Slides de la conférence d'Omi Sido lors du Seo Camp'us 2018

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Omi Sido
@OmiSido
The relationship between rankings and technical SEO

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MERCI AUX SPONSORS

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What is Technical SEO?

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Success

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https://www.oncrawl.com/case-studies/improving-rankings-log-files-analysis/

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Content is King
but only when the
Googlebot can see
it!

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Total Number of Website Pages
600 000
Why oh why?
Orphan Pages Orphan Pages Getting Traffic
154 000 3 000

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Your content is
useless without
traffic.

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Technical SEO improvements only!

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AMP: The web’s first steps into the Performance Age

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https://www.stonetemple.com/the-canonical-guide-to-amp/

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The importance of internal linking

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Keyword: World Cup 2018 – Volume 74 000

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But where is Daily Mail?

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Website internal linking

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The importance of internal linking

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The importance of internal linking

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The importance of internal linking

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The importance of internal linking

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The importance of internal linking

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Motorcycle Helmets

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Compete with Your
Competitors, Not
Yourself

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www.monster.co.uk
Subdomains vs subdirectories

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Subdomains vs subdirectories

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Question Mug
● In its menu, The Guardian has 3 links to 3
different subdomains. Does it make sense to
have those 3 different subdomains?

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Takeaways
1. Delete any pages that don’t add value or don’t bring in any search engine
traffic.
2. Run your site through an SEO audit tool like OnCrawl or DeepCrawl and nd do
your best to fix these issues:
• Duplicate or missing title tags.
• Duplicate description tags.
• Broken links.
• Images with missing alt text .
• Pages blocked by Robots.txt.
• 302 redirects that should be 301 redirects.
3. Focus on your top 20-30 most important pages and optimise them for on-page
SEO. And put all of your muscle behind those 10!
4. Optimise for Clickthrough rate (CTR).
• Use “Power Words” so your Page Titles text stand out.
• Make your title emotional.
5. Reduce Bounce Rate
• Use sub-headers to break up your content.
• Make sure the content way above the fold is loading fast.
6. Boost your site speed.
• Use a CDN like CloudFlare or Akamai.
• Shrink your image file sizes.
• Introduce AMP (Accelerated Mobile Pages).
Technical SEO for better rankings list

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Omi Sido
www.omisido.com
The relationship between rankings and technical SEO
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Thank you