1. Sub sector: Mungbean
1. Situation:
Crop production is the main sources of food and cash of these regions. Both Kharif II and winter season
is suitable for crop production but difficult in Kharif I due to draught and salinity. Cropped areas in the
regions are Cereals- 71.64% (Amon- 52%, Boro- 11%, Aus- 9%), Pulse- 15.34%, Spices and Fruit- 3.79%,
Oil seed crops- 4.68%, Vegetable- 1.76% and Tuber crops- 1.43%.
Based on DAE district office data, Mung holds the highest percentage share (33%) amongst the pulses
and oil crops produced in the project region compare to Kheshari - 28%, ground nut- 20%, plain daal-
10% and soybean- 6%. The land coverage is 73518 hac by mung bean. About 70 percent of mung bean
production is concentrated in the four southern districts of Patuakhali, Barisal, Bhola, and Noakhali.
Patuakhali alone accounts for 30 percent of the area in which mung bean is grown.
Productivity of mung is low in all project areas. The national benchmark is 1.2 mt/ hectare whilst
productivity has tended to be around 0.78 mt/ hectare in project area. There is an increasing trend of
producing Mung and it shows a bigger prospect in the whole project region. BARI Mung 2, 3 and 4 are
better yielding and pest resistant. However, only 30-40% of the mung bean farmers in the project area
are cultivating BARI varieties. It has been noted that the varieties are not widely available. Since the
distribution of pulse seeds is done by the government partnership with DAE is solicited to ensure supply
and availability of the seeds in the project region.
Sales price of mungbean is Tk 50000-60000/ton. Profitability of Mungbean is Tk28388/hac that is almost
twice comparing to other pulse growing in this region. Market is well developed for selling of mung. But
most of the case selling is taking place in farm gate or in hub. Mostly faria, bepari and arotder are buying
the product on behalf of big buyers. The mungbean is shift to Munshgonj for crushing and then goes to
the consumer market. In the area there is no processing unit, only one in Barisal district. The food
processing company like PRAN, SQUARE, BD Food presence is very weak in this region.
2. Objectives for working in the sub sector:
• Increase yield
• Improve seed distribution channel
• Improve market access and terms
• Increase farmer’s income
3. What has been done and impact so far:
The RED team was facilitated the following activities with the mungbean value chain actors, so that
farmer can get access to input market, increase land productivity and finally income. In collaboration
with DAE and BDAC dealer, the RED facilitated demonstration with HYV seed (BINA 5 and BINA 6) and
share the result among other farmer. Facilitated linkage with arotder, so that producers organized them

2. salves for selling mung in a group, which reduce transport cost and getting higher price. Contact with big
buyer like Green Beez Int. and PRAN to understand their purchasing system. These are
Activities # of events # of framer attended Outcome
Training of the farmers 1 27 Benefited farmer: 235 (Gr. farmer -
77, Non gr. farmer- 158)
Linkage workshop with
producer, buyers, input seller
6 140 Land coverage: 2801 decimal
Preseason planning workshop 7 213 Production increased: 1.5 kg/decimal
Facilitated demonstration 8 8 Decrease cost: 3-4 Tk/decimal due to
less use of urea
Informal meeting with
producers
6 177 Increase product selling price: 1-2
Tk/kg
4. Strategy for reaching the target beneficiaries (High importance)
Experience from the field, the RED team set the target for improving the mungbean producers in the
following areas.
Farmer Upazilas Land coverage Yield Selling price
900 Bhola: Doulat kahn, Lalmohon,
Chrafasion and Monpura
Patuakhali: Baufal and Dosmina
29700 decimal increase yield 1.5
kg per decimal
Increase selling price
1-2 Tk/decimal
It is expected that each farmer will cultivate mungbean in 29700 decimal land, and through the
interventions the additional income will Tk. 2,673,000 (Av income increase Tk 90/decimal, total land
coverage 120 hectors, increase productivity 1.5 kg/dec, and selling price Tk 1-2/kg)
Specific activities to support the strategies:
• Provide direct assistance to the mungbean producers (training, linkages, demonstrations,
market visit)
• Linking with BARI, BINA and DAE to facilitate demonstration to improve knowledge on
production technology
• Facilitate linkage with BADC, seed producing company and local seed sellers for availability of
quality seeds
• Facilitate collection point/group marketing for direct access to the regional wholesalers, big
buyers and processing companies for increase selling price at farm gate.
• Collection point/ group marketing
5. Scale up strategy (secondary importance)
• Linkage producer groups with Amrito Food Ltd. and Harun Dal mill, Barisal for granted sale.
• Contract farming through big buyers, PRAN, Green Beez Int. etc
6. Constraints matrix:

