Mobile Fundraising: What's Hot, What's Not and What's on The Horizon We’ll examine how charities around the world are using social login, mobile devices, gamification, and more to support and enhance their fundraising efforts online. Instead of yet another social media and mobile fundraising presentation only focused on text-to-donate tweets, our presenter will share the latest trends and biggest themes in social media for mobile giving.

1. Mobile Fundraising:
What’s hot, what’s not, what’s new!

2. @snotforprofit www.artez.com
http://www.slideshare.net/clairekerr

3. Still think
“mobile” is a
buzz word?

5. What do we mean by mobile?
What do we mean by “smartphone”?

6. Smartphones are special …

8. Smartphones sales now surpass
computer sales globally.
You know
this …

9. What about Canada?
Smartphone penetration
is reaching 50%

11. Tablets … They're mobile too!

12. • Education
• Service delivery
• Advocacy

13. I can haz cash

14. Text-to-give

15. 4% of mobile users have
donated by text in Canada
47% of text donors were
prompted by TV
Mobilegiving.ca

16. Trends for Mobile Channels
24 % decrease in the number
of organizations with active
text-to-give programs
27% increase in the use of
mobile websites …

17. Mobile Web

18. Mobile web

19. Mobile web

20. 1 in 5 visitors to a
mobile-optimized small
business site make an
immediate call to that
business.

21. Traffic
eCommerce
10% 8%
Mobile is ….

22. The visible mobile channel
10% of traffic to Canadian
fundraising & donation pages
is from mobile devices…

23. Mobile web transactions
2.15% of donors
via mobile web

24. Peeking at your own statistics?

25. Mobile applications

28. Push Notifications

31. Mobile apps for
fundraising

32. Case study – Event fundraising
in Canada
10-17% of event
participants logging in on a
mobile device…

33. Event participants who used a mobile app
for fundraising raised 115% more
than non-mobile participants

34. Mobile web pages for events

35. &
Participants who use mobile web & mobile
apps raise 150% more.

36. Remember…
Mobile web transactions
2.15% of donors
via mobile web

37. In peer-to-peer events & campaigns
across our Canadian platform ...
3 - 7% of donations
are made through mobile devices

38. Why?

39. What’s Trending?

40. Epic Mobile Messaging

41. What are you telling your
mobile supporters?

42. Mobile
Payment
Expansion

43. Canadian friendly options!

44. Your New
Offsite Toolkits

45. Social login
through mobile
enabled social
networking
credentials!

46. 77% of social media
users prefer social login
to traditional
registration.

47. Corporate Partnerships
in Mobile Spaces

48. Mobile ad
marketing …
You’re already expanding into digital ad buy…

49. Where do your supporters
spend their time …?
Time spent on the internet: 26%
Advertising budget on internet: 22%
Time spent on mobile devices: 10%
Advertising budget on mobile: 1%

50. Gamification trends on the rise

51. QR code expansion

52. Pennies for Life

53. Your mobile optimized platforms

54. Mobile optimized platforms

55. Don’t forget the unavoidable
intersection of social & mobile
Of the over 600 million
people on Facebook, more
than half access it through
a mobile device!

56. In events & fundraising campaigns
across our Canadian platform ...
15-18% of donations
are referred from Facebook

57. Google GoMo

58. Who am I spying on?

59. @snotforprofit www.artez.com
http://www.slideshare.net/clairekerr