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Access to markets for women-led agribusinesses: contributing to food security

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Presentation by Felicia Muriuki, African Women Agribusiness Network, at the SIANI Members Meeting in Nairobi, November 14th 2018

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Access to markets for women-led agribusinesses: contributing to food security

  1. 1. Access to markets for women-led agribusinesses: contributing to food security Felicia Muriuki African Women Agribusiness Network 14th November 2018
  2. 2. • Non-profit, Business member organization • That promotes women’s small, medium and large enterprises. • The Network was established in 2003 and envisions African women in agribusinesses becoming key players in global trade. • AWAN’s secretariat is based in Nairobi, Kenya and has chapters in the Eastern Africa Countries. • The organization also has presence in Western, Central and Southern Africa through Agribusiness Clubs.
  3. 3. Our Mission Provide women owned agribusinesses a platform that facilitates access to markets, trade information, blended and inclusive financing, innovative technology and opportunity to share what works Our Value Proposition • We focus on Knowledge and targeted advocacy, to address a deeper understanding of the factors that provide a conducive business environment. • AWAN is moving toward innovative technologies in data collection, analysis and experiences in order to understand the changes in trends and realities of existing and new markets and challenges in the value chains. • Based on that information we provide support to our members by advising on policies and strategies to improve competitiveness and food value chain performance
  4. 4. Our SIANI project: How can women farmers in Kenya get better access to formal markets through collaborating? THE CHALLENGE A. The market • Large buyers of produce demand consistent quality and quantities • Buyers want to buy directly from farmers, but middlemen are often more consistent and can deliver large quantities B. Farmers • Majority of small farmers/producers struggle with the capacity and consistency demanded by large buyers such as schools, restaurants, exporters or food processors • Cooperatives could facilitate collaborative selling, but locally it is difficult to manage and to run in a financially sustainable way. It also requires significant resources to establish.
  5. 5. Our collaborative selling model- working together to access formal markets • A collaborative selling model can be explored for focusing on local markets comprising of: • A digital tool to manage the sourcing and consolidation • A logistics and infrastructure system e.g. warehouse and staff for quality control, physical consolidation and delivery of produce • Ongoing marketing of available produce • A sustainable business model • Periodic training of farmers on standardization of produce
  6. 6. Our collaborative selling model- working together to access formal markets
  7. 7. Thank you! Contact us Head Office Address: Marsabit Plaza, 3rd Floor Ngong Road, Nairobi-Kenya PO.BOX 20642-00200 Email: info@awanafrica.com Phone: (254)705362738 Website: https://www.awanafrica.com/

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