3. Areas Constraints Interventions
Input market Farmers lack of access to quality HYV
seeds
Access to quality HYV seeds (BARI 5 & 6)
Farm
production
Farmers lack of knowledge about more
productive cultivation techniques
Improve technical knowledge of using new
technologies (sowing method and pest
management) for Mungbean production.
Output market Week presence of big buyer and
processors
• Link farmers’ groups with the Dal mills or
companies through local agents or assist
contract farming.
• Access to markets by forming mungbean
producer group
Main Intervention area are availability of HYV seed, irrigation, pod borer management and market linkages
7. Activity plan:
Activity Subject Total Year wise activity distribution Respon
sibility
Year 1 Year 2
Ba Bh Pa Bh Pa
Primary focus:
1.Availability
and use of
quality HYV
seeds
Training for the input seller on production
technology by using HYV seeds and pest
management
4 1 1 1 1
Linkage meeting between farmer, input sellers
(seeds), seeds companies & traders
8 3 2 2 1
Linkage workshop with BARI, BADC & DAE, seeds
& pesticides companies, BADC dealer with sub-
dealer for planning of seeds & pesticides
distribution in the local area
4 1 1 1 1
Linkage workshop among seed producer, seller
and company
4 1 1 1 1
2.Improve
technical
knowledge
for
Mungbean
production
Organize training for farmer on improve
Mungbean production techniques
24 8 8 4 4
Demonstration HYV seeds /BARI 5&6 8 2 2 2 2
Training on seed production and preservation
techniques
6
Linkage workshop among producer, buyers and
input seller
8 2 2 2 2
Marketing visit to BARI, DAE, company
(processing companies)
10 3 3 2 2
Pre-season planning meeting 9 2 2 3 2
Secondary
focus
3.Facilitate
Collection
center
Linkage workshop for analyzed demand-supply,
price, constraints & opportunities of Mungbean
2 1 1
Facilitate training for dev capacity of the CPMC
(business plan and management)
4 1 1 1 1
Tertiary focus:
4.Assist
contact
farming
Identify big buyer at national or regional level
(Dhaka, Takerhat and Faridpur).
Organizing training for farmer to understand the
contract farming terms
4 1 1 1 1
8. Activity Budget:

4. Activity Cost/b
atch
Part/
batch
Y1 (Jan- Dec 2011) Y2 (Jan-Dec 2012) Total
batch
Total cost
batch T. part T. cost batch T. part T. cost
Marketing training 23,000 20 18 360 414,000 18 360 414,000 36 828,000
Linkage workshop 4,575 25 9 225 41,175 9 225 41,175 18 82,350
Marketing visit 33,000 15 5 75 165,000 5 75 165,000 10 330,000
Demonstration & FFD 2,500 100 4 400 10,000 4 400 10,000 8 20,000
Preseason planning
meeting
500 30 9 270 4,500 8 240 4,000 17 8,500
Impact study 25,000 1 25,000 1 25,000 2 50,000
659,675 659,175 1,318,850
9. Monitoring Indicators:
• # of farmers directly involved with project
• Area under improved cultivation
• Increase productivity
• Name of the improve/new technology and # of participants using those technologies
• Enter in to new markets
• Reduced cost (production, postharvest losses, carrying cost etc)
• Increase product selling prices
• Increase income