What metrics do you use when optimizing and making a website rank? In our first Partner Bootcamp webinar, Bernard discusses SEOReseller's six core metrics and the best practices to leverage each for effective website optimization. The presentation deck is available under the Resource Center: https://goo.gl/ZLN7sH

2. In 18 years Bernard has started 4 companies, taken 3 web-based
companies to multi-million dollar status, launched over 300
websites, and has managed over a thousand marketing campaigns.
TOLL-FREE 1-800-250-6106 | US (415) 625-9700
UK (44) 203-769-7710 | AU (02) 8484-1116
Simplifying SEO: The 6 Core Metrics You Need To Know
Meet The Expert
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bernard@seoreseller.com
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Bernard San Juan III
General Manager, SEOReseller.com

3. What’s Next:
Discussion Overview
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4. What’s Next:
Significance of the 6 Core Metrics in Today’s SEO
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Discussion Overview
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Simplifying SEO: The 6 Core Metrics You Need To Know
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In the first Partner Bootcamp Webinar, Bernard San Juan III walks you
through the six core metrics of SEO and the best practices for effective
optimization.
● Significance of the 6 core metrics in today’s SEO
● Importance of having search engine metrics in groups
● SEOReseller’s 6 core metric groups
● Best SEO practices to leverage each metric
Q&A Session
Feel free to send your questions in advance using WebEx chat.

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Significance of the 6 Core Metrics in Today’s SEO
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Most SEO Providers:
• Are not institutionalized
• Do not perform their own research
• Learn mostly from blogs and other professionals and
resources
• Can’t really predict how their work will affect the website
• Still perform outdated practices that endanger their
clients’ websites
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What’s Next:
Why Talk About Search Engine Metrics in Groups

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Simplifying SEO: The 6 Core Metrics You Need To Know
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Why Talk About Search Engine
Metrics in Groups?
Feel free to send your questions to our panelists via
chat and we’ll answer them during the Q&A portion
What’s Next:
Why Talk About Search Engine Metrics in Groups

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Why Talk About Search Engine Metrics in Groups?
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• Google uses over 200 metrics to rank websites
o We found that only 123 metrics have some
amount of influence on rankings
• The Algorithm is a filter
o Protects the users by showing information that
is relevant to them
o Gets the best content and most user-friendly
information to a potential customer
• Several SEO’s will comb your site through the 1 to 2
dozen metrics
o Old-school SEO metrics
• No single metric is capable of ranking or penalizing
you
• Metrics work synchronously - like iron filings to a
magnet
o None of the metrics works alone
• Remembering the metrics in groups makes it easier to
leverage the correct group of metrics to gain results
for your website (target website)
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What’s Next:
SEOReseller’s Metric Groups

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Simplifying SEO: The 6 Core Metrics You Need To Know
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SEOReseller’s Metric Groups
Feel free to send your questions to our panelists via
chat and we’ll answer them during the Q&A portion
Methodology built on the segmentation of search
metrics to the 6 most essential groups
What’s Next:
Authority

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Authority
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1. Known internally to Google as PageRank, the
primary authority algorithm
1. Released in 1998 – named after Larry Page, one of
the founders of Google
2. Difficult to influence directly as one of the primary
metrics is Age
3. Recently, Google removed PageRank from public
access to prevent webmasters and bad SEO’s from
manipulating it.
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What’s Next:
Authority (Best Practices)

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Authority (Best Practices)
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Don’t try to optimize for this metric.
Leverage it if you have it.
• If authority is inherent to your site, ranking for
keywords becomes easy as you have a metric that your
competitors cannot fake
Example:
• One of the largest savings bank in the region -
PageRank 5
• Beat an ecommerce site for the term ‘second hand
cars for sale’
*If you have it, use it against the competition
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What’s Next:
On-Page

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On-Page
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• Foundationally known as the LDA (Latent
Dirichlet Allocation)
• Serves as the core of all search engines
• Relies on the presence of terms to identify
relevance
• Content will always be king
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What’s Next:
On-Page (Best Practices)

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On-Page (Best Practices)
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• Optimize Meta Titles (limit to 68 characters
including spaces)
• Meta Description should encourage higher click-
through
• Optimize headers and content
o Keywords should be in the top 100 words
of the body content
• Insert multiple content formats
o Builds trust and frequent indexing
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What’s Next:
On-Page (Case Study)

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On-Page (Case Study)
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What’s Next:
Off-Page
The 70 Site Test

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Off-Page
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• A Google-invented metric
• Focus on building quality backlinks—the term backlink
was coined by Larry Page
• How many people talk about you online—the more
chatter, the more popular you are
Example: Twilight and Michael Bay
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What’s Next:
Off-Page (Best Practices)

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Off-Page (Best Practices)
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• Improve your content marketing strategy
o Create compelling content that can be
cited as a resource
• Get your client’s business on relevant business
listings online (Ex. Yelp and YellowPages)
• Establish your client’s online presence
o Develop a strategy for social media
o YouTube optimization
o Improve your client’s brand mentions—
not just as a keyword
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What’s Next:
Behavior

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Behavior
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• You can’t control this metric
unless you have Analytics
• How users interact with your
client’s site when they are
searching
o Visits
o Bounce
o Exits
o Sessions
o Repeats
o Uniques
o CTR
• Plan your site architecture
• Make your clicks shallow—You lose 74%
of users past a third click
• Optimize your meta description;
showcase your client’s brand name and
value proposition clearly
• Apply layout changes based on user
behavior; Build for the user (Google Rule
#3)
• Impressions vs clicks
Behavior (Best Practices)
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What’s Next:
Quality

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Quality
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• An On-Page regulating algorithm
o Content Originality
o Mobility
o Sociability
o Security
o User-Friendliness
o Content Quality
o Trust Signals on-site
• Apply an HTTPS certificate to your
site
• Build your site using a mobile-
friendly framework
• Use modern code
• Allow social signals and interaction
• Make your content original,
worthwhile and value-adding
• Implement rich media
• Apply trust signals and badges
• Link to reviews
Quality (Best Practices)
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What’s Next:
Trust

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Trust
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• An Off-Page regulating algorithm
• Happens naturally over time
Trust (Best Practices)
• Don’t optimize for this
• Don’t hire cheap SEO services—only trust the
experts
• Build thought leadership; this is where you
leverage your expertise
• Don’t buy links; get people to naturally ask for
your content
• Balance your digital footprint
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What’s Next:
Google’s 4 Golden Rules

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Google’s 4 Golden Rules
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1. Don’t be Evil
2. You Searched and You found what you were
looking for
3. Build for the User
4. Don’t “Game” the algorithm
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What’s Next:
For Our Partners

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For Our Partners
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Simplifying SEO: The 6 Core
Metric You Need to Know
(Downloadable PDF Training Guide)
http://bit.ly/coremetricsguide
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What’s Next:
Q&A Session

21. Schedule a Call
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Feel free to call us at any time for questions.
TOLL-FREE 1-800-250-6106
AUS (02) 8484-1116
US (415) 625-9700
info@seoreseller.com
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Q&A Session
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