
Physician’s	
  Office	
   $32	
   $127	
   $159	
  
Urgent	
  care	
  facility	
   $30	
   $124	
   $154	
  
Source:	
  hFp://content.healthaffairs.org/content/27/5/1283/T1.expansion.html	
  
The	
  Original	
  Focused	
  Factory?	
  
  Founded	
  in	
  1945,	
  Shouldice	
  Hospital	
  is	
  the	
  world’s	
  leading	
  center	
  of	
  excellence	
  in	
  abdominal	
  wall	
  hernia	
  repair.	
  	
  
  Designed	
  exclusively	
  to	
  meet	
  the	
  needs	
  of	
  hernia	
  pa:ents,	
  Shouldice	
  is	
  a	
  fully	
  licensed,	
  89-­‐bed	
  surgical	
  hospital.	
  	
  
  Specially	
  trained	
  surgical	
  teams	
  perform	
  over	
  7,000	
  hernia	
  repairs	
  every	
  year	
  
  Most	
  general	
  surgeons	
  will	
  repair	
  20	
  to	
  30	
  hernias	
  in	
  a	
  year.	
  Shouldice	
  surgeons	
  average	
  over	
  700	
  cases	
  a	
  year	
  
“The	
  Henry	
  Ford	
  of	
  Hearts”	
  
Distributed	
  Diagnos4cs	
  
Radiofrequency	
  
wireless-­‐enabled	
  devices	
  
Diagnoses	
  asymptoma:c	
  
atrial	
  fibrilla:on	
  same-­‐day	
  
Study	
  found	
  that	
  follow-­‐up	
  
on	
  the	
  network	
  was	
  
associated	
  with	
  a	
  50%	
  
rela:ve	
  reduc:on	
  
in	
  the	
  risk	
  of	
  death	
  
Implica4ons	
  for	
  Post-­‐Industrial	
  Ac4ons	
  
  Desperately	
  need	
  Business	
  Model	
  transforma:on	
  
  Entrepreneurs	
  are	
  important—Physician	
  entrepreneurs	
  are	
  REALLY	
  important	
  
  Embrace	
  Transparency	
  and	
  Drive	
  Communica:on	
  	
  
  Payment	
  models	
  so	
  Cri:cal	
  -­‐	
  Wake	
  up	
  employers	
  and	
  Payers!	
  
  Get	
  capital	
  into	
  the	
  hands	
  of	
  entrepreneurs	
  	
  
  Never	
  been	
  a	
  beYer	
  :me	
  to	
  “Do	
  Good	
  and	
  Do	
  Well”	
  
Contact:	
  
	
  
Sage	
  Growth	
  Partners	
  
3500	
  Boston	
  Street,	
  Suite	
  435	
  
Bal:more,	
  Maryland	
  21224	
  
410.534.1161	
  

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The Coming Industrialization in Healthcare: a 360° View

