Farra Trompeter, Vice President, Big Duck
Twitter Handle: @Farra
As communications patterns have shifted, how you and your colleagues use social media can greatly impact your nonprofit’s reputation and relationships with the community. Learn how you can use the blurring lines between personal and professional brands to connect with your community, and how to train staff through social media guidelines and internal communications tools.
3. #sm4np
• The evolving definition of
‘spokesperson’
• How social media has changed the
game
• Getting started
• Ways to empower your staff
What we’ll cover today
12. • Is passionate about your mission
• Understands what you do
• Trusted to speak with little approval
• Will be respected and can stay calm
• Speaks clearly and simply
• Is generally available
Your ideal spokesperson
#sm4np
SOURCE e-releases
17. SOURCE: http://twitter.com/nwf
National Wildlife Federation works to
inspire Americans to protect wildlife for our
children's future. Staff updating:
@d_tinker @starfocus @rarewildlifeguy
Washington, DC · nwf.org
21. Review profiles on major networks (start w/
LinkedIn, Twitter, Facebook)
• Do they list org in bio/about section?
• Have they ever shared your content?
• Do they use each channel “well”?
• Is their ‘personality’ aligned w the org?
Conduct an audit
#sm4np
22. Send a survey to staff
• Do you use Twitter and/or Facebook?
• What blogs do you read?
• Are you engaging in LinkedIn group
discussions?
• Do you like to share images on
Pinterest or Instagram?
Find your internal evangelists
#sm4np
SOURCE Social Media Today
35. • Social Media for Nonprofit CEOs—How
one Executive Director manages it
• Empower Employees as Brand
Champions in Social Media
• Employment Branding: The NPR Case
http://bit.ly/SocialStaff
Resources
#sm4np