A comprehensive list of Offerings from Zoom Web Media

1. DIGITAL
MARKETING
Getting Online Success
We help companies with DIGITAL Marketing to get great DIGITAL Success

2. “We appreciate your consideration. We thank you for
considering us as your digital marketing partner"
We are a reputed global Digital Marketing Agency based in Houston, Texas, USA
with 2 more offshore offices in Australia and UK and 1 delivery centre in Kolkata,
India providing end-to-end Digital marketing solutions to Brands, SMBs, Local
Businesses and professional individuals.
In this presentation we have showcased some of the important points which can
provide you a great ROI through Digital Marketing channels and how we can add
value to your business & your end customers.
We believe in creating relationship with our customers. So looking forward to a
successful relationship ahead.
For further queries, please let us know and we will guide you for sure.
Thank you for believing in us

3. Why Zoom Web Media?
Zoom Web Media is one of the most reputed End-To-End Digital Marketing
agency in Kolkata, India. We are a global organisation with our services being
provided in Canada, USA, Australia, New Zealand, UK, etc. We don’t claim to
be the best or No. 1 but we claim to build relationships with our clients. Our
aim is to make clients happy and say good about us.
Quick Facts (Our USPs):
• Our Digital Marketing Mix approach
• Global Company
• More than 90% clients are international
• 100+ Team Members
• In Business from 2010
• Already served more than 1000+ clients
• Dedicated team members for each project
• Specialized teams for Digital Channels
• Google/Bing Certified Team Members

4. What is Digital Marketing?
Utilizing all possible online channels to reach the target audience on internet &
meeting specific business objectives can be defined as Digital Marketing.
Understanding Digital Marketing:
In this digital era majority of our target
audience spend most of time on internet.
The Smart Phone has given a huge push to
this trend. Earlier people used desktops
and Laptops only to be online but with
Smart phones people are always online
now. People read news online, spend time
on social media sites, searches for
products/services on search engines, make
researches and studies online, buys online
and etc. but the most important factor is
that people takes decision only after
making a research online. So internet is the
place where we find most of our audience
and we can target them promoting our
products/services to achieve our business
goals. Presence and branding on internet is
must for all business house, organisations,
individuals, etc.

5. End-To-End Digital Marketing Advantage
Design & Development
- Responsive website
- Mobile Application
- Content Management System (CMS)
- Content Positioning
- Call To Actions
Search Engine Marketing
- Search Engine Optimization (SEO)
- Pay Per Click (PPC)
- Keyword Analysis & Management
- Content Optimization
- Business Listings, Forums, Blogs, etc.
Social Media
- Social Profiles/Pages
- Social Media Optimization
- Customer Engagement
- Aggressive Marketing (Paid Ads)
- Profile Pics, Cover Images, Banners
Lead Generation
- Search Network Campaigns
- Display Network Campaigns
- Media Planning & Buying
- Social Media Paid Ads
- Conversion Page Optimization
- Landing Page Optimization
Content Marketing
- Creating Viral Content
- Video Marketing
- Image / Info-graphic Marketing
- E-Mail Marketing
-Blogging
- Documents/ PDFs
Branding
- Online Public Relation
- Social Engagement
- Reputation Management
- Digital Asset Creation
- Referral Marketing
ROI Analysis
- Traffic Tracking
- Conversion Tracking
- Analytics
-Phone Calls
-E-Mails
-Messages

6. Understanding The Digital World:
There are 3 ways to grow digitally:
 Organic: Low investment, time consuming but brings conversions in long run. Cost
of acquisition is very low in long-run and the market is huge.
Paid: Brings in immediate conversions but involves investment. Beneficial for both
short-term and long-term conversions.
Earned: Focusing on goodwill so that websites/people talk about you. Creates
branding and helps is reputation management. This brings referral conversions.

7. Business Goals (according to us)

8. Our Goals:

9. It is very important to understand the online scalability for any business. Every
business gets success online from 3 mediums:
Medium Description Note:
• Organic Medium Where it is needed to grow the base and it
leads to people knowing the business
organically on Search Engines, Social Media,
etc.
• Initial months are investment.
• Takes time to grow.
• Cost per lead is very low in
long-run.
• Paid Medium Where we spend money, get visitors and
convert them to sales. Paid Medium helps in
introducing the business to consumers which
helps in organic and brand growth.
• Quick to start
• Cost per lead is expensive
• Immediate conversions
• Brand Medium People search the brand or visit the website
directly, they share the business name with
their friends.
• It is difficult to create a position
but once created brings huge
value through referrals and
direct visits to the site.
3 Mediums of Success for any Business Online

10. Selecting The Right Target Group:

11. Selecting The Right Channel:

12. Major Strategies – Plans to Meet Online Business Goals
Putting Sales Channels
SEO, PPC, Re-Marketing, Social
Media, e-Mail Marketing, Media
Buying, Affiliate Marketing
Organic Growth
Optimizing the site in search
engines so that it ranks
organically
Making Website Buy
Worthy
Improve Usability, Security & Trust
Factor
Innovation
Cost Cut, Viral marketing, etc.