  • 1. Don  McDaniel   The  Coming  Industrializa4on  In  Healthcare:  A  360°  View  
  • 2. Hypothesis:   The  US  Healthcare  business  is     Pre-­‐Industrial  and  will  be  disrupted.   Revenue  redistribu4on  will  be  the   catalyst.    
  • 3. Pre-­‐Industrial  Symptoms     High  Degree  of  Variability     Lack  of  Transparency  –  lots  of  informa:on  asymmetries     Opportunis:c  Innova:on     Limited  Division  of  Labor     Marginal  Quality     Health  Status  Inequality  
  • 4. How  we  got  here  -­‐  IMHO     The  “Great  Society”  created  “Great  Gaming”     Fee-­‐for-­‐Service  has  driven  a  volume  mentality       Third  Party  Insurance  and  a  lack  of  consumer  sovereignty  have  kept  the   watchdog  at  bay     “Fourth-­‐Party”    -­‐  Employers  have  been  complicit  —  “Out  to  Lunch?”     Government’s  growing  role—Provider,  purchaser,  payer,  regulator,   educator,  trainer,  insurer—has  created  a  feeding  frenzy  without  accountability  
  • 5. Industrializa4on     The  extensive  reorganiza:on  of  an  economy  –  in  every  sector     Investment  gets  redirected  (therapeu:cs  vs  diagnos:cs)   and  efficiency  drives  growth  –  the  $1T  arbitrage  opportunity     The  supply-­‐side  will  have  less  influence  on  demand  
  • 6. Don’t  Confuse  Industrializa4on  with  Protec4onism   It’s  NOT     Consolida:on  to  drive  prices  or  control  access     Ins:tu:ng  cookie  cuYer  medicine     A  mechanism  to  force  physicians  to  the   employment  of  hospitals     An  inhibitor  to  Innova:on  
  • 7. Intractable  Problems   Demography   Economics   Technology   Societal  
  • 8. 17.2%   17.6%   17.6%   17.7%   17.8%   17.9%   18.1%   18.4%   18.7%   19.0%   19.3%   PROBLEM  #1  -­‐  Health  Expenditures  as  a  Percentage  of  GDP   NHE  as  a  Share  of  GDP:   SOURCE:  Kaiser  Family  Founda7on  calcula7ons  using  NHE  data  from  Centers  for  Medicare  and  Medicaid  Services,  Office  of  the  Actuary,  Na7onal  Health  Sta7s7cs  Group,   at  hFp://www.cms.hhs.gov/Na7onalHealthExpendData/  (see  Projected;  NHE  Historical  and  projec7ons,  1965-­‐2023,  file  nhe65-­‐23.zip).       $2,895    $3,057    $3,207    $3,386     $3,579     $3,797     $4,042     $4,307     $4,578     $4,862     $5,159     $0     $1,000     $2,000     $3,000     $4,000     $5,000     $6,000     2013   2014   2015   2016   2017   2018   2019   2020   2021   2022   2023  
  • 9. Is  the  Juice  Worth  the  Squeeze?  
  • 10. PROBLEM  #2:  Consumerism  is  Coming!       SOURCE:    Kaiser/HRET  Survey  of  Employer-­‐Sponsored  Health  Benefits,  1999-­‐2014.    Bureau  of  Labor  Sta7s7cs,  Consumer  Price  Index,  U.S.  City  Average  of  Annual  Infla7on  (April  to  April),  1999-­‐2014;  Bureau  of  Labor   Sta7s7cs,  Seasonally  Adjusted  Data  from  the  Current  Employment  Sta7s7cs  Survey,  1999-­‐2014  (April  to  April).     AND   131%   191%   72%   127%   212%   17%   38%   54%   13%   28%   43%   0%   50%   100%   150%   200%   250%   1999   2000   2001   2002   2003   2004   2005   2006   2007   2008   2009   2010   2011   2012   2013   2014   Health  Insurance  Premiums   Workers'  Contribu4on  to  Premiums   Workers'  Earnings   Overall  Infla4on  
  • 11. Rapidly  Increasing  High  Deduc4bles   4%   5%   8%*   8%   13%*   17%*   19%   20%   20%   0%   5%   10%   15%   20%   25%   2006   2007   2008   2009   2010   2011   2012   2013   2014   *  Es7mate  is  sta7s7cally  different  from  es7mate  for  the  previous  year  shown  (p<.05).    SOURCE:    Kaiser/HRET  Survey  of  Employer-­‐Sponsored  Health  Benefits,  2006-­‐2014.   AND  
  • 12. We  aren’t  good  healthcare  consumers  
  • 13. Problem  #3:  The  En4tlements  are  Under-­‐Water   Source: Avalere Health analysis of American Hospital Association Annual Survey data, 2013, for community hospitals. (1) Includes Medicare Disproportionate Share payments. (2) Includes Medicaid Disproportionate Share payments.
  • 14. Medicaid  Enrollment  and  Expenditures  
  • 15. PROBLEM  #4:  The  Demographic  Tsunami   In  1950,   people  65   and  older   represented   8.1%  of  the   total  U.S.   popula:on.   By  2050  the   percentage  is   projected  to   reach   20.2%.  
  • 16. Problem  #5:  US  Health  System  is  Not  Safe  
  • 17. Face  the  Brutal  Facts   1  in  25   hospital   pa7ents   has  at   least  one   healthcare-­‐ associated   infec7on   Yearly   210K  –   440K   hospital   pa7ents  suffer   preventable   harm  that   contributes  to   their  death.   About  75K   hospital   pa7ents  with   HAIs  died   during  their   hospitaliza7ons   Over  2   Million   adverse  drug   reac7ons   (ADR)   >100K   Deaths   yearly–   4th  leading   cause  of   death    
  • 18. Problem  #6:  Opera4ng  on  Razor-­‐thin  Margins    
  • 19. Hospitals  won’t  disrupt  themselves!  
  • 20. Some  Bright  Spots  Emerging:     Evidence  of  Industrializa4on  
  • 22. The  Two  Canoes  Collided!  
