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Speaker 4 Jon Mell

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Arjen Strijker
Arjen Strijker

How to get started: implementing social media in your organisation

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How to get started: implementing social media in your organisation Jon Mell, Headshift, October 2008
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Social networking - nothing to do with IT!
 
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Safe document management option
Risky wiki option
Want to see something scary?
What problem are you trying to solve?
Is it a team problem or a community?
 
 
Which links are the most valuable?
This is the Sharepoint problem Well integrated with Office tools Extensible through web services Good for basic DMS and portals Terrible social tools Poor user experience low-level of user adaptability
Building a better personal radar ,[object Object]
Integrate with what users already know
Know where you’re going... Email Social software
...and how you’re going to get there Email Social software Tags Wikis Feeds
Succeed quickly...
...or fail fast
Failure is OK with this
Not with this
R O i
Traditional ROI is about process
Social software is about exceptions
 
Ask for forgiveness...
...not permission
Is the ROI needed to convince...?
...or to approve?
No business case will sell social software to a firm that doesn’t already value collaboration in its culture. Larry Hawes http://lehawes.wordpress.com/2008/10/20/culture-trumps-roi/
Chris Rasmussen of US National Geospatial Intelligence Agency.
IBM saves $4.2m / year with tagging Distraction costs $840 / month / knowledge worker RMC Vanguard saves 30-45 mins per employee per day Socialtext sees 30% reduction in time on email IBM saves $16.5m / year with Instant Messaging http://jonmell.co.uk/category/roi
Some tips for running pilot social media projects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to get started: implementing social media in your organisation Jon Mell, Headshift, October 2008
Contact details: [email_address] http://www.headsh ift.com http://jonmell.c o.uk http://www.twitter. com/jonmell

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