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Brand Decisions
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Marketing Management, MBA(GENERAL) 1st sem
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Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
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Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
Strategic Brand Management Chapter 1
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ASAD ALI
prepared by Mariyam Qidwae, Mba student from Knipss Mgt Institute, Sultanpur.It focusses on CHANNELS;channels design its distribution etc.
Channel design and channel management decision
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Muskan Mariyam
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Deviprasad Goenka Management college of Media Studies http://www.dgmcms.org.in/ Subject:BRAND BUILDING Lesson : BRAND LEVERAGING Faculty Name: Vishal Desai
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Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product
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Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product
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Pricing of services
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Sarath Allapra
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very good presentation.
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The promotion mix
Nayemul Hasan Nayem
Department of Management- Market Positioning Why Positioning? What is Image Current Image Mirror Image Errors in Positioning Doubtful Positioning Positioning Strategies Competitor Positioning Attribute Positioning
Market positioning
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Product mix
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Byju Antony
This ppt highlights the nature, Scope ,importance and application of consumer behavior as a field of study.
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Channel Information Systems Purpose Information - Advantages Classification of Information Information Process Developing a Channel MIS Use of Information Sources of Data Competition Tracking Elements of a Channel Information System Channel Performance Evaluation IT System for Channels Intensive Distribution
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Generic Brand Repositioning Strategies 1. Image repositioning. 2. Product repositioning. 3. Intangible repositioning. 4. Tangible repositioning.
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MUHAMMAD HASRATH
advertisement management, the ways to measure the effectiveness of advertisment, pre and post testing of advertisement, concurrent testing of advertisement, advertisement and sales management, marketing management,
Measuring advertising and campaign effectiveness
Measuring advertising and campaign effectiveness
sksbatish
Professor Keller is right now conducting various studies that deliver techniques to assemble, measure, and oversee brand value. Textbooks written by him on those subjects course reading on those subjects, Strategic Brand Management, has been embraced at top business schools and leading firms around the globe and has been proclaimed as the "Bible of Branding." Consolidating the most recent industry thinking and improvements, this investigation of brands, brand value, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies. In this slides, you will get the synopsis of brand management. For details, please read the main book.
Strategic brand management by kevin lane keller
Strategic brand management by kevin lane keller
Mirza Md. Ileush
Marketing mix product
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“IMC is an attempt to coordinate various marketing and promotional activities to make marketing communication to target customers more efficient and effective.” “IMC insures that all forms of communication and messages are carefully linked together”
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra
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(20)
Brand Portfolio
Brand Portfolio
Brands & Brand Management
Brands & Brand Management
Pricing of services
Pricing of services
Models of consumer behaviour
Models of consumer behaviour
The promotion mix
The promotion mix
Market positioning
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Product mix
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Channels of distribution
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Channel Information Systems
Channel Information Systems
Branding decisions
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Strategic brand management by kevin lane keller
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