Sara Davar, Area Director at Meltwater Buzz talks at SMWF Europe on how Meltwater Buzz can help your brand. Find out more at http://www.socialmedia-forum.com/europe/.

2. What is Meltwater Buzz?
• Listen
• Analyze
• Engage

3. Meltwater Future of Content Survey
Companies attitude to social media
More visionary More averse
100%
6%
•90%International survey 12% 8%
14% 14%
22% 8%
27%
16%
80% 14%
22% 24%
70%
20% 36%
•60%450 companies across32% world
the 30% Visionaires
42% 18% Followers
50% 26%
13% Catching up
40% 36%
18%
•30%Non-clients, 13% 14% industries and
across 18% Reluctants
16% 44% Averse
20%
sectors 10% 24% 24% 24% 28%
10% 10%
12%
0% 5%
US Germany UK Singapore Australia Norway Sweden
•

4. The importance of monitoring
buzz around company / brand
Not particularly
Not particularly Important
Important 3%
5%
Neither
Important /
unimportant
9%
Extremely
Important
43%
Quite
Important
41%

5. Hmmm…
How do I get started?
- 8 straightforward tips

6. 1: Start listening in

7. 2: Define why

8. 3: Strategy & playbook

9. 4: Choose channels that suit your ”why”

10. 5: Engage

11. 6: ”Respond or not”

12. 7: Measure your Social Media ROI

13. 8: Evaluate

14. Why it matters
…from a client perspective
Clare Carney
Digital Marketing Executive
Trader Media Group

15. Auto Trader Social Media Objectives
• Establish engaged community of motorists
• Strengthen ‘ownership phase’ of brand offering
• Increase brand affinity and create advocates
• Support wider CRM strategy
• Draw in, own and defuse crisis comms issues
• Drive valuable actions onsite

16. Auto Trader’s social media strategy:
• Grow & Manage earned social community
• Monitor wider web conversation
• Measure key valuable metrics & benchmark
• Report actionable insights back to stakeholders.
• Integrate earned/owned media where appropriate

17. How does Auto Trader use MBuzz?
LISTEN:
• Positive & negative feedback
• Crisis comms alert network
ANALYSE & REPORT:
• Key valuable metrics
• Competitor analysis
• Actionable insights
ACTION:
• Research
• Engage
• Product development

18. What’s next?
• Extending social media beyond marketing department
• Fully integrating monitoring with engagement
• Understanding the true influence of buzz