  • 23. Medicare  Funding  Chronic  Care?                                              Prac44oner   •  Perform  (and  bill  separately  for)        -­‐  Ini7al  Preven7ve  Physical  Exam        -­‐  Annual  Wellnesss  Visit        -­‐  Evalua7on  &  Management  Service   •  Obtain  WriFen  consent   Care  Plan   (electronic)   Updated  at   least  annually)   Care  Team   (licensed  clinical   Staff  and   Prac77oner)   Other   Providers   Medicare   Administra4ve   Contractor   •    Coordinate  referrals   •    Iden7fy  appropriate  providers   •    Capable  of  sharing  electronic  care  plan  and  electronic              summary  care  record   •    Medica7on  reconcilia7on   •    Communicate  to/from  community-­‐based  providers  Payment  =  80%   Applicable  fee  schedule  rate   Step-­‐by-­‐Step   Chronic  Care  Management*   Cer4fied  EHR   •  Generate        -­‐  Demographics        -­‐  Medica7on/Medica7on  Allergies   •  Record        -­‐  Pa7ent  Consent        -­‐  Delivery  of  Care  Plan        -­‐  Communica7on  to/from  home              &  community-­‐based  providers   •  Obtain  WriFen  consent   Copy   (paper  or   electronic)   •  >20  minutes  CCM/month   •  24/7  access  for  urgent  needs   •  Telephone  and          asynchronous  consulta7on   •  Post-­‐discharge  TCM   •  ER  follow-­‐up   Co-­‐Payment   20%  of  applicable  fee  schedule  rate   (Medicare  Supplemental)   Beneficiary   Bill  CCM  Code   99490  Monthly   ©2015  Pershing  Yoakley  and  Associates,  PC.   *This  infographic  does  not  cons7tute  legal  advise.  It  is  offered  for  illustra7ve  purposes  only.  Revised  March  2015  For  more  informa7on,  contact  Mar7e  Ross  (mross@pyapc.com)  or  Lori  Foley  (lfoley@pyapc.com)  
  • 24. Employers:  Part  of  the  problem  or  solu4on?     Shihing  hires  to   where  they  receive   the  greatest  HC   value     Paradigm  shih  “HC   as  a  benefit    to  HC  as   a  cost  driver”     Recognize  the  power  of   voluntary  transparency     Built  2nd  opinion   program–findings  were   startling     Built  COE  for  joints   and  CV     Savings?  Outcomes?     Alarmed  @  variability   in  cost  of  joints     Built  reference   pricing  program     Drama:c  reduc:on  in   prices  for  joints  
  • 25. Supply-­‐induced  Demand?   Walmart  discovered  most  expensive  pa:ents  were  transplants     Began  to  offer  to  pay  to  send  the  pa:ent  and  a  caregiver  to  the   Mayo  Clinic  or  other  hand-­‐selected  ins:tu:ons  for  a  second  opinion   and  —  if  the  employee  chose  —  treatment     Found  that  40%  of  the  transplants  recommended  to  the  employees   were  unnecessary     In  those  cases,  experienced  transplant  physicians  and  specialists   recommended  other,  far  less  invasive  and  less  painful  treatments.  
  • 26. Source:  hFp://healthaffairs.org/blog/2014/04/02/the-­‐payment-­‐reform-­‐landscape-­‐price-­‐transparency/   CalPERS  decided  to  cap  payments  for  knee  and  hip  replacement  surgeries  at  $30,000  for  its  Anthem  Blue  Cross   members  because  the  pension  fund  was  paying  anywhere  between  $15,000  and  $110,000  for  such  procedures.     The  average  price  for  the  knee  and  hip  replacements  at  higher-­‐priced  hospitals  in  the  state  decreased  by  37%.     In  addi7on,  the  use  of  preferred  hospitals  among  CalPERS  members  increased  by  21%  between  2010  and  2012.   Pricing  Power  
  • 27. Disrup4ve  Delivery  –  Top  of  License   Site   Pharmacy   Medical   Total   MinuteClinic   $28   $75   $104   ED   $27   $356   $383   Physician’s  Office   $32   $127   $159   Urgent  care  facility   $30   $124   $154   Source:  hFp://content.healthaffairs.org/content/27/5/1283/T1.expansion.html  
  • 28. The  Original  Focused  Factory?     Founded  in  1945,  Shouldice  Hospital  is  the  world’s  leading  center  of  excellence  in  abdominal  wall  hernia  repair.       Designed  exclusively  to  meet  the  needs  of  hernia  pa:ents,  Shouldice  is  a  fully  licensed,  89-­‐bed  surgical  hospital.       Specially  trained  surgical  teams  perform  over  7,000  hernia  repairs  every  year     Most  general  surgeons  will  repair  20  to  30  hernias  in  a  year.  Shouldice  surgeons  average  over  700  cases  a  year  
  • 29. “The  Henry  Ford  of  Hearts”  
  • 30. Distributed  Diagnos4cs   Radiofrequency   wireless-­‐enabled  devices   Diagnoses  asymptoma:c   atrial  fibrilla:on  same-­‐day   Study  found  that  follow-­‐up   on  the  network  was   associated  with  a  50%   rela:ve  reduc:on   in  the  risk  of  death  
  • 31. Implica4ons  for  Post-­‐Industrial  Ac4ons     Desperately  need  Business  Model  transforma:on     Entrepreneurs  are  important—Physician  entrepreneurs  are  REALLY  important     Embrace  Transparency  and  Drive  Communica:on       Payment  models  so  Cri:cal  -­‐  Wake  up  employers  and  Payers!     Get  capital  into  the  hands  of  entrepreneurs       Never  been  a  beYer  :me  to  “Do  Good  and  Do  Well”  
  • 32. Contact:     Sage  Growth  Partners   3500  Boston  Street,  Suite  435   Bal:more,  Maryland  21224   410.534.1161