Cake Shop

1. Business Plan

2. Fruit cake Bakery

3. Introductory Page
Bangladesh have a lot of bakery shop and popular
brand. Example Akboria, Pran, Tiffin cake, Dan cake
etc. But this cake have uses lot of chemicals, chocolate,
high fat. This is very unhealthy for teenage, young and
old people. This reason I select fruit cake business. This
is very healthy and balance nutritious food.

4. Industry Analysis
My product fruit cake business . It is a food bakery
business. I start this business because small area. My
competitor Bogra local area akboria, and brand cake
Tiffin cake , Dan cake etc. It advantages small bakery
and low price and consumer trust and consumer
satisfaction . Profit maximization very important
because it will help increase consumer attraction.

5. Description of venture
 My product is fruit cake.My Business name (RED PANDA) bakery shop.
Target customer teenage, young people and sometimes we take order
and produce cake special day such as Valentia's day and marriage
anniversary. Our mission fruit cake bakery popular in local area and whole
Bogra district. My fruit cake business location Bogra Nobabari. In future
our vision we take online business that people order in online buy the
cake and payment in online and give them better servicing. Our small
business go to large business. Then we sell share and large market share
holder in our country. We use high technology to produce fruit cake such
like GMO (Genetically Modified Organism) healthy and balance nutritious
food.

6. Production Plan
Our main product fruit cake. Fruit cake raw materials
(eggs, yeasts, butter, flour, strawberry ,pineapple,
carrot, maple trees syrup ,). Cake decoration cupcake
wrappers. Electricity, electric oven utilities etc.
Packaging Delivery costs. We Producing this fruit cake in
own area and production employee two and servicing
employee two.

7. Operation Plan
Operate whole bakery one manager, one cashier,
produce food employee two, servicing employee three .
Internal servicing two employee and external employee
one who give this product wholesalers with a van car.

8. Marketing Plan
 Marketing plan: 4p’s
 Product: Fruit cake
 Product feature :
1. 99% fat free
2. Sugar free
3. colorful & tasty
4. Attracting designing and packaging

9.  Price: Penetration price
 Place: Manufacture Wholesaler Retailer
 Promotion: business cards, posters and social media

10. Organizational Plan
My business is sole proprietorship business. Cake
decoration very attracting. Teenage buy muffin,
cup cake and strawberry cake. Young people buy
birthday cake. Special occasion friendship day,
valentine’s day cake and marriage anniversary day
cake.

11. Assessment Risk
This cake bakery competitor very high. In future
barrier long time going on this business very
hard. Then also future barrier large area, high
amount investment and large number of share
and long time process to keep consumer
attraction very hard.

12. Financial Plan
Starting capital : 2,50,000 – 3,00,000
Lease capital : 1,00,000 – 1,50,000
Operating Capital : 80,000 – 1,00,000