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working for a cleaner, quieter, healthier, sustainable Scotland 
Environmental Protection Scotland is a Scottish Charitable Incorporated Organisation 
SCIO Scottish Charity No. SC 043410 
Breathe Scotland 
18th November 2015 
Dr Iain McLellan 
Policy and Development Officer 
@BreatheScotland #cleanair 
STEP 2 Conference, University of Edinburgh
working for a cleaner, quieter, healthier, sustainable Scotland 
Who are we? 
We seek to assist and advise government in the development of effective policy through the voice of our expert advisory groups on air quality, land quality and noise. 
We work to deliver those topics as a means to protect and improve public health, tackle climate change and address sustainable development. 
Independent and open.
working for a cleaner, quieter, healthier, sustainable Scotland 
Air quality 
Land quality 
Air picture: www.flickr.com/akeg 
Noise 
To promote integrated policies and practices that protect and enhance the quality of Scotland’s environment and resources. 
Develop policy 
Guidance 
Training 
Building partnerships 
Awareness raising 
Working for a cleaner, quieter, healthier, sustainable Scotland 
Who are we?
working for a cleaner, quieter, healthier, sustainable Scotland 
•19th – 24th May 
•Promote practical solutions 
•Public awareness raising 
•Main themes: Anti-social behaviour 
–www.ep-scotland.org.uk/publications 
•www.noiseactionweek.org.uk 
• @NoiseActionWeek 
•2015 is Noise Action Week’s 10th year 
•Noise Wins – a national repository 
Noise Action Week
The cleaner air initiative 
www.breathescotland.org.uk 
@BreatheScotland 
Raising awareness of the health impacts of poor air quality 
Encouraging ways to reduce emissions in our day to day lives 
BreatheScotland
www.breathescotland.org.uk 
@BreatheScotland 
BreatheScotland
www.breathescotland.org.uk 
@BreatheScotland 
BreatheScotland
www.breathescotland.org.uk 
@BreatheScotland 
BreatheScotland
www.breathescotland.org.uk 
@BreatheScotland 
BreatheScotland 
•Social media 
–www.twitter.com/BreatheScotland & www.facebook.com/BreatheScotland 
•Direct and interactive; Flexible and entertaining 
•Worldwide message 
•Communication strategy
www.breathescotland.org.uk 
@BreatheScotland 
BreatheScotland
www.breathescotland.org.uk 
@BreatheScotland 
BreatheScotland 
Success 
• Raised profile 
• Trustworthy 
• Competent 
• Positive media attention
The cleaner air initiative 
www.breathescotland.org.uk 
@BreatheScotland 
Raising awareness of the health impacts of poor air quality 
Encouraging ways to reduce emissions in our day to day lives 
BreatheScotland 
Cleaner air for Scotland 
01st December 2014
working for a cleaner, quieter, healthier, sustainable Scotland 
Environmental Protection Scotland is a Scottish Charitable Incorporated Organisation 
SCIO Scottish Charity No. SC 043410 
Environmental Protection Scotland 
3rd Floor, 231 George Street, GLASGOW, G1 1RX 
iain.mclellan@ep-scotland.org.uk 
0141 287 6530 
www.ep-scotland.org.uk @EPScotland 
www.breathescotland.org.uk @BreatheScotland

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Breathe Scotland Dr. Iain McLellan (EP Scotland)

  • 1. working for a cleaner, quieter, healthier, sustainable Scotland Environmental Protection Scotland is a Scottish Charitable Incorporated Organisation SCIO Scottish Charity No. SC 043410 Breathe Scotland 18th November 2015 Dr Iain McLellan Policy and Development Officer @BreatheScotland #cleanair STEP 2 Conference, University of Edinburgh
  • 2. working for a cleaner, quieter, healthier, sustainable Scotland Who are we? We seek to assist and advise government in the development of effective policy through the voice of our expert advisory groups on air quality, land quality and noise. We work to deliver those topics as a means to protect and improve public health, tackle climate change and address sustainable development. Independent and open.
  • 3. working for a cleaner, quieter, healthier, sustainable Scotland Air quality Land quality Air picture: www.flickr.com/akeg Noise To promote integrated policies and practices that protect and enhance the quality of Scotland’s environment and resources. Develop policy Guidance Training Building partnerships Awareness raising Working for a cleaner, quieter, healthier, sustainable Scotland Who are we?
  • 4. working for a cleaner, quieter, healthier, sustainable Scotland •19th – 24th May •Promote practical solutions •Public awareness raising •Main themes: Anti-social behaviour –www.ep-scotland.org.uk/publications •www.noiseactionweek.org.uk • @NoiseActionWeek •2015 is Noise Action Week’s 10th year •Noise Wins – a national repository Noise Action Week
  • 5. The cleaner air initiative www.breathescotland.org.uk @BreatheScotland Raising awareness of the health impacts of poor air quality Encouraging ways to reduce emissions in our day to day lives BreatheScotland
  • 9. www.breathescotland.org.uk @BreatheScotland BreatheScotland •Social media –www.twitter.com/BreatheScotland & www.facebook.com/BreatheScotland •Direct and interactive; Flexible and entertaining •Worldwide message •Communication strategy
  • 11. www.breathescotland.org.uk @BreatheScotland BreatheScotland Success • Raised profile • Trustworthy • Competent • Positive media attention
  • 12. The cleaner air initiative www.breathescotland.org.uk @BreatheScotland Raising awareness of the health impacts of poor air quality Encouraging ways to reduce emissions in our day to day lives BreatheScotland Cleaner air for Scotland 01st December 2014
  • 13. working for a cleaner, quieter, healthier, sustainable Scotland Environmental Protection Scotland is a Scottish Charitable Incorporated Organisation SCIO Scottish Charity No. SC 043410 Environmental Protection Scotland 3rd Floor, 231 George Street, GLASGOW, G1 1RX iain.mclellan@ep-scotland.org.uk 0141 287 6530 www.ep-scotland.org.uk @EPScotland www.breathescotland.org.uk @BreatheScotland