Speaker: Nick Young Website: www.Greenpeace.co.nz Topic: Social Media for Social Good See Pics & Vids > http://bit.ly/9UTe4O Event: #SMCakl 6 Date: Tuesday, 13 July 2010 Venue: Saatchi & Saatchi NZ

1. Social Media for Social Good

23. Nestléʼs HQ in Frankfurt, Germany – on the day its AGM was taking place
in Switzerland"

24. Nestléʼs AGM in Laussane, Switzerland"

25. After 8 weeks, sweet
success! "
People asked, Nestlé
answered. "

26. • More than 300.000 people emailed Nestléʼs CEO.
• More than a 1.5 million people viewed the video
• Huge offline and online media coverage
• Spikes in web traffic , donations and list sign-ups"

27. #THANKS!"

28. On May 17th, Nestlé outlined a set of
requirements that their palm oil must:"
• Be derived from plantations and farms operating in
compliance with local laws and regulations"
• Protect high conservation value forest areas"
• Support the free prior and informed consent of
indigenous and local communities to activities on their
customary lands where plantations are developed"
• Protect peatlands"
• Protect forest areas of 'high carbon' value."
Nestle have now set the benchmark that other
"
major palm oil and pulp and paper users must
strive to replicate."