Presented at the International SBCC Summit 2016 - ‘Elevating the science & art of SBCC’

1. INTRODUCTION TO USING COMMUNITY VIDEO
FOR HEALTH, NUTRITION, AND AGRICULTURE
Kristina Granger
Peggy Koniz-Booher
Lakshmi Iyer
February 8, 2016

2. Today’s session
14:00-14:15 Introduction to the Community Video Approach for
Nutrition, Health, and Agriculture and to the newly released Guide.
14:15-15:00 Participants will break out into groups to learn the
basics of video production based on community level trainings.
15:00-15:45 Participants will move to the second of the breakout
groups to learn the basics of video dissemination based on community
level trainings.
15:45-16:00 Reconvene in plenary to discuss ideas for how to
leverage this innovative approach in participant’s programs (Q&A).

3. Learning Objectives:
1. Participants will learn how to use tools to
incorporate a community video approach into
their existing or future projects.
2. Participants will get first hand experience
learning to execute two out of four aspects of the
community video approach: how to successfully
produce, edit, disseminate, and/or monitor and
evaluate locally made videos.

4. SPRING is a 5-year USAID-funded global
nutrition project
Strengthening
Systems for
Nutrition
Linking
Agriculture &
Nutrition
Catalyzing
Social and
Behavior
Change
Preventing
Anemia

5. Video provides…
• Resource-savings: human, cost, time
• Accessibility for non-literate farmers
Digital Video for Extension

6. • An approach by the
community for the
community
• Blends innovative, low-
cost, accessible
technology with human-
mediated interpersonal
communication
techniques
• SPRING has tested the
approach in India and
Niger
Why Community Video for Nutrition?

7. The SPRING/Digital Green Community Video
Approach

8. Rapid formative research to identify priority
practices and barriers/facilitators of behaviors

9. Simple 2-day nutrition “sensitization” training
for community agents and project staff

10. Selection of video content/design of storyboards

11. Recruitment of community video “stars”

12. Production of videos

13. Production of videos

14. Dissemination of videos: the equipment

15. Dissemination of videos in community groups

16. Monitoring and supportive supervision

17. State – Odisha
District – Keonjhar
Blocks - Patna &
Ghatagaon
Villages – 30 (18 in Patna
& 12 in Ghatagaon)
SPRING and Digital Green in India 2013

18. India
1. Hand washing with soap
2. The First 1000 Days
3. Iron folic acid supplements during adolescence
and pregnancy
4. Maternal diet and food taboos
5. Maternal workload during pregnancy
6. Exclusive breastfeeding
7. Managing breastfeeding by working mother
8. Introduction of complementary food for the baby
after six
9. Age appropriate complementary feeding for
babies 6 to 24 months
10. Dietary diversity
10 Prioritized video topics in India include

19. SPRING/Digital Green Program in Niger - 2015
The collaboration was established between
SPRING/Digital Green and 3 USAID/Niger
programs - REGIS-ER (NCBA CLUSA), LAHIA
(Save the Children) & Sawki (Mercy Corps)
Involved 80 established Hausa-
speaking community groups, in 20
villages in the Maradi Region
Focused on the development and dissemination
of 10 videos by community facilitators working
with 4 distinct groups in each participating village
Niger

20. 1. Importance of hand washing with soap
2. Importance of the first 1000 days
3. Active (responsive) feeding
4. Importance of exclusive breastfeeding (EBF)
5. EBF for on demand feeding and working mothers
6. Introduction of complementary food for the baby
after 6 months
7. Age appropriate complementary feeding for babies
6 to 24 months
8. Maternal and adolescent girls diet
9. Animal and human contamination, diarrhea and
management
10. Dietary diversity & resilience
10 Prioritized video topics in Niger include

21. www.spring-nutrition.org/
Publications/series/
community-video-nutrition-
guide
Community Video for Nutrition Guide

22. Let’s Learn the Community Video Approach!
Next steps:
• Break out into small groups
• Learn Community Video Production 101
• Learn Facilitated Community Dissemination 101
• Reconvene for Q&A and to share experiences

23. Thank you!
kristina_granger@jsi.com ● peggy_koniz-booher@jsi.com ● lakshmi@digitalgreen.org
This presentation was made possible by the American people through the U.S. Agency for International Development (USAID) under Cooperative Agreement No. AID-OAA-A-11-00031, the
Strengthening Partnerships, Results, and Innovations in Nutrition Globally (SPRING) project.