13. Channels of Focus for Your Business – Digital Mix Approach
SEO
• Parameters Check
• Keyword Analysis & On-Pages
• Content Optimization
• Content Adding & Marketing
• Website Traffic & Conversion Tracking
PPC
• Keyword Analysis
•Search Network Ads
• Display Network Ads
• Re-marketing
• Conversion Tracking
• Leads
Social Media
• Social Profile Creation/Optimization
• Social Engagement
• Facebook Paid Ads
• Re-marketing
• Conversion tracking & Optimization
• Leads
Conversation
• e-Mail Marketing
• Blog Commenting
• Forum Participation
• Replying to Social Media Reviews &
Postings

14. #1. Search Engine Optimization (SEO)
ACTIVITIES
Basics of SEO needs to be implemented and invest on right keywords, do a competitor analysis to see how
difficult it would be to penetrate the market. Separate strategies for short term and long term needs to
be built.
Main SEO activities are:
 Improve OR Set-Up - Web, Social, Mobile Infrastructure (the possible best). This is to improve the
trustworthiness of the site and make it user friendly.
 Make website SEO friendly (We do parameters check and implementation)
 Keyword analysis and selecting right group of keyword and the keyword to page assignment.
 Conversion Optimization - Working on the communication framework, what will convert better.
 Adding right signals like improving bounce rate, pages per view, social engagement etc.
 Website Traffic & Conversion Tracking - Putting all tracking in place (to the possible level)

15. #1.1. Organic Ranking on SERP – SEO Approach

16. #2. Pay Per Click (PPC)
Paid Ads: There are 3 types of paid ads possible, we can do all 3 to see the best returns. We can
start with paid ads on search engine and Social Media and then gradually develop contextual ads
on different websites.
1. Paid Ads on Search Engine: With paid ads on search engines we can target people
who are searching for the product/service. We can reach out to different search queries placed
by people.
2. Contextual Ads - Paid Ads on Different Websites: With this method we can
target people when they are reading some relevant websites.
3. Paid Ads on Social Media: This is the platform where we can target people based on
their profiles.

17. #2.1. Paid Ads on Search Engine

18. #2.2. Contextual Ads - Paid Ads on different websites:

19. #3. Social Media Marketing
Social Media is the platform to engage with target audience. It is a platform of communication which
involves regular updates/posts and push sales with aggressive marketing like paid ads.
Some of the important activities on Social Media are:
 Daily Updates/posts with Attractive and Engaging Content
 Conversion Campaigns
 Branding and Reputation Building
 Viral Campaigns
 Very Strong Content Creation
 Contest Campaigns
 Communication

20. # 3.1. Social Media Posts
A Post on Facebook A Tweet on Twitter

21. Remarketing is a way to stay engaged with your target audience who visited the website / mobile
application / Video Channel once, by presenting relevant Ads and offers across the web, making
sure the brand remains to the top of their mind when they are ready to buy any product or services.
If you have a broad remarketing strategy, Re-marketing will enhance the brand awareness as well as
lead conversions.
#4. Re-Marketing

22. Re-Marketing Ads- effective way to re-connect & engage.
Very effective for tracking.
Advantages of Remarketing :
•Increased Brand Recall
•Helps in assisted conversions
•Helps in reaching prospects who shows
some interest in your products, there by
increasing conversion rate
Re-engaging non-converted visitors

23. #5. e-mail Marketing
Activities (need a database for this activity)
• Getting people to sign up for email newsletter and reaching out with guides and offers.
• Promoting guides for downloads and capturing emails.
• Partnering with related communities for email introductions. (This can be key to App
marketing)
Emails are still powerful way to reach the target audience quickly. We also get to know how
many people are browsing from mobile and introduce app related emails more.

24. •Business Level Metrics:
• Visitors (Total)
• Ranking
• Leads
• SEO Level Metrics (Organic Growth)
• Keyword Ranking
• Traffic from Google SERP
• Repeat visitors
• Social Media Metrics
• Social Media metrics (likes, comments, shares, follows, etc.)
• Social Traffic
• Pay Per Click (PPC) Metrics
• Impressions
• Clicks
• Conversions
Our goal will be to impact the real business goals, the goals that matters
Tracking Digital ROI

25. Zoom Web Media’s USP:
ZWM Strategy HUB
We have a senior strategic team that
sits together to come up with right
campaigns and end-to-end Strategy.
Within the 2nd
Month of work, ZWM
Strategy HUB will come up with some
amazing ideas to promote your
business to the market. More ideas and
strategies will be suggested to create
more value online.
WE ADD VALUE TO YOUR BUSINESS

26. We can guide you to Digital success with
the right “Digi Mix”.
Thank You
Zoom Web Media Digital Marketing